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Préférence Platinums

Extreme platinum. Fade defiant colour. Up to 6 weeks of show-stopping shine and 100% grey coverage.

Pure And Brilliant Platinum

Benefits

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance. And a fragrance that significantly improves the lightening process.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Maria_12345
1 stars
04-02-2019

I’ve been using this colour for a years now and the colour has always been good, until yesterday when my hair literally turned orange!
Luckily I have short hair so I can easily fix this but for someone with long hair this can be a huge problem!

Jennifer260
5 stars
01-11-2018

I mix it all into a bowl and apply the front edges first especially the hair above my nose, ha, u know what I mean. My boyfriend does the back. They used to supply a tiny container of oil to add but stopped.Shame. I've never had any problem with it, when needed I put purple thick shampoo on my roots (Only) which gets rid of any brassy tones! Amazing. Buy "provoke" its cheapest professional result one around. However it does dry my hair out which is now something I've accepted. I try all kinds of masks etc. I was white white as a child which went "dirty blonde" later. So its suitable for my hair. People just read the instructions and warnings or go to a hair dresser, or Phone the Helpline Number !

Ep12
1 stars
12-10-2018

Awful. Made my hair ginger! Some bits took to the dye and some were left the same! Had to go to my salon and have it stripped. Nothing like the picture and the toner does nothing.

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