Regular maintenance and TLC is the key to keeping the brassiness at bay, as well as a few key products that’ll stave off the unwanted warm tinge. The L’Oréal Elvive Colour Protect Anti-Brassiness Shampoo
, matched with the Anti-Brassiness Purple Mask
is the ultimate shower artillery to keep hair bright and revitalised.
The colour correcting purple formula works by neutralising any underlying yellow tones - begin by massaging the shampoo into wet hair and leaving to work its magic for 2-3 minutes, follow up with our purple conditioner, again leaving the product on for 2-3 minutes before rinsing out.
Show your locks some serious TLC, by following up once a week with the L’Oréal Elvive Colour Protect Anti-Brassiness Purple Mask
- post shampoo, apply a thick layer onto damp hair and leave on for 5 minutes before rinsing well. Formulated with an ultra rich luxurious texture that allows for deeper nourishment and effective colour neutralisation, your tresses will feel super soft, bright and hydrated.
Now we’ve got you covered on the products, here’s a few of our favourite tips to help keep your hair beautifully blonde and avoid the dreaded colour fade: