Elvive Hydra Pure 72H Purifying Shampoo

4.5 out of 5 stars. 110 reviews for Hydra Pure Shampoo 250ml.

Hydra Pure Shampoo 250ml is rated 4.5 out of 5 by 110.

Product Description

Washed your hair yesterday and roots already greasy?

Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L’Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down.

Benefits:
- Up to 72H of a purified scalp & hydrated lengths*
- Powered with Salicylic & Hyaluronic Acids
- Removes excess oil & impurities without stripping natural moisture*
- Suitable for all hair types and textures & silicone-free for a natural touch

*Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Instructions of Use

Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.

Ingredients

1202785 L - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • COCAMIDE MEA • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SODIUM HYALURONATE • SALICYLIC ACID • LIMONENE • CITRIC ACID • HEXYLENE GLYCOL

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Reviews

Rating Snapshot

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81 reviews with 5 stars.

17 reviews with 4 stars.

4 reviews with 3 stars.

2 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.5

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Average Customer Ratings

Value for money, 4.7 out of 5

Texture, 4.7 out of 5

Fragrance, 4.8 out of 5

Moisturising benefits, 4.6 out of 5

Customer Images and Videos

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1 to 8 of 110 Reviews.

1 – 8 of 110 Reviews

5 out of 5 stars.

Does what it claims. Great product

4 months ago

My favourite shampoo, cleans hair without drying ends and leaves hair clean and fresh looking for at least 2 days. I used to have to wash my hair daily, but no need now. Conditioner is fab too

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Good

5 months ago

Good quality. Hair get soft and easy to style. Must buy

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great shampoo for great price

6 months ago

I am loving this shampoo, I use this as my regular shampoo then have a detox shampoo for once a week. My scalp is dry, roots are oily and ends are dry but this leaves my hair satisfied from root to ends. Lovely smell, great lather and tonnes of product.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Hydra

6 months ago

My hair does feel more moisturised after using the hydra pure shampoo. The shampoo feels quite lightweight with a pleasant smell too. It made my hair less dull and easier to brush through. Would recommend. Thanks L'Oréal.

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 4.0 out of 5

Texture, 4.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 4.0 out of 5

4 out of 5 stars.

Seems to work on fine hair.

7 months ago

I have fine hair, greasy roots & dry ends. Tried every shampoo for volumising, thickening, caffein you name it bought it.But all made my lank hair worse greasy next day after washing everyday. I tried this and seems to work. No greasy scalp, ends of hair appear nourished. doesn't matter about 72 hr claim as I will continue to wash regularly. Don't need conditioner.

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Clay one was better, bring it back please!

7 months ago

Whilst this is as good as I'll probably get for greasy roots and dry ends, it doesn't leave my hair feeling as smooth and soft as the clay one did. I really hope they bring it back :(

Yes, I recommend this product.

Helpful?

Value for money, 2.0 out of 5

Texture, 4.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Best shampoo I’ve ever tried

10 months ago

I really struggle with shampoo and this is the best shampoo I’ve ever tried. I have very oily fine and thin hair and I usually wake up with very oily hair every morning. This has me waking up with no grease - and I can’t believe it! When I first used it it made my hair oilier and thought it wasn’t going to work for me, but I stuck at it and it’s now the best shampoo I’ve ever tried!

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Lightweight cleansing but drying

10 months ago

This shampoo is great for cleansing without leaving behind lots of heaviness or making your hair greasy. I managed to get a few more days out of my hair wash compared to more nourishing shampoos. It does leave my hair really knotty though and I'm getting lots of fall out.

No, I do not recommend this product.

Helpful?

Value for money, 2.0 out of 5

Texture, 4.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 1.0 out of 5

1 – 8 of 110 Reviews

Next Reviews

Reviews

Rating Snapshot

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81 reviews with 5 stars.

17 reviews with 4 stars.

4 reviews with 3 stars.

2 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.5

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Average Customer Ratings

Value for money, 4.7 out of 5

Texture, 4.7 out of 5

Fragrance, 4.8 out of 5

Moisturising benefits, 4.6 out of 5

Customer Images and Videos

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9 to 38 of 110 Reviews.

9 – 38 of 110 Reviews

5 out of 5 stars.

AMAZING PRODUCT

11 months ago

If I could give this range a 10-star rating, I would!! FINALLY found a shampoo and conditioner that leaves my hair feeling soft and light, rather than caked and greasy. I have tried so many other product and none of them come close to the constant softness this shampoo offers. I can only recommend to everyone who feels their hair has residue and gets oily quicker after using other products….. this is the one you need

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Ruined my hair

a year ago

If I could give 0 stars I would. I don’t usually write reviews but I feel other people should beware of this shampoo. I typically have very soft, shiny, healthy hair( courtesy of good hair care ) and I saw this product and thought I’d give it a try as my hair can get a bit oily at times. I used it once. My hair is so dry it feels like straw. I can’t run my hands through it it’s like hay even after detangling and brushing and a good conditioner. Honestly it breaks my heart because I poor so much attention into ensuring my hair is healthy and this product truly has ruined my hair it’s gonna take a lot to mend this.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great product

a year ago

Works great on my hair, not too heavy because it has thinned due to illness and as I have gotten older, keeps it in good condition

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Hydra 72 hour shampoo

a year ago

So I bought the whole package to try,the sculp serem, shampoo and conditioner but it did not work. I tried it not only once but twice with the same result the next day my hair was oily again. I have been struggling with oily hair for years and thought this product would help me but it did not disappoint in this product as I spent alot of money and even bought two shampoos

ProsHigh quality

ConsNot durable

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 2.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

Loreal shampoo

a year ago

It's really good and fantastic product i really enjoyed it

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Doesn't work for greasy hair.

a year ago

Read that this was the next best thing to use for greasy hair, after the discontinued clay shampoo and conditioner. Unfortunately, it just doesn't do the job for my hair. Both the shampoo and conditioner smell nice.The shampoo doesnt really lather up very well , so you need to use more. My hair looks greasy again the next day. Please L'Oréal bring back the clay shampoo and conditioner.

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 1.0 out of 5

1 out of 5 stars.

loreal elvive extraordinary clay shampoo

a year ago

i have tried all your shampoos and conditioners after the clay hair products were discontinued and noe of them match. I implore you please to reconsider and bring the clay hair products back they were amazing

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Worth trying!

a year ago

I gave this to a relative who lived it! She said that it was very good at clearing scalp build up, and left her hair feeling clean and healthy. She said her hair didn't get as greasy as quickly which is exactly what she needed.

Helpful?

Value for money, 5.0 out of 5

Texture, 4.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 3.0 out of 5

5 out of 5 stars.

Purely clean!

a year ago

I love this shampoo! It cleanses gently and has a lovely delicate clean scent. I have been using this with the matching conditioner and together they provide a great experience and have left my hair feeling clean and not weighed down.

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 4.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Hair feels clean and light

a year ago

If you struggle with a greasy scalp but don’t want to dry out the rest of your hair, this shampoo is an excellent everyday choice. Paired with the matching conditioner, it leaves my hair feeling balanced, soft, and easy to manage.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Horrible

a year ago

Horrible. I bought this shampoo thinking it would make my roots less oily but did the excact opposite making my roots even oiler also left my mid hair lengths and ends super dry and knotty even after using a hydrating conditioner and hair mask I had 3 massive knots in my hair irritated my scalp too and lost a quite big chunk of my hair after just one wash highly don’t recommend this product

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Horrible

a year ago

Very disappointed to say the least. My roots are very oily and wanted to give this product a try to see if it would help but it only left my roots even more oily after use aswell as leaving my ends extremely dry and tangle I had giant knots at the ends of my hair and this was even after using L’Oréal Paris hydrating conditioner and a hair mask. Dried and irradiated my scalp too and also lost a big chunk of my hair just after one wash highly dont recommend buying this

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Hair is super soft

a year ago

Hair feels super soft and refreshed after using this, can easily leave hair for 3 days before washing again and the scent of the shampoo lasts! Many compliments on the scent, even days after washing my hair.

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 4.0 out of 5

Texture, 4.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

4 out of 5 stars.

Super clean hair

a year ago

A classic L’Oréal shampoo it performs exactly how you would expect. My hair feels clean and smells great. I would say that I don’t notice a difference between this and other L’Oréal shampoos in terms of additional hydration etc as it claims but a good shampoo nonetheless

ProsDurable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 3.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 3.0 out of 5

5 out of 5 stars.

Excellent

a year ago

I’ve been wearing my hair straighter during the winter due to having bobble hats and the likes on and I found this excellent in combatting the lengths vs roots dilemma - especially when you’re throwing so much more product on your hair to combat the colder months. Really went a long way for clarifying for build up while not stripping.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Couldn’t ask for more

a year ago

I love this product. I like the bottles that L’Oréal shampoos and conditioners come in, they’re easy to use even when the product is running low. This smells lovely, is silky and smooth going on, rinses out easily and leaves my hair soft and shiny. Couldn’t ask for more

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Soft and clean hair

a year ago

Whats not to love, your favourite shampoo but in a smaller, more eco friendly bottle! As always, this made my hair feel soft & clean and the fragrance was fresh with a fruity hint. Plus with it being a slightly smaller bottle (but same amount of product) it now fits better on my shelf. Love this product

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Lightweight and soft hair

a year ago

This shampoo is really lovely to use, it is lightweight and did not weigh down my hair at all. I found it had a lovely scent and made my hair feel refreshed and softer too. Another super addition to the Elvive range.

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Lovely

a year ago

This is such a lovely shampoo. Feels so lovely and nourishing. I have teamed this with the conditioner and can notice an improvement already, my hair looks less flyaway, Im hoping it keeps improving the more I use it. The smell is lovely and I could smell it all day.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Hydrating shampoo

a year ago

Amazing shampoo if you have dry hair as I do. It really makes a difference. Y hair is visibly hydrated and looks so much healthier. It is soft, shiny and manageable. I like to use it with conditioner from the same range.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Great shampoo

a year ago

Lovely shampoo. Used in combination with the conditioner with excellent results. Hair felt soft and shiny as well as feeling hydrated and moisturised. Great range. Economical, don’t need to use much. Lathers well. Would definitely recommend.

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

The perfect combo for oily scalp and dry lengths

a year ago

I was excited to use both the Elvive Hydra Pure 72h Purifying Shampoo and Conditioner. My scalp is greasy but my lengths are dry so its hard to get products that cater to both. The salicylic acid and hyaluronic acid are the perfect combination. The shampoo is highly concentrated so a little goes a long way and the salicylic acid gently clears the flakes from my scalp, leaving it feeling fresh. Then I can trust jn the hyaluronic acid to prevent my lengths from drying out. I highly recommend.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Hydra Pure Shampoo

a year ago

My hair has been feeling super dry and looking like straw. I've been looking for a new hair care range to help my hair look and feel normal again. I've used this L'Oreal Elvive Hydra Pure Shampoo and conditioner twice and my hair already feels so much better now, it feels smooth and soft and looks hydrated and in much better condition.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 3.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Great for stretching out a days between washes

a year ago

I normally have to wash my hair nearly everyday, but this shampoo is great for oiler scalps. It has kept my hair hydrated without making it greasy and oily. Therefore i have been able to stretch out a few more days between washes.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 4.0 out of 5

Texture, 4.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Amazing

a year ago

Lovely !! My hair smells and feels so good! It has a beautiful gloss shine to it even my 6 year old boy asked why it was so glossy ! Its so smooth and sleek its like a perfect hair miracle in a bottle always normally on great offers in stores aswell so you can never go wrong for the price tag !

ProsHigh quality

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Moisturised but not weighed down

a year ago

As it comes into summer, I'm met with the hair problem I have every year. I don't like my hair touching the back of my neck when it gets hot, so I tend to always wear a hat. This makes my scalp irritated, my roots greasy and the ends snapped where I've shoved it into a messy bun. This shampoo helps by gently cleaning the hair with salicylic and hyaluronic acid, which removes all the grease build up but leaves my hair moisturised but not weighed down.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Hydrated and healthy looking hair

a year ago

From the first wash my hair felt super clean and elvive hair products always leave my hair looking hydrated and shiny. I can go several days without washing too and my hair looks in amazing condition. The new bottles are brilliant too.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Nice

a year ago

Nice and smells great! All these shampoos had such nice smells, you can’t go wrong with that aha. Nice shampoo to use and easy to apply. Will need to use it longer in order to see the hydrating aspect of this shampoo

Helpful?

Value for money, 4.0 out of 5

Texture, 4.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 4.0 out of 5

3 out of 5 stars.

L’Oréal Paris Elvive Hydra Pure

a year ago

The shampoo lathered well but I expected a better outcome.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Favourite hair care range

a year ago

This is my favourite shampoo and conditioner, I struggle with dry damaged hair, due to colouring regularly. This shampoo and conditioner duo results in my hair feeling hydrated. This makes my hair much easier to style. I have also had many compliments how healthy my hair looks. Love this product.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

9 – 38 of 110 Reviews

Shampoo

Rated 5 out of 5 by Lisa from Does what it claims. Great product My favourite shampoo, cleans hair without drying ends and leaves hair clean and fresh looking for at least 2 days. I used to have to wash my hair daily, but no need now. Conditioner is fab too

Date published: 2026-05-02

Rated 5 out of 5 by Yashvi from Good Good quality. Hair get soft and easy to style. Must buy

Date published: 2026-04-04

Rated 5 out of 5 by Bethanyisla from Great shampoo for great price I am loving this shampoo, I use this as my regular shampoo then have a detox shampoo for once a week. My scalp is dry, roots are oily and ends are dry but this leaves my hair satisfied from root to ends. Lovely smell, great lather and tonnes of product.

Date published: 2026-02-19

Rated 5 out of 5 by Penny from Hydra My hair does feel more moisturised after using the hydra pure shampoo. The shampoo feels quite lightweight with a pleasant smell too. It made my hair less dull and easier to brush through. Would recommend. Thanks L'Oréal.

Date published: 2026-02-17

Rated 4 out of 5 by Sues from Seems to work on fine hair. I have fine hair, greasy roots & dry ends. Tried every shampoo for volumising, thickening, caffein you name it bought it.But all made my lank hair worse greasy next day after washing everyday. I tried this and seems to work. No greasy scalp, ends of hair appear nourished. doesn't matter about 72 hr claim as I will continue to wash regularly. Don't need conditioner.

Date published: 2026-01-17

Rated 3 out of 5 by Emh95 from Clay one was better, bring it back please! Whilst this is as good as I'll probably get for greasy roots and dry ends, it doesn't leave my hair feeling as smooth and soft as the clay one did. I really hope they bring it back :(

Date published: 2026-01-11

Rated 5 out of 5 by Amy1212 from Best shampoo I’ve ever tried I really struggle with shampoo and this is the best shampoo I’ve ever tried. I have very oily fine and thin hair and I usually wake up with very oily hair every morning. This has me waking up with no grease - and I can’t believe it! When I first used it it made my hair oilier and thought it wasn’t going to work for me, but I stuck at it and it’s now the best shampoo I’ve ever tried!

Date published: 2025-10-27

Rated 2 out of 5 by Sophie968 from Lightweight cleansing but drying This shampoo is great for cleansing without leaving behind lots of heaviness or making your hair greasy. I managed to get a few more days out of my hair wash compared to more nourishing shampoos. It does leave my hair really knotty though and I'm getting lots of fall out.

Date published: 2025-10-15

Hydra Pure Shampoo 250ml Reviews - page 2

Rated 5 out of 5 by StephdW from AMAZING PRODUCT If I could give this range a 10-star rating, I would!! FINALLY found a shampoo and conditioner that leaves my hair feeling soft and light, rather than caked and greasy. I have tried so many other product and none of them come close to the constant softness this shampoo offers. I can only recommend to everyone who feels their hair has residue and gets oily quicker after using other products….. this is the one you need

Date published: 2025-09-11

Rated 1 out of 5 by Hal1224 from Ruined my hair If I could give 0 stars I would. I don’t usually write reviews but I feel other people should beware of this shampoo. I typically have very soft, shiny, healthy hair( courtesy of good hair care ) and I saw this product and thought I’d give it a try as my hair can get a bit oily at times. I used it once. My hair is so dry it feels like straw. I can’t run my hands through it it’s like hay even after detangling and brushing and a good conditioner. Honestly it breaks my heart because I poor so much attention into ensuring my hair is healthy and this product truly has ruined my hair it’s gonna take a lot to mend this.

Date published: 2025-08-10

Rated 5 out of 5 by Elliepg from Great product Works great on my hair, not too heavy because it has thinned due to illness and as I have gotten older, keeps it in good condition

Date published: 2025-07-16

Rated 1 out of 5 by Elhaam from Hydra 72 hour shampoo So I bought the whole package to try,the sculp serem, shampoo and conditioner but it did not work. I tried it not only once but twice with the same result the next day my hair was oily again. I have been struggling with oily hair for years and thought this product would help me but it did not disappoint in this product as I spent alot of money and even bought two shampoos

Date published: 2025-07-10

Rated 5 out of 5 by Mohammed from Loreal shampoo [This review was collected as part of a promotion.] It's really good and fantastic product i really enjoyed it

Date published: 2025-06-13

Rated 1 out of 5 by S003 from Doesn't work for greasy hair. Read that this was the next best thing to use for greasy hair, after the discontinued clay shampoo and conditioner. Unfortunately, it just doesn't do the job for my hair. Both the shampoo and conditioner smell nice.The shampoo doesnt really lather up very well , so you need to use more. My hair looks greasy again the next day. Please L'Oréal bring back the clay shampoo and conditioner.

Date published: 2025-06-05

Rated 1 out of 5 by caz fen from loreal elvive extraordinary clay shampoo i have tried all your shampoos and conditioners after the clay hair products were discontinued and noe of them match. I implore you please to reconsider and bring the clay hair products back they were amazing

Date published: 2025-06-03

Rated 4 out of 5 by Alex from Worth trying! I gave this to a relative who lived it! She said that it was very good at clearing scalp build up, and left her hair feeling clean and healthy. She said her hair didn't get as greasy as quickly which is exactly what she needed.

Date published: 2025-05-26

Rated 5 out of 5 by MumofS from Purely clean! I love this shampoo! It cleanses gently and has a lovely delicate clean scent. I have been using this with the matching conditioner and together they provide a great experience and have left my hair feeling clean and not weighed down.

Date published: 2025-05-14

Rated 5 out of 5 by Lucy from Hair feels clean and light If you struggle with a greasy scalp but don’t want to dry out the rest of your hair, this shampoo is an excellent everyday choice. Paired with the matching conditioner, it leaves my hair feeling balanced, soft, and easy to manage.

Date published: 2025-05-06

Rated 1 out of 5 by Amelia23 from Horrible Horrible. I bought this shampoo thinking it would make my roots less oily but did the excact opposite making my roots even oiler also left my mid hair lengths and ends super dry and knotty even after using a hydrating conditioner and hair mask I had 3 massive knots in my hair irritated my scalp too and lost a quite big chunk of my hair after just one wash highly don’t recommend this product

Date published: 2025-03-27

Rated 1 out of 5 by Amelia23 from Horrible Very disappointed to say the least. My roots are very oily and wanted to give this product a try to see if it would help but it only left my roots even more oily after use aswell as leaving my ends extremely dry and tangle I had giant knots at the ends of my hair and this was even after using L’Oréal Paris hydrating conditioner and a hair mask. Dried and irradiated my scalp too and also lost a big chunk of my hair just after one wash highly dont recommend buying this

Date published: 2025-03-24

Rated 4 out of 5 by Joanna from Hair is super soft Hair feels super soft and refreshed after using this, can easily leave hair for 3 days before washing again and the scent of the shampoo lasts! Many compliments on the scent, even days after washing my hair.

Date published: 2025-03-23

Rated 4 out of 5 by LS01 from Super clean hair A classic L’Oréal shampoo it performs exactly how you would expect. My hair feels clean and smells great. I would say that I don’t notice a difference between this and other L’Oréal shampoos in terms of additional hydration etc as it claims but a good shampoo nonetheless

Date published: 2025-03-22

Rated 5 out of 5 by Chimpy from Excellent I’ve been wearing my hair straighter during the winter due to having bobble hats and the likes on and I found this excellent in combatting the lengths vs roots dilemma - especially when you’re throwing so much more product on your hair to combat the colder months. Really went a long way for clarifying for build up while not stripping.

Date published: 2025-03-19

Rated 5 out of 5 by Liney from Couldn’t ask for more I love this product. I like the bottles that L’Oréal shampoos and conditioners come in, they’re easy to use even when the product is running low. This smells lovely, is silky and smooth going on, rinses out easily and leaves my hair soft and shiny. Couldn’t ask for more

Date published: 2025-03-19

Rated 5 out of 5 by JRh28 from Soft and clean hair Whats not to love, your favourite shampoo but in a smaller, more eco friendly bottle! As always, this made my hair feel soft & clean and the fragrance was fresh with a fruity hint. Plus with it being a slightly smaller bottle (but same amount of product) it now fits better on my shelf. Love this product

Date published: 2025-03-18

Rated 5 out of 5 by SarahMcD from Lightweight and soft hair This shampoo is really lovely to use, it is lightweight and did not weigh down my hair at all. I found it had a lovely scent and made my hair feel refreshed and softer too. Another super addition to the Elvive range.

Date published: 2025-03-18

Rated 5 out of 5 by felulla from Lovely This is such a lovely shampoo. Feels so lovely and nourishing. I have teamed this with the conditioner and can notice an improvement already, my hair looks less flyaway, Im hoping it keeps improving the more I use it. The smell is lovely and I could smell it all day.

Date published: 2025-03-18

Rated 5 out of 5 by demiluna from Hydrating shampoo Amazing shampoo if you have dry hair as I do. It really makes a difference. Y hair is visibly hydrated and looks so much healthier. It is soft, shiny and manageable. I like to use it with conditioner from the same range.

Date published: 2025-03-17

Rated 5 out of 5 by rozzie from Great shampoo Lovely shampoo. Used in combination with the conditioner with excellent results. Hair felt soft and shiny as well as feeling hydrated and moisturised. Great range. Economical, don’t need to use much. Lathers well. Would definitely recommend.

Date published: 2025-03-16

Rated 5 out of 5 by LouLou from The perfect combo for oily scalp and dry lengths I was excited to use both the Elvive Hydra Pure 72h Purifying Shampoo and Conditioner. My scalp is greasy but my lengths are dry so its hard to get products that cater to both. The salicylic acid and hyaluronic acid are the perfect combination. The shampoo is highly concentrated so a little goes a long way and the salicylic acid gently clears the flakes from my scalp, leaving it feeling fresh. Then I can trust jn the hyaluronic acid to prevent my lengths from drying out. I highly recommend.

Date published: 2025-03-15

Rated 5 out of 5 by PhoenixStorm from Hydra Pure Shampoo My hair has been feeling super dry and looking like straw. I've been looking for a new hair care range to help my hair look and feel normal again. I've used this L'Oreal Elvive Hydra Pure Shampoo and conditioner twice and my hair already feels so much better now, it feels smooth and soft and looks hydrated and in much better condition.

Date published: 2025-03-12

Rated 4 out of 5 by clokies from Great for stretching out a days between washes I normally have to wash my hair nearly everyday, but this shampoo is great for oiler scalps. It has kept my hair hydrated without making it greasy and oily. Therefore i have been able to stretch out a few more days between washes.

Date published: 2025-03-11

Rated 5 out of 5 by Kylie from Amazing Lovely !! My hair smells and feels so good! It has a beautiful gloss shine to it even my 6 year old boy asked why it was so glossy ! Its so smooth and sleek its like a perfect hair miracle in a bottle always normally on great offers in stores aswell so you can never go wrong for the price tag !

Date published: 2025-03-11

Rated 5 out of 5 by rach541 from Moisturised but not weighed down As it comes into summer, I'm met with the hair problem I have every year. I don't like my hair touching the back of my neck when it gets hot, so I tend to always wear a hat. This makes my scalp irritated, my roots greasy and the ends snapped where I've shoved it into a messy bun. This shampoo helps by gently cleaning the hair with salicylic and hyaluronic acid, which removes all the grease build up but leaves my hair moisturised but not weighed down.

Date published: 2025-03-11

Rated 5 out of 5 by Buck12 from Hydrated and healthy looking hair From the first wash my hair felt super clean and elvive hair products always leave my hair looking hydrated and shiny. I can go several days without washing too and my hair looks in amazing condition. The new bottles are brilliant too.

Date published: 2025-03-11

Rated 4 out of 5 by AG22 from Nice Nice and smells great! All these shampoos had such nice smells, you can’t go wrong with that aha. Nice shampoo to use and easy to apply. Will need to use it longer in order to see the hydrating aspect of this shampoo

Date published: 2025-03-11

Rated 3 out of 5 by Kene from L’Oréal Paris Elvive Hydra Pure The shampoo lathered well but I expected a better outcome.

Date published: 2025-03-10

Rated 5 out of 5 by Daniduds from Favourite hair care range This is my favourite shampoo and conditioner, I struggle with dry damaged hair, due to colouring regularly. This shampoo and conditioner duo results in my hair feeling hydrated. This makes my hair much easier to style. I have also had many compliments how healthy my hair looks. Love this product.

Date published: 2025-03-10

Hydra Pure Shampoo 250ml Reviews - page 3

Rated 5 out of 5 by Shereen from Good The L’Oréal Paris Elvive Hydra Pure 72H Rehydrating shampoo has effectively helped with my oily scalp by gently cleansing it and also rehydrating my lengths of my hair. The added touches of salicylic and hyaloronic acids are greatly appreciated too.

Date published: 2025-03-09

Rated 5 out of 5 by Catlg from Great for greasy hair This range is perfect for me as I have to wash my fine hair daily otherwise I’m a big greasy mess! Loved how clean my hair felt and how soft and shiny it was. Still don’t think I could go 72 hours between washes though!

Date published: 2025-03-09

Rated 5 out of 5 by Sarahb247 from Hydra Pure Shampoo The Hydra Pure shampoo and conditioner range really helped to rehydrate my dry hair. My coloured hair is in need of rescuing as it has become quite dry and this shampoo and conditioner left it feeling soft and hydrated. Even my scalp felt fresher and more hydrated.

Date published: 2025-03-09

Rated 4 out of 5 by Adele from Bouncy and lightweight Nice texture, fragrance not noticeable which I like not over powering at all, lathered up lovely, hair felt super squeaky clean after washing used with the conditioner after wards as was concerned it was drying my hair out and would of made it knotty. But when came to blow dry wasn’t too bad. I did add extra oil to ends but my hair did feel slightly fuller so will be making a future purchase

Date published: 2025-03-08

Rated 4 out of 5 by Amber from Deep cleanse I suffer from hard water build up in my hair and found this did clear a lot of it away, so I use this as my regular shampoo now. I did find it to be a bit harsh with the first few uses as it my my scalp tingle the next day, this effect has subsided now and it keeps my hair clean for longer than my previous shampoo. It smells nice and lathers well, even in hard water.

Date published: 2025-03-07

Rated 5 out of 5 by livG from Really helpful at eliminating greasy hair This shampoo worked really well on my hair as the condition of it is quite changeable at the moment. It can get quite greasy at the roots and this worked to overcome that greasiness and make my hair healthier looking.

Date published: 2025-03-07

Rated 5 out of 5 by goldendream from Amazing Amazing shampoo,hair is so soft and smooth,the shampoo has nice scent and my hair doesnt feel so hard. Theyre dehydrated and well can't fault it. Recommend to my friends to give it a go as very happy with this shampoo.

Date published: 2025-03-07

Rated 4 out of 5 by sara387 from Lovely shampoo Lovely shampoo! Advertised as removes oil & impurities while hydrating lengths which I would agree with! Left my hair feeling clean and soft, without any weight. Felt like it had removed any product build up. Also smells amazing!

Date published: 2025-03-07

Rated 5 out of 5 by Limorg from Very nice Smells good. Would highly recommend to anyone with fine limp hair as my hair feels thicker and fuller. Really liked this pairing and will continue to use this duo as my hair obviously likes it and so do I!

Date published: 2025-03-06

Rated 5 out of 5 by malwina from Deep clean for your head This shampoo is absolutely fantastic , it cleanes your hair and scalp so well and my hair doesnt get greasy as quick as normal , although if you have coloured hair i did notice that my colour is fading quicker when i use this shampoo

Date published: 2025-03-06

Rated 5 out of 5 by vcdd from Nice Great shampoo, leaves my hair very clean without making my roots greasy at all. Smells lovely. Don't need to use very much as it leathers up quite a lot so the bottle lasts a fair while. Will continue to use

Date published: 2025-03-06

Rated 5 out of 5 by wildspirit from Great shampoo My hair is porous and can get weighed down by some shampoos but not this one. The hydra pure shampoo has a lovely fragrance and felt gentle on my hair but yet it cleaned it thoroughly without leaving any residue.

Date published: 2025-03-05

Rated 4 out of 5 by Chloe from Clear Pure Shampoo The consistency is clear and pure as it says. The shampoo left my hair feeling extremely clean that lasted for days and is hydrating with a really pleasant smell. It lathered well even in a hard water area.

Date published: 2025-03-05

Rated 3 out of 5 by Judi from Had high hopes, but not right for my hair :( I had high hopes for this Shampoo, as I'm trying to avoid to much 'build up'' on my mature hair. Firstly, on first application, it didn't lather - I think because of product in my hair. I don't like shampooing twice! M My hunch is that this would be good for perhaps long teenage hair - or similar hair - but not the right one for me.

Date published: 2025-03-05

Rated 5 out of 5 by Magda from For oily hair I have very oily roots, so using combo of shampoo and conditioner from this range really helped me with looking after my scalp.It cleans it very nicely, no irritation on the scalp ,hair is feeling vell nourished and looked after

Date published: 2025-03-05

Rated 4 out of 5 by Emma from Hair felt very cleansed On wet hair this foamed up really well. It made my hair feel very clean and worked well with the conditioner thats part of the range. It has a really neutral smell so isn’t overpowering and my hair felt soft and smooth from using them combined.

Date published: 2025-03-05

Rated 5 out of 5 by Swish from Good quality shampoo I love using this shampoo for everyday, as it makes my hair feel nice and clean without drying it out. I use hairstyling products like wax and hair spray and my hair feels well cleansed with this shampoo. Lovely smell and creamy lather.

Date published: 2025-03-05

Rated 5 out of 5 by Myburgh80 from Light but good A lovely shampoo which cleanses the hair really well. A little goes a long way and my hair definitely feels stronger and smoother and does not break that easily. I have quite oily hair but this was perfect.

Date published: 2025-03-04

Rated 5 out of 5 by CC1108 from Amazing This is a great shampoo. I can really recommend. It leaves my hair feeling amazing without heighing it down. It also smells amazing. My hair feels like I have been to the hairdresser. I would highly recommend.

Date published: 2025-03-04

Rated 5 out of 5 by IwonaH from Fab After years of coluring my hair I decided to stop but the damage had already been done. Ive have been looking for a shampoo/conditioner that would help my hair and this range certainly does the trick. My hair has been left soft, silky and has its bounce back.

Date published: 2025-03-04

Rated 5 out of 5 by Knittingnanny from Hydra Shampoo This is a great shampoo and my daughter absolutely loves it, it’s almost as if it’s made for her! Her hair is just over shoulder length and tends to get greasy at the roots. Using with the conditioner has made her hair look great and she’s really happy with the results.

Date published: 2025-03-04

Rated 5 out of 5 by Anne from Wonderful Boosts a light almost moisture fruity fragrance and it lathers well and rinses away clearly leaving hair feeling soft and hydrated and colour safe useful enrichment nourishing ends soft and supple free

Date published: 2025-03-04

Rated 5 out of 5 by Poppye from Fantastic shampoo Well this shampoo is amazing smells beautiful, gives your hair a really clean fresh feel, washes out perfectly with no residue left behind, I really was amazed that your only need a small amount lathers up brilliantly

Date published: 2025-03-04

Rated 5 out of 5 by Angie from Hair felt nice This shampoo has got a Great smell with it. It lathers really well too. It mad my hair feel nice and soft. I used the conditioner with it too. My hair felt nice and light, not like some conditioners that make your hair feel heavy

Date published: 2025-03-04

Rated 5 out of 5 by Jordieslass from Great shampoo When I use this my hair feels really clean and looks glossy and healthy. I really like using L’Oréal shampoos and conditioners and this is no exception. Even my husband pinches it too. It smells really nice and goes a long way.

Date published: 2025-03-04

Rated 5 out of 5 by Nicola from Great shampoo L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo has been a game-changer for my hair. From the first wash, my scalp felt refreshed and clean without feeling stripped or dry. It gives that deep clean feeling, removing product build-up while still leaving my hair soft and hydrated. The lightweight formula means my hair stays fresh and grease-free for longer – definitely living up to the 72-hour claim! The scent is gorgeous – fresh and not overpowering – and my hair feels smoother and healthier with every wash. Perfect if you're looking for a shampoo that balances purifying power with hydration. Would highly recommend!

Date published: 2025-03-04

Rated 5 out of 5 by Sohayalla from Great shampoo that leaves your hair feeling great Hydra pure is a great shampoo that not only leaves your fair feeling soft and nourished but it also cleans your scalp and leaves your hair looking just washed for up to 72 hours. Best used with the Hydra pure conditioner. It’s a great shampoo for the price would highly recommend

Date published: 2025-03-04

Rated 5 out of 5 by juehew from Great hair! Years of over bleaching/colouring/styling has really taken a toll on my now, dry, damaged, dull looking/feeling hair, and have tried so many different products, with none giving long lasting results.,.until now! I found that only a small amount was needed for my long, thick hair. It has a really nice, long lasting fragrance. It lathered and rinsed out really well, and was left with much softer, smoother, moisturised hair, that looks and feels great! Highly recommend.

Date published: 2025-03-03

Rated 5 out of 5 by Vickyp001 from Love It This shampoo is a detox for your hair. I was suffering from hair that was simultaneously greasy and dry, limp and lifeless within one wash it felt super clean was so much more manageable. My scalp feels clean and refreshed with no irritation and its smells really good to.

Date published: 2025-03-03

Rated 5 out of 5 by Sarah26 from Great! Love! Does exactly what it says on the tin. I’ve been double cleansing and it has helped leave a super shine and finish. The smell is absolutely delightful. I wouldn’t hesitate to recommend and would re purchase

Date published: 2025-03-02

Hydra Pure Shampoo 250ml Reviews - page 4

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