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Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Perrie_3657
5 stars
13-01-2019

This is quite a vibrant red. Well worth the money. Just make sure you lighten your hair first.

Kjs4
5 stars
04-12-2018

Amazing product but disappointed in Superdrug’s next day click and collect

Red_And_Proud
4 stars
23-07-2018

Bought this dye two weeks ago, and put it over blonde hair. Came out looking just like the picture. If you have dark hair, it won't show properly, unless you put peroxide blonde on your hair first.

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