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Préférence Infinia - 74 Mango

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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95 Reviews

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YOUR REVIEWS

4 stars

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3 stars
Jam75
3 stars
06-12-2017

I used this colour over previously dyed dark blonde/copper hair with a scattering of greys.
I was expecting an intense colour and that was exactly what I got! It really went to town on my greys and to start with the dye coloured my greys and the top section of my hair (where my hair is a bit more porous than the rest) a very bright and startling luminous orange colour which looked rather odd to say the least (think 1980s Toyah and you have it right)
I applied the dye in sections starting from the bottom of my hair but the result was still very patchy to start with and the top section of my hair was noticeably darker with a more intense colour than the rest of my hair which had just dyed to a light auburn so it did not look great!
Two weeks after dying (and washing my hair every other day to remove the intense orange top layer) and the colour has lightened to a nice natural looking bright auburn which no longer looks patchy. My hair looks very shiny too.
I did find it hard to apply this hair dye as well because compared to other hair dyes it is super runny so is messy to apply.
I must say I love it now its settled down and looks more natural but to begin with I found it looked a bit of a mess so I don't think I'll use it again when its time to do a root touch up. (Also I would be worried that the roots would end up orange)

Stunningredhead
5 stars
05-09-2017

I fancied a change from my intense red shade. The colour is really vibrant and healthy looking. My friends have made several comments on how nice and natural looking it is. I'm normally a natural dark red/auburn so fancied being a real coppertop and I've no regrets. Also it washes off skin easily than other dyes and smells not too bad. Not sure if anyone reading this does get hair dye on towels, but I do and it washes out completely. The conditioner included does you for 6 weeks of washing. The amount however is based on washing your hair once a week. Hair feels nice and soft and shiny. Not dry at all ( I dye my hair every 6 weeks ). If you fancy being a coppertop just go for it You won't be disappointed...

Kiki Kandy
5 stars
06-04-2017

So I've spent years trying to find the best ginger hair dye, and my search is over! This is the perfect colour for me. I'm have natural light ash blonde hair and I had bits of purple and green in my hair, this dye covered it all completely and the colour was even all over. It's a lovely deep orange with copper tones, it looks natural and you can see all different tones when the light catches it. And it leaves your hair so soft.
The dye has a bit of a strong smell, but it's not unbearable and the conditioner smell so nice! And I love that it comes with a colour extender, I haven't used it yet as I've only just dyed my hair, but I've heard good things.
For such a small bottle there's quite a lot in there, I would say if you have thick hair or hair longer than shoulder length you'll need two bottles.
All in all this dye is amazing!! This is now my go to colour <3

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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