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Préférence 9L Extreme Platinum Blonde Permanent Hair Dye
Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.
For the first time from L’Oréal Paris discover Preference 9 Level Lift. Our new innovative lightening technology delivers the ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair*.
Formulated with innovative lightening technology and enriched with purple dyes to prevent a brassy effect, get a sophisticated and pure platinum blonde in just one step.
Apply the reinforcing purple conditioner to intensely nourish your hair and get up to 5x stronger hair* (instrumental test)
*For best results, use on blonde to dark brown hair.
Not recommended on predominantly grey or heavily highlighted hair.
Ultra-Platinum Bleach is a permanent hair colour.
Development time from 30-45 minutes.
Be colour safe and always do your 48-hour patch test.
Shade 9L Extreme Platinum
Extreme lightening with brass-defy care.
Pure and Brilliant Platinum
Experience up to 9-level lightening power, with Preference's most advanced technology of extreme lightening performance.
The Brass-Defy Conditioner provides cool tones to help prevent brassiness, while leaving hair soft to the touch. Use it week after week, to preserve the purity and luminosity of your platinum.