Luma Grothe is at the forefront of the next generation of supermodels, with her captivating fierce yet feminine look. She’s etched an astonishing path into the fashion world and now, she takes up the title of a L’Oréal Paris Brand Ambassador.
Luma has graced the runways of Paris, Milan and New York for leading fashion houses such as Burberry, Vivienne Westwood and Versace. To top it off, she’s posed for world renowned photographers Mario Testino and Ellen Von Unwerth, amongst others.
Her magnetic charisma combined with her captivating blue eyes make Luma one of the most unique faces of the modelling industry and an inspirational L'Oréal Paris Brand Ambassador.
Though born and raised in Brazil, Luma’s exotic beauty is of German, Japanese and African descent. Spotted at 16 and signed immediately after, Luma moved from the bustling location of Sao Paulo to London where her modelling talent catapulted her to fame. With her positive attitude and exuberant spirit, Luma became fluent in English within three months. This enabled her to quickly make a name for herself in the industry, featuring on the front cover of many influential magazines including Vogue Italia, Elle and Harper’s Bazaar.
To me ‘Because you’re worth it’ really means that every woman, no matter her age or ethnicity, deserves to be beautiful and feel beautiful.