How to reduce and correct brassy tones at home

As far as hair colour woes go, brassiness ranks fairly high on the list of unwanted side effects of colouring your hair. A little trip down memory lane back to art class at primary school is crucial to the colour theory of brassiness - you’ll remember that yellow and purple are opposites on the colour wheel, therefore purple is used to remove warm and brassy tones.
Regular maintenance and TLC is the key to keeping the brassiness at bay, as well as a few key products that’ll stave off the unwanted warm tinge. The L’Oréal Elvive Colour Protect Anti-Brassiness Shampoo and Conditioner, matched with the Anti-Brassiness Purple Mask is the ultimate shower artillery to keep hair bright and revitalised. 

The colour correcting purple formula works by neutralising any underlying yellow tones - begin by massaging the shampoo into wet hair and leaving to work its magic for 2-3 minutes, follow up with our purple conditioner, again leaving the product on for 2-3 minutes before rinsing out. 

Show your locks some serious TLC, by following up once a week with the L’Oréal Elvive Colour Protect Anti-Brassiness Purple Mask - post shampoo, apply a thick layer onto damp hair and leave on for 5 minutes before rinsing well. Formulated with an ultra rich luxurious texture that allows for deeper nourishment and effective colour neutralisation, your tresses will feel super soft, bright and hydrated. 

Now we’ve got you covered on the products, here’s a few of our favourite tips to help keep your hair beautifully blonde and avoid the dreaded colour fade:
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Avoid direct sunlight

We’ve all been there, the old dousing your hair in lemon juice trick to naturally lighten your locks in the sun, but it goes without saying that direct exposure to sunlight not only dries hair out drastically, it also speeds up the oxidation process. When coloured hair is exposed to UV rays, the natural warmth in your tresses is revealed, causing brassiness in abundance. We’re not saying don’t go out in the sun, but like you wear SPF to protect your skin, it’s important to do the same for your hair - apply our L’Oréal Elvive Extraordinary Hair Oil for coloured hair to protect and illuminate your locks.  It is also enriched with 6 flower extracts and UV filters.
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Wash hair with cold water

Arguably not the easiest one to do, especially when it’s Winter but this one’s a game changer in terms of colour maintenance - washing with cold water closes the cuticle cells therefore allowing colour to fade slower - it also has the added benefit of locking in moisture, keeping hair glossy and nourished. 
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Limit your use of heated tongs

Whilst we all want that fresh out the salon blow-dry, excessive heat is one of the prime suspects for causing brassiness in coloured hair. Try to limit your use of curlers, straighteners, hairdryers, etc, and when you do use them, apply a heat protection spray beforehand. 
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" } { "@context": "", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Virtual Try On", "image":{ "@type":"ImageObject", "url":"", "height":1358, "width":3508 }, "datePublished": "2023-04-08T11:18:02+00:00", "dateModified": "2023-05-19T15:13:04+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"<p>Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment.</p> <p>Simply <strong>TAP &amp; TRY</strong> to see your new look live, or upload a selfie. </p> <p><strong>STEP BY STEP:</strong></p> <p>1. Select one of the products you would like to virtually try on<br />2. Click Tap&amp; Try and see your new look live or upload a selfie<br />3. Flick through the shades to find the product that best suits you</p> <p>Illustrative purposes only, individual results may vary. <a href="/terms-of-use">For more information click here.</a></p>" } } ] } }
{ "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "How to reduce and correct brassy tones at home" } } ] }