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Préférence Infinia

A caramel blonde shade for darker bases looking to lighten.

Suits light to medium skin tones.

Benefits

Préférence Infinia gives you up to 8 weeks of fade-defiant colour. Featuring for the first time a Colour Extender, which revives the look of day 1 colour with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense colour.

Each pack contains 1 bottle of Colorant Gel, 1 Developer Crème, 1 High Shine Conditioner, 1 Colour Extender, 1 instructions leaflet and pair of high quality gloves.

Preparation and Usage

Follow the instruction leaflet for full usage and safety guidance

Customer Reviews

What you think

48 Reviews

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YOUR REVIEWS

0 stars
Caggie
1 stars
06-03-2019

I bought this hoping for a rosy gold blonde result .. nope.. my hair went a dingy lilac colour .. like a dead persons hair ... not a nice look .,,

Clody
5 stars
21-02-2019

I’m a mid toned warm brown with lots of warm tones in my hair and this does give my hair a lovely rose tone.i think it would work best on warm tones but in cooler toned blondes sounds like it goes too purpley.

Happygolucky81
4 stars
17-02-2019

Despite the horrific reviews this product gets, I decided to give it a go all the same. Used L'Oreal Preference years ago when I was a much different colour (and too poor to pay for a colourist) and it never failed to disappoint. Had to grab an emergancy colour as I cant get into my hairdresser's for a bit, and I have to sort my roots for an event so thought I would take a chance. I am naturally a dark brunette, but gradually going lighter as I have annoying grey, not good grey. I had roots about 1 inch or so, and the rest of my hair a kinda coppery bronde. This blended roots and hair pretty well. it lifted my natural hair colour really well too. I'm impressed. Two tips... Use a colour brush and bowl to apply - the nozzle is a pain and read the recommendation on the box! I mean, seriously. Its going to go one of the colours it says on the side. I followed instructions to a T. Timing to the second. Had realistic goals. Ive now got lovely kinda soft, ashy peachy pink hair.
Only downside is it wasnt amazing at covering the grey. Some yes. The pesky whites, not so successfully. However it lightened the hair around them to blend them better.

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