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Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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100 Reviews

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3 stars

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3 stars
TerryT
5 stars
06-06-2019

I used 'Loreal Preference 7 Rimini' on my medium blonde pre lightened hair and it has turned out fab! just as the colour on the box chart my little greys have gone too and my hair feels so soft with the conditioner provided. I will definately use again!

Coley04
1 stars
03-06-2019

The box says that this is a 'dark brown' but this has literally turned my hair jet BLACK. I'm so annoyed because it looks awful on me!!

LoweBeck
5 stars
02-06-2019

I bought this as i wanted to go ginger and didn't want a full on orange and wanted a reddish hint and it worked perfectly.I had a white/platinum blonde hair before application of the dye, but the overall application was so easy because its a gel and goes onto your hair easier then any cream box dye.I only needed one box for my thick hair as it came with plenty of product but bought two just in case it was patchy but it came out perfect after washing and conditioning, its not pathy and has a flawless shiny look to it and looks stunning.Im happy that superdrug does a deal to be able to buy to as the product has great coverage and so i only had to use one so i have a spare one and is fairly cheap.I would definitely buy this dye again as the overall colour and coverage is perfect and exactly what i wanted.

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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