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Salima El Aliani

Salima El Aliani

We’re delighted to welcome Salima to the L’Oréal Paris team following her victory in The Brush Contest. Salima joins us as our newest Make Up Designer.

At 23-years old, Salima is a self-taught make up artist who owns a small business of oriental bridal items near Paris. Salima will start working with L’Oréal Paris immediately, attending all L’Oréal Paris international events, shoots and video tutorials. She will also serve as the ambassador of The Brush Contest.

Salima is passionate about spreading happiness through her talent:

Her spontaneity and natural talent will be a valued addition as she works alongside the L’Oréal Paris’ Make Up Designer dream team.


In January 2015, L’Oréal Paris launched its first ever international Make Up Designer competition, The Brush Contest. Thousands entered from the all over the globe, battling to win the ultimate reward: a one-year contract with L’Oréal Paris worth 100,000€.

The finale was held at the 2015 Cannes Film Festival where a three-day intense program for the finalists ensued. 11 contestants competed in make up challenges until just 5 remained. Eva Longoria hosted the grand finale event and our expert jury of world renowned professionals were tasked with crowing a winner. 

Each finalist was paired with one of our stunning Ambassadors and international supermodels, Soo Joo Park, Lara Stone, Doutzen Kroes and Barbara Palvin, tasked with creating an inspirational Colour Obsession make up look. After the 45-minute challenge, it was time for the jury to deliberate on the contestants’ technical and creative skills.

Eva Longoria had the weighty task to announce the long awaited winner and proclaimed the new Make Up Designer to be Salima El Aliani from France.

I remember one particular episode when I was young. A bride was getting ready on her wedding day and she cried because she did not like her make up. It really made me want to share my passion and make people that I would work on happy

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