Extreme platinum. Fade defiant colour. Up to 6 weeks of show-stopping shine and 100% grey coverage.
Pure And Brilliant Platinum
Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.
Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance. And a fragrance that significantly improves the lightening process.
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