Close

Try it On
preference-infinia-91-viking-9.1 Viking

PRÉFÉRENCE INFINIA VIKING 9.1

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

What you think

100 Reviews

Write a review

YOUR REVIEWS

4 stars

Value for money

3 stars

Value for money

3 stars

Value for money

3 stars

Appeal of pack

4 stars
Grace
1 stars
08-05-2019

This product turned my hair into a brassy colour instead of a darker one; it also didn't cover any greys - complete waste of money.

Ellab
3 stars
08-05-2019

The colour turns out completely different and is a lot darker. It's a nice colour but not what I wanted and is too dark for me

Jane
1 stars
30-04-2019

I'd used this product once before a few years ago and loved the results so decided to give it another go since I haven't dyed my hair for so long. This time however the effects have been devastating to my previously healthy hair. It feels completely stripped and weak, has no shine, looks visibly damaged and is breaking off. I left this on for just under the recommended time. When using the dye the smell is very strong and made my eyes water. The colour is lovely but not worth the damage.

Thank you for your Review, please note that your review may take up to 48 hours to appear.

Log in

Log in or register to submit your review on this product

Forgot your password ?

Get Inspired

Trends & Tutorials

How to dip dye step by step How to dip dye step by step
How to dip dye step by step
Add to favorites

Hair Colour Tutorials

How to dip dye
step by step

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

Go to the tutorial
Up Do Tutorial step by step Up Do Tutorial step by step

Hair Colour Tutorials

Up Do Tutorial
step by step

Add to favorites
Sunkiss Jelly Create Your Own Beach Summer Hair step by step Sunkiss Jelly Create Your Own Beach Summer Hair step by step
Add to favorites
Magic Retouch Tutorial By Really Ree Step by Step Magic Retouch Tutorial By Really Ree Step by Step
Magic Retouch Tutorial By Really Ree Step by Step
Add to favorites

Hair Colour Tutorials

Magic Retouch Tutorial By Really Ree
Step by Step

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

Go to the tutorial
How to #GoBronde step by step How to #GoBronde step by step

Hair Colour Tutorials

How to #GoBronde
step by step

Add to favorites
Go Blonde with Prodigy step by step Go Blonde with Prodigy step by step
Add to favorites

You may like

BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

#message

More details