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preference-infinia-913-bergen-9.13 Bergen


Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour


Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!


These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

9.13 Bergen: A light sandy blonde. Never too ashy or golden: the ideal balance for all skin tones. With a tailor-made Colour Extender with anti-brass pigments to preserve its harmony.

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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4 stars

Value for money

4 stars

Value for money

4 stars

Value for money

4 stars

Easy application

4 stars
Alyp Review panel member
5 stars

I tried this about 7 months ago and wasn’t impressed with my brassy roots . But giving it another try leaving the colour on the roots for 60 minutes, on the advice of my hairdresser meant it truly gave me perfectly blond roots and lengths . I did find it a little drying but hey , I can cosset my fabulous colour with masques and oils , to get this shade with a boxed hair colour is unknown to me ! Absolutely fabulous colour

Ruby Review panel member
5 stars

Love this very luxurious feeling drugstore hairdye. Makes my hair super soft and silky and the colour last longer than other regular box hair dye.Definitely recommend and will repurchase for sure!

Kelly Review panel member
4 stars

Beautiful colour! I found it very appealing and easy to apply with a great choice of colours to choose from. I was very pleased with my colour my choice however for long hair I feel 2 boxes would be recommended as had to water down the product to apply through right to the ends of my hair. Luckily it’s a pretty even finish and looks and feels wonderful. I would definitely recommend to others.

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After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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