Préférence Ultra Platinum Bleach 9 Level Lift with Protective Bonding Complex

NEW Preference Ultra Platinum Bleach by L'Oréal Paris now with a protective bonding complex to protect your hair whilst lightening up to 9 Levels. Go extreme with your hair protection for 80% less breakage* thanks to our innovative bonding technology and anti brass care. The bonding complex is a perfect mix of lightening and bonding ages for maximum lift and proven hair protection. Combined with our anti brass care to deeply nourish hair, reduce breakage & neutralise brassy tones.

*Instrumental test

• STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
• STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Pour lightening powder into developer cream. Close with the applicator cap and shake to combine mixture. Remove cap and add the lightening cream to the mix. Replace the cap and shake again. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
• STEP 3 – APPLY COLOUR: Refer to instructions for application based on desired result. Use care routine as instructed for best results.

IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW -
• DO NOT USE IF:
• You are sensitive to persulfates or have previously experienced a reaction to a bleaching product.
• You have previously experienced any reaction after colouring your hair.
• You have a sensitive, irritated or damaged scalp.

For more information, please visit our becoloursafe website.