Elvive Colour Protect
for Coloured Hair


Whether you're a blonde-turned-brunette, a pastel lilac or a fiery red-head, Elvive Colour Protect by L'Oréal Paris is specifically formulated to care for coloured hair. 

It has a luxurious formula, enriched with Linseed Oil and UVA/UVB filters, and helps protect colour radiance.

The star of the range is the Low Shampoo, which cleanses and conditions coloured hair in just one step. It helps keep hair looking nourished and shiny.

<span style="font-size: 32px;"><strong>MY WORLD</strong><br>
BOLD &amp; BRIGHT</span><br>

Introducing Purple Shampoo and Conditioner
from Elvive Colour Protect

Britain's number 1 for coloured hair.*

Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.

How does it work? Purple colour is the opposite to yellow on the colour wheel. The purple within the Purple shampoo formula helps neutralise those undesirable yellow tones.

Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair.

*2018 Nielsen Data, value & units, hair care (client defined) 52 w/E 06/10/18 gb total coverage

<span style="font-size: 32px;"><strong>Introducing Purple Shampoo and Conditioner</strong><br>
from Elvive Colour Protect</span><br>

Get Inspired

Trends & Tutorials

Elvive Colour Protect



More details