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preference-platinums-very-platinum-Very Platinum

Préférence Platinums

Extreme platinum. Fade defiant colour. Up to 6 weeks of show-stopping shine and 100% grey coverage.

Pure And Brilliant Platinum

Very Platinum
3 stars

121 Reviews

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Benefits

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance. And a fragrance that significantly improves the lightening process.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

3 stars

Value for money

1 stars

Appeal of pack

3 stars

Easy application

2 stars

Easy application

2 stars
Chantelxoxo
3 stars
09-08-2019

I heard mixed reviews with this dye. It’s giving me a fairly nice colour but unfortunately also snapped some of my hair.. I just recently had it cut and not coloured it for a while. I suppose you get what you paid for which home box dyed.

Ellie
1 stars
27-06-2019

Brought this a couple of days ago ruined my hair turnt it completely yellow and it didnt even touch my roots considering I spent forever making sure it would now having to take a trip to the hair dressers today!!

Deea
5 stars
31-05-2019

Got this about a week ago and I have used it yesterday really impressed .. my hair is already blonde but quiet brassy like orange yellow really lifted to a banana blonde colour will definitely use it again

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