True Match Foundation
Now matches 98% of UK skintones
23 stories behind 23 shades. Write yours.
Our #1 foundation is now available in 23 shades and matches 98% of UK skintones. Our velvety formula matches your skin’s unique tone and texture, for a true to skin finish: flawless, blendable, and never fake.
To celebrate the 23 shades of True Match, L’Oreal Paris has launched the #YoursTruly True Match campaign, to share the diversity behind our 23 shades of True Match. Discover 23 influential individuals revealing their 23 stories, and get ready to write yours.