Préférence 9.1 Light Ash Blonde Permanent Hair Dye

9 1 Viking Light Ash Blonde
  • Cool Blonde Common Image 1
  • 9 1 Viking Light Ash Blonde 2
  • Cool Blonde Common Image 2
  • 9 1 Viking Light Ash Blonde 3
  • Cool Blonde Common Image 3
  • Cool Blonde Common Image 4
Product details
Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

What is Préférence Permanent Hair Dye

Are you looking for long-lasting beautiful permanent hair colour?

Try L'Oréal Paris Préférence, our most premium colouration experience, recommended by 9/10 women.

The non-drip formula gently coats the hair fibre, for up to 9 weeks of long lasting hair colour and intense shine.

Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage, and nourished hair.

Get more from your permanent hair dye, no appointment needed:

  1. Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.
  2. Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.
  3. Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.

Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Préférence has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Préférence 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

Shade 5.0 was inspired by the picturesque Belgian city of Bruges. This classic brown permanent hair dye will illuminate your hair like the morning light on the old town's canals and is suited to every skin tone.

Key Benefits Of Préférence Permanent Hair Dye

  • Rich Luminous Fade-Defying Permanent Hair Colour.
  • Up to 9 Weeks of Colour Longevity and Intense Shine.
  • Up to 100% Grey Coverage Hair Dye.
  • Up to 90% Less Breakage.
  • Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.
  • Suitable for All Hair Types & Textures.
Usage

How to Apply Permanent Hair Dye

It’s simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps:

  1. Use gloves and pour colouring into the developer bottle and shake to mix.
  2. Apply colour and leave on for the recommended time.
  3. Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.

For a more detailed guide on how to apply hair dye, follow these instructions:

1.PREPARATION
POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING.

2.APPLICATION
BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT.

OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS.

  1. APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR.
  2. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.

OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.

  1. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES.
  2. APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES.

NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.

3.RINSE AND NOURISH

       3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR.

       4. APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK.

For more information, please visit our becoloursafe website.

Ingredients
Préférence Permanent Hair Dye Ingredients

1285105 T – COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • HYDROXYBENZOMORPHOLINE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • 6-HYDROXYINDOLE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • T E T R A SODI U M G LUTAMAT E D I ACE TAT E • OCTADECY L DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70036959/1).

1190015– DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1217043 A– SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/16).

*Disclaimer: Please see back of pack for the latest ingredients list

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
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Safety Information

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS

Read and follow instructions.

This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.

Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past

IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.

Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.

FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.
9.1 Oslo Viking Light Ash Blonde
Préférence
9.1 Light Ash Blonde Permanent Hair Dye