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Elvive Hydra Pure 72H Purifying Shampoo

4.5
(109)
4.5 out of 5 stars. 109 reviews
hydra pure conditioner
  • E062275b22a891772a4d606a2f0bc5b29c8e544f
  • Hydra Pure Before After
  • Hydra Pure Before After 2
  • 62d27e1948274aa0853336a6f7b4f98defe9a0e8
Product Description
Washed your hair yesterday and roots already greasy?

Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L’Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. 

Benefits: 
- Up to 72H of a purified scalp & hydrated lengths*
- Powered with Salicylic & Hyaluronic Acids
- Removes excess oil & impurities without stripping natural moisture*
- Suitable for all hair types and textures & silicone-free for a natural touch

*Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.
Instructions of Use
Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.
Ingredients
1202785 L - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • COCAMIDE MEA • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SODIUM HYALURONATE • SALICYLIC ACID • LIMONENE • CITRIC ACID  • HEXYLENE GLYCOL
 



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

80
80 reviews with 5 stars.

4 starsstars

17
17 reviews with 4 stars.

3 starsstars

4
4 reviews with 3 stars.

2 starsstars

2
2 reviews with 2 stars.

1 starstars

6
6 reviews with 1 star.

Overall Rating

4.5

Review this Product

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Average Customer Ratings

Value for money
Value for money, 4.7 out of 5
4.7
Texture
Texture, 4.7 out of 5
4.7
Fragrance
Fragrance, 4.8 out of 5
4.8
Moisturising benefits
Moisturising benefits, 4.6 out of 5
4.6

Customer Images and Videos

  • Review photo 1.
  • Review photo 2.

Filter Reviews

Rating
Locale
Non-incentivised reviews
1 to 8 of 109 Reviews
1 – 8 of 109 Reviews
Sort by
Most Recent
5 out of 5 stars.

Good

17 days ago
Good quality. Hair get soft and easy to style. Must buy

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great shampoo for great price

2 months ago
I am loving this shampoo, I use this as my regular shampoo then have a detox shampoo for once a week. My scalp is dry, roots are oily and ends are dry but this leaves my hair satisfied from root to ends. Lovely smell, great lather and tonnes of product.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Hydra

2 months ago
My hair does feel more moisturised after using the hydra pure shampoo. The shampoo feels quite lightweight with a pleasant smell too. It made my hair less dull and easier to brush through. Would recommend. Thanks L'Oréal.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
4 out of 5 stars.

Seems to work on fine hair.

3 months ago
I have fine hair, greasy roots & dry ends. Tried every shampoo for volumising, thickening, caffein you name it bought it.But all made my lank hair worse greasy next day after washing everyday. I tried this and seems to work. No greasy scalp, ends of hair appear nourished. doesn't matter about 72 hr claim as I will continue to wash regularly. Don't need conditioner.

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Clay one was better, bring it back please!

3 months ago
Whilst this is as good as I'll probably get for greasy roots and dry ends, it doesn't leave my hair feeling as smooth and soft as the clay one did. I really hope they bring it back :(

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
5 out of 5 stars.

Best shampoo I’ve ever tried

5 months ago
I really struggle with shampoo and this is the best shampoo I’ve ever tried. I have very oily fine and thin hair and I usually wake up with very oily hair every morning. This has me waking up with no grease - and I can’t believe it! When I first used it it made my hair oilier and thought it wasn’t going to work for me, but I stuck at it and it’s now the best shampoo I’ve ever tried!

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Lightweight cleansing but drying

6 months ago
This shampoo is great for cleansing without leaving behind lots of heaviness or making your hair greasy. I managed to get a few more days out of my hair wash compared to more nourishing shampoos. It does leave my hair really knotty though and I'm getting lots of fall out.

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

AMAZING PRODUCT

7 months ago
If I could give this range a 10-star rating, I would!! FINALLY found a shampoo and conditioner that leaves my hair feeling soft and light, rather than caked and greasy. I have tried so many other product and none of them come close to the constant softness this shampoo offers. I can only recommend to everyone who feels their hair has residue and gets oily quicker after using other products….. this is the one you need
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 – 8 of 109 Reviews
  • Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

80
80 reviews with 5 stars.

4 starsstars

17
17 reviews with 4 stars.

3 starsstars

4
4 reviews with 3 stars.

2 starsstars

2
2 reviews with 2 stars.

1 starstars

6
6 reviews with 1 star.

Overall Rating

4.5

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
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Average Customer Ratings

Value for money
Value for money, 4.7 out of 5
4.7
Texture
Texture, 4.7 out of 5
4.7
Fragrance
Fragrance, 4.8 out of 5
4.8
Moisturising benefits
Moisturising benefits, 4.6 out of 5
4.6

Customer Images and Videos

  • Review photo 1.
  • Review photo 2.

Filter Reviews

Rating
Locale
Non-incentivised reviews
1 to 8 of 109 Reviews
1 – 8 of 109 Reviews
Sort by
Most Recent
5 out of 5 stars.

Good

17 days ago
Good quality. Hair get soft and easy to style. Must buy

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great shampoo for great price

2 months ago
I am loving this shampoo, I use this as my regular shampoo then have a detox shampoo for once a week. My scalp is dry, roots are oily and ends are dry but this leaves my hair satisfied from root to ends. Lovely smell, great lather and tonnes of product.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Hydra

2 months ago
My hair does feel more moisturised after using the hydra pure shampoo. The shampoo feels quite lightweight with a pleasant smell too. It made my hair less dull and easier to brush through. Would recommend. Thanks L'Oréal.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
4 out of 5 stars.

Seems to work on fine hair.

3 months ago
I have fine hair, greasy roots & dry ends. Tried every shampoo for volumising, thickening, caffein you name it bought it.But all made my lank hair worse greasy next day after washing everyday. I tried this and seems to work. No greasy scalp, ends of hair appear nourished. doesn't matter about 72 hr claim as I will continue to wash regularly. Don't need conditioner.

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Clay one was better, bring it back please!

3 months ago
Whilst this is as good as I'll probably get for greasy roots and dry ends, it doesn't leave my hair feeling as smooth and soft as the clay one did. I really hope they bring it back :(

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
5 out of 5 stars.

Best shampoo I’ve ever tried

5 months ago
I really struggle with shampoo and this is the best shampoo I’ve ever tried. I have very oily fine and thin hair and I usually wake up with very oily hair every morning. This has me waking up with no grease - and I can’t believe it! When I first used it it made my hair oilier and thought it wasn’t going to work for me, but I stuck at it and it’s now the best shampoo I’ve ever tried!

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Lightweight cleansing but drying

6 months ago
This shampoo is great for cleansing without leaving behind lots of heaviness or making your hair greasy. I managed to get a few more days out of my hair wash compared to more nourishing shampoos. It does leave my hair really knotty though and I'm getting lots of fall out.

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

AMAZING PRODUCT

7 months ago
If I could give this range a 10-star rating, I would!! FINALLY found a shampoo and conditioner that leaves my hair feeling soft and light, rather than caked and greasy. I have tried so many other product and none of them come close to the constant softness this shampoo offers. I can only recommend to everyone who feels their hair has residue and gets oily quicker after using other products….. this is the one you need
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 – 8 of 109 Reviews
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Elvive
Hydra Pure L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo, with Hyaluronic & Salicylic Acids, for Oily Scalp & Dehydrated Lengths
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    Elvive Hydra Pure L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo, with Hyaluronic & Salicylic Acids, for Oily Scalp & Dehydrated Lengthsis available at the following retailer(s):
    • Boots.com
    • Tesco
    • Sainsbury's
    • Boots
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