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True Match Foundation

Now matches 98% of UK skintones
23 stories behind 23 shades. Write yours.

Our #1 foundation is now available in 23 shades and matches 98% of UK skintones. Our velvety formula matches your skin’s unique tone and texture, for a true to skin finish: flawless, blendable, and never fake.

To celebrate the 23 shades of True Match, L’Oreal Paris has launched the #YoursTruly True Match campaign, to share the diversity behind our 23 shades of True Match. Discover 23 influential individuals revealing their 23 stories, and get ready to write yours.

Now matches 98% of UK skintones
23 stories behind 23 shades. Write yours.

True Match

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