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Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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100 Reviews

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YOUR REVIEWS

4 stars

Value for money

3 stars

Value for money

3 stars

Value for money

3 stars

Appeal of pack

4 stars
Nicole Review panel member
5 stars
09-04-2020

I have been a red head on and off for the last decade - it's that hair colour that make me feel like me! And this shade is absolutely gorgeous. It washed really well and the depth of colour is lovely. I love that it comes with the colour extender so you can brighten the colour back up a bit between dyes. There are a lot of red hair dyes out there but I think this is my new favourite!

Keely217 Review panel member
5 stars
21-03-2020

I loved this so much! just like all of L’Oreal products! great colour match, so easy and simple to use with effective and long lasting results! Will definitely buy again

Kady Review panel member
5 stars
05-03-2020

Great rich colour, sadly as with all reds it faded but no quicker than others and in line with my expectations. Hair felt in really good condition after use

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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