Always in Style Legendary Elnett
Since 1960, Elnett has been helping to create hair styles for women, whether it is an everyday look or red carpet glamour.
1960 Elnett, a star is born
Elnett Hairspray - from "elle"(she) and "nette"(neat) – is not only a complete departure from the established tradition of hair styling products, but is above all a new and extraordinary way to fix hairstyles. Thanks to its groundbreaking formula, unrivalled, Elnett has become a mythical product still number one in the world.
1962 Elnett launches its brushed gold packaging
In 1962 Elnett launches its brushed gold packaging in order to differentiate itself from the competition and seduce a newly emancipated women. Fashion is bolder, women more liberated and hair styling methods are undergoing radical changes. It's goodbye to stiff hair and hello to bold, supple and voluminous hair.
1969 Elnett micro-diffusion press advertisement
By equipping Elnett hairspray with micro-diffusion technology, L'Oréal Paris goes all out for avant-garde innovation. Still used today, this procedure ensures a finer, more even spray. This revolutionary applicator is what made Elnett so famous and loved by every woman.
1985 Elnett and the iconic '80's hairstyles
Elaborated looks, new wave music… the 80s see the arrival of highly structured cuts and other new styles. From asymmetrical styles to blow-dried "big hair" to perms, women change their appearance often, at will and whenever they like—just like Madonna, the era's genius of self-reinvention. The rush toward complex hair styles inspires L'Oréal Paris to create Elnett Extreme Hold in 1988.
1997 Elnett hits the red carpet and becomes every star's must-have
In 1997, L'Oréal Paris becomes the Official Make Up Artist of the International Cannes Film Festival. It has had the privilege of doing the hair and make up of beautiful and iconic actresses from all around the world. Elnett helps celebrate the art on the most prestigious red carpet by bringing its new improved formulas every year.
2008 Elnett goes a step further
Women all around the world are constantly changing hair styles and testing new looks so Elnett goes a step further and starts launching new ranges of hairspray especially for volume, sleekness and shine to achieve dramatic new looks.
2012 Stéphan Lancien joins the L'Oréal Paris team and offers his talent to the brand
Stéphane Lancien came to Paris to start his career after attending both the School of Fine Arts in Quimper and hairdressing school. He began in the salons of Jean-Marc Maniatis, who quickly recognised his talent and introduced him to the world of studio hairdressing. Over the past 19 years, Stéphane's reputation as a studio hairdresser has grown throughout Europe and around the world. The same year Elnett, constantly reinventing itself, expands its range and launches Elnett Heatspray a new revolutionary formula for either sleeker or more voluminous hair.
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