Be daring with your hair this season – even if you don’t know where to start. Our purple hair colour collection is a safe bet for anyone feeling adventurous. Highly pigmented and ammonia-free, the L’Oréal Paris range of purple hair dyes are designed to make your new colour last as long as you want it. So, don’t hold back – Go loud. Go big. Go purple.
Discover the violet colour Range
Purple hair dye trends
Vibrant shades that won't fade
If you're after something a little different for your hair, discover the unique range of purple hair colour products from L'Oréal Paris.
For a deep and delicious dark purple hair colour, try our Préférence Infinia Violet Vendetta - the perfect tone for enhancing gloss and shine. If you’re afraid to venture into the darkness, try our semi-permanent Casting Crème Gloss hair colour in Plum, for a super glossy, soft and pleasantly sweet hue. Your home colouring experience will feel just as good as the salon.
Trends & Tutorials
Have a question? Message us and we'll usually come back to you within a few hours.
You’ll see our conversation just like any other Facebook message, and be able to reply to the thread at a time suited to you!