Super soft, super glossy with gorgeous shimmering tones. All this and no ammonia.

Casting Crème Gloss 316 Plum

Product Benefits

Casting Crème Gloss is a no ammonia hair colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. Give your hair a total beauty treatment with Casting Crème Gloss, for glossy rich, natural-looking colour with visible shimmering tones.

Innovation

No ammonia technology

Innovation:

Casting Crème Gloss: a no ammonia colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. The delicate fragrance makes colouring a luxurious treat!

Casting Crème Gloss is enriched with a patented conditioning complex which helps protect the hair fibre for voluptuous hair: exceptional softness + glossy shine.

Easy + clean to apply, even for beginners.

For extra care for your coloured hair:

L’Oréal, the worldwide No.1 in hair colour*, recommends the Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.

Protect and reflect your colour radiance with+80% colour radiance protection**!

*AC Nielsen data Jan - Dec 2009.

**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.

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Casting Crème Gloss - 316 Plum 2 5 1 1
The picture in the product is misleading. I have always used Casting Colours because they are lovely but this one turned out to be beetroot rather than plum or aubergine as it looks in the packaging picture. I would suggest changing hte packaging and including the real colour, I was looking for a nice discreet shade and got this shocking dark fucsia instead! Can't wait for it to wash off!! 27 May 2013
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