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Préférence Infinia - 74 Mango

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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92 Reviews

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YOUR REVIEWS

4 stars

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3 stars
Kiki Kandy
5 stars
06-04-2017

So I've spent years trying to find the best ginger hair dye, and my search is over! This is the perfect colour for me. I'm have natural light ash blonde hair and I had bits of purple and green in my hair, this dye covered it all completely and the colour was even all over. It's a lovely deep orange with copper tones, it looks natural and you can see all different tones when the light catches it. And it leaves your hair so soft.
The dye has a bit of a strong smell, but it's not unbearable and the conditioner smell so nice! And I love that it comes with a colour extender, I haven't used it yet as I've only just dyed my hair, but I've heard good things.
For such a small bottle there's quite a lot in there, I would say if you have thick hair or hair longer than shoulder length you'll need two bottles.
All in all this dye is amazing!! This is now my go to colour <3

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

ffionaxxx
1 stars
17-09-2016

i have used loreal for a long time now but this new dye with colour extender seems to have changed the product. after applying dye and rinsing out my hair felt matted and stripped of all oils etc. the conditioner made a differnce but my hair now feels like straw and has no shine. i will not be using this product again. i have also been disappointed with the root touch up. loreal what ever your doing please go back to the old dye it was lovely and worked well............all you have done now is ruin the product!

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