Super soft, super glossy with gorgeous shimmering tones. All this and no ammonia.

Casting Crème Gloss 316 Plum

Product Benefits

Casting Crème Gloss is a no ammonia hair colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. Give your hair a total beauty treatment with Casting Crème Gloss, for glossy rich, natural-looking colour with visible shimmering tones.


No ammonia technology


Casting Crème Gloss: a no ammonia colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. The delicate fragrance makes colouring a luxurious treat!

Casting Crème Gloss is enriched with a patented conditioning complex which helps protect the hair fibre for voluptuous hair: exceptional softness + glossy shine.

Easy + clean to apply, even for beginners.

For extra care for your coloured hair:

L’Oréal, the worldwide No.1 in hair colour*, recommends the Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.

Protect and reflect your colour radiance with+80% colour radiance protection**!

*AC Nielsen data Jan - Dec 2009.

**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Rated 4.2 out of 5 by 18 reviewers.
Rated 5 out of 5 I received the L’oreal Paris Casting Crème Gloss in the colour Plum free to try from L’oreal via BzzAgent. My hair was annoying me as the colour had faded and it looked dull and lifeless, so I chose the colour Plum, when it came I was so excited. I read the instructions and it said it would develop in 20 minutes and that it was ammonia free. It came with the colour, the developer, gloves and conditioner, I also had some coupons to hand out to friends for them to try with some money off. I opened it and mixed it together, there was no horrible smell like the other colours I have used in the past, it was a nice smell, it was very easy to apply and didnt take to long, I have very thick and long hair so it would of been nice to have a little extra product. I waited the 20 minutes and i had no dripping. I washed the colour out which took approx 10-15 minutes for the water to fully run clear and I used the conditioner. My hair smelt really nice. I went downstairs to dry my hair so I couldn’t see myself in the mirror, I wanted the full effect, after finishing drying my hair I went and looked in the mirror….WOW, my hair was a bit darker than I expected but I thought it was great, it was a nice dark purple colour and when you stepped in the light you could see a really light vibrant purple tone. My hair felt great, it did not feel damaged in any way and felt renewed, vibrant and full of life. The colour actually did what it said on the packaging and it fulfilled what it promised. I am impressed, I have washed my hair and havn’t found it has faded yet as it says it lasts upto 28 washes. I would recommend this to anyone. 01 July 2014
Rated 4 out of 5 by I received a pack box of Plum Casting Créme Gloss through BzzAgent and was simply delighted when I eventually applied it. I had been searching for a good quality (no ammonia) colour for a while, and now I've found it. Since using it, I have purchased another box, and will soon apply that. I have also recommended the product to those of my friends who are also allergic to Ammonia, and they were equally excited about it. 25 June 2014
Rated 4 out of 5 by Great product in terms of hair condition following application - my hair feels soft looks shiny. I would probably stick to a colour closest to my own in future, as I have very dark hair and seem to have ended up with purple roots and black lengths! 16 June 2014
Rated 5 out of 5 by I recieved this product for free to try and review from loreal and I've looked high and low for a high quality product which is the perfect shade of plum. What can I say? I found it! Brilliant colour, not too dark and not too bright, didn't fade or wash out and works perfectly with my dark hair, would buy again and again and again! 14 June 2014
Rated 5 out of 5 by I got this product free to review it. I am delighted to tell you that my hair came out a perfect shade of plum. I am over the moon with it and it feels so soft and smells so good. Best part is, it's Ammonia Free. 13 June 2014
Rated 3 out of 5 by I was sent a packet of this to test for L'Oreal. I usually don't stray from my usual brand, Nice & Easy, but I was pleased to be given the chance to sample this for free and to compare it. I was sent the plum one, and thought it would be nice to try a new colour and see the difference. I usually dye my hair black, but it's naturally a medium brown, and hadn't been dyed for a few months by the time I received the Casting Creme Gloss so I was expecting a decent amount of plum to show. I found the process of mixing the dye up etc. to be pretty much as standard, easy enough, not too messy, no problems. The only thing I wasn't too keen on is that this has to go on wet hair, which adds another stage to the process and I also find it more difficult to ensure full coverage as, when you put wet dye on dry hair, it's really easy to see and feel which bits of hair have been covered. Nevertheless, I think I did a decent job of covering my hair, which is below shoulder length, and I was pleased to see that there was plenty of dye mixture in the bottle. Applying it to my hair was easy enough, aside from the wet hair issue mentioned above, and I found that it was easier to wipe off my face/ears than Nice & Easy seems to be, which was a bonus (note: I did use Vaseline too, as is usual for me). Waiting time and washing out were as standard really, and the conditioner was nice-smelling and usefully came in a little plastic bottle rather than a sachet, making it easier to open and save for future uses. After my hair had dried, I was hoping to really be able to see the plum colour shining through, but I have to say I was a little disappointed here. It's really visible on my greys, so I guess would work for blondes or very light brown shades, but to me my hair just looks darker brown, with some bits of plum/purple in the greys. My boyfriend told me he could see the plum shade quite a bit in direct sunlight, but I couldn't see it myself, which was a little disappointing. I don't think I would use this shade again, personally. I have given my hair a few washes now and it has been a couple of weeks since dyeing it. I did notice that a lot of dye still came out in the first few washes, more than I usually see with Nice & Easy, although I didn't notice any difference in the colour of my hair when dry, thankfully. My hair does feel nice in texture and does have a shine to it more than usual, so I'm happy with that side of things. I think in future I would go for a black shade as I know that will turn out more as it should. 05 June 2014
Rated 3 out of 5 by I absolutely love this color!! The shade is perfect exactly what I wanted and the application was so easy!!! I was thrilled!!! BUT. The color faded FAST!! After wash number 6 you could hardly see any plum only a dull dark weird color!! I'm so disappointed because i loved this color and they only recommend coloring once every 6 weeks so i only made it halfway and it's far too expensive in South Africa to use this product every 3 weeks!! If someone has any tips for me or advice please share :) 04 June 2014
Rated 5 out of 5 by I've looked high and low for a high quality product which is the perfect shade of plum. What can I say? I found it! Brilliant colour, not too dark and not too bright, didn't fade or wash out and works perfectly with my dark hair, would buy again and again and again! 04 June 2014
Rated 4 out of 5 by Beautiful colour although quite different to the packaging. I have medium-dark brown hair and it came out a very dark purple, almost black, but shines a bright purple in the light. 29 May 2014
Rated 4 out of 5 Easy to prepare no strong chemical smell whats not to love? Well apart from the fact my hair didn't take it very well, my own fault really for tryin to put it on top of a blue black without strippin my hair. I did get some colour though almost a purlple/red gloss that shows up lovely in the sunlight. Would definitely recommend this for people who have lighter hair than me if the want an easy, gentle hair colour. 25 May 2014
Rated 4 out of 5 by I am very happy with the outcome colour of the dye, its a lovely shade. I found it very easy to do, that easy that my boyfriend did it for me :) The fact that there is hardly any smell from the dye is brilliant and the conditioner smells amazing! Will be buying again. 23 May 2014
Rated 4 out of 5 by This was the first time i had used casting creme gloss and i opted for the plum as it looked vibrant and glossy but not too bright. I found it really easy to prepare and apply evenly through my hair. Unlike most other dyes i have used, this one smells nice thanks to the no ammonia. I liked that i only had to keep it on for 20 minutes for it to work unlike the usual 30 for most others. I found it easy to rinse off too and managed not to dye my forehead this time either! The conditioner i got with it i was unable to use as the lid was faulty and would not come off so i used my own conditioner. After drying my hair was really soft and shiny and smelled great. My hair looks almost black but in daylight, and especially when the sun hits it, you can see the vibrant plum colour. I have had loads of people complimenting my new colour and i will definitely be buying it in future. All in all a great hair colour with no patchiness and lovely vibrant colour. 22 May 2014
Rated 4 out of 5 by I was a little disappointed by the colour shown on the box, but once I had applied it to my pre-lightened hair, it was a very nice bright purple. Easy to use, if you use hair dye on a regular basis then it's exactly the same as all the others I have used in the past. If you're a novice, the instructions are easy to follow. I was pleased with the gloves supplied, much better than the standard ones that look like they've been made out of a supermarket bakery bread wrapper, but I found them rather small, and I do not have big hands. I imagine there will be many people using this dye that will not be able to get the gloves on. Having said that, I was impressed with the conditioner supplied. I hate those little sachets you usually get, they are impossible to open with wet hands, I end up using my teeth and it doesn't taste so good. The bottle makes it so much easier, there is enough to actually work through your hair, and it is luxuriously thick. Smells a little odd, but I didn't find that to be an issue. Overall, I liked this dye and would probably use it again. 15 May 2014
Rated 5 out of 5 by I love this shade. It was so easy to apply, and I only needed one bottle of it, usually I need 2, as my hair is pretty long. It's a great colour, and my hair feels great. 13 May 2014
Rated 5 out of 5 by Hi there I am actually a bzzagent and I get free products to try and all I have to is write reviews on them and try them out and I actually got this and it's great. There is no nasty chemical smells actually smells good the colour comes out great and to top it of the application gloves that come with it are really good quality so no nasty stained hands. Got a few compliments bonus! Would really recommend this product I will be using again in future. #gotitfree #lovingit! 13 May 2014
Rated 4 out of 5 by upon opening the easy to open box i noticed that all the items inside where easy to see and get to. I got out all the clearly labeled items and followed the instructions. upon aplication I noticed that the gloves provided where a nice thick clingy material. although abot hard to get on. as I started to apply the dye to my hair I noticed that it was easy to do and not messy. there was alot in the bottle and by then end of aplication I had a lot left. the product didn't smell like most box dyes.. the bits I got on my skin was easy to wipe off. must admit I even splashed some on clothing and it wiped away easily without staining. I left the dye on for 20-25 minutes and then washes it off. it took around 3 minutes for my hair to run clear, I then applyed the conditioner which I must admit smelt awful.. I then re rinced my hair and wrapped it in a towel for around 2 minutes, I then brushed my hair which was quite knotted but not as much as usual after dying. once I had throughly brushedni began to dry, and straighten. it. once finished i looked at the outcome. my hair is now black with a tiny tint of purple. not plum as stated on the box. other than that my hair feels smooth and silky. I would use again, but I would also take into consideration the darkness of the colours.. #GotItFree 12 May 2014
Rated 5 out of 5 by absolutely love this product! so easy to apply and the colour result is amazing! highly recommend this to anyone who needs a boost of colour or even to test out a colour you're not sure you will like. 12 May 2014
Rated 2 out of 5 by The picture in the product is misleading. I have always used Casting Colours because they are lovely but this one turned out to be beetroot rather than plum or aubergine as it looks in the packaging picture. I would suggest changing hte packaging and including the real colour, I was looking for a nice discreet shade and got this shocking dark fucsia instead! Can't wait for it to wash off!! 27 May 2013
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