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casting-creme-gloss-316-plum-brown-316 Plum Brown

L'Oréal Casting Crème Gloss Semi Permanent Hair Dye

Crème formula helps to blends away grey hair for a natural-looking colour.

For brown hair.


• Leaves your hair full of visible shimmering tones.
• Includes nourishing conditioner with coconut oil.
• No ammonia formula for a pleasant smell.
• Colour lasts up to 28 shampoos.

Achieve natural-looking colour with visible shimmering tones using Casting Crème Gloss. The no-ammonia crème formula blends away grey hair, and provides a luscious smell. Colour lasts up to 28 shampoos.

After colouring, the conditioner is enriched with Coconut oil that reveals the richness of your brown hair. It leaves your hair soft and voluptuous with an exceptional shine.

 No Ammonia, No Commitment, No Worries

Read and follow instructions.
This product is not intended for use on persons under the age of 16


1 Tube of colourant crème – 48ml
1 Tube of developer crème – 72ml
1 Bottle of conditioner – 60ml
1 Pair of protection gloves
1 Instruction leaflet



Customer Reviews

What you think

100 Reviews

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4 stars

Easy application

4 stars

Value for money

4 stars

Appeal of pack

4 stars

Value for money

4 stars
3 stars

When it went on it was a really noticeable red on my medium to dark brown hair. I like the colour which is a dark red same as on the packaging, but it was really hard to apply (more so than most dyes) and also left my hair very frizzy, puffy and just in bad condition. The photos here were taken in natural light after one wash, but in real life the colour is actually more vibrant than on camera.

1 stars

This turned my previously uncoloured level 7 dark blond/slightly sun lightened hair the most revolting shade of dull pond water brown. It is definitely NOT blond, looks more level 5 now and has way too much ash tone in it. All my lovely natural highlights have been totally covered. It is flat one colour and that colour is revolting. The picture of honey on the box and colour on the model bear NO resemblance to what it is. Very very disappointed and will probably not use this product again because I have lost confidence in it completely. Will have to buy a colour remover because it's not something I can stand for 28 washes. So gee thanks a lot L'Oreal.....

5 stars

I have been using this colour for over a year now, having had to change brands as the product I was using was no longer available. This Casting Cream Gloss has proved to be a better product with very natural looking results. Although it is semi-permanent it lasts for six or seven weeks, even covering grey roots. It is also easy to apply, my hair is shiny and in much better condition.

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After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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