Préférence 9L Extreme Platinum Blonde Permanent Hair Dye

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

Product details

For the first time from L’Oréal Paris discover Preference 9 Level Lift. Our new innovative lightening technology delivers the ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair*.

Formulated with innovative lightening technology and enriched with purple dyes to prevent a brassy effect, get a sophisticated and pure platinum blonde in just one step. 
Apply the reinforcing purple conditioner to intensely nourish your hair and get up to 5x stronger hair* (instrumental test)
*For best results, use on blonde to dark brown hair.
Not recommended on predominantly grey or heavily highlighted hair.
Ultra-Platinum Bleach is a permanent hair colour.
Development time from 30-45 minutes.
Be colour safe and always do your 48-hour patch test.

Shade 9L Extreme Platinum
Extreme lightening with brass-defy care.

Pure and Brilliant Platinum
Experience up to 9-level lightening power, with Preference's most advanced technology of extreme lightening performance.

Brass-Defy Conditioner
The Brass-Defy Conditioner provides cool tones to help prevent brassiness, while leaving hair soft to the touch. Use it week after week, to preserve the purity and luminosity of your platinum.

Please follow the instruction leaflet
1113401 - Lightening Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, EDTA. (F.I.L. C54017/4) 1190317 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1) 1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199395/2) 1215605 - Brass-Defy Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Trideceth-6, Chlorhexidine Digluconate, Fumaric Acid, Isopropyl Alcohol, Citric Acid, Cetrimonium Chloride, Parfum / Fragrance. (F.I.L. C217502/1)
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9L Extreme Platinum Blonde
9L Extreme Platinum Blonde Permanent Hair Dye