L’Oréal Paris was the brainchild of researcher Eugène Schueller, whose singular obsession for scientific progress, would lead beauty then and now. 110 years of pioneering scientific research later, L’Oréal Paris proudly presents a range of highly advanced beauty products that are safe to use with clinically-proven efficacy. Our collection of ingredients required years to create, formulate and perfect: repairing Ceramide R for Elvive Total Repair haircare, Mexoryl SX our own stable and eco-conceived UV filtration system, and Pro-Xylane —a sustainable green chemistry anti-aging sugar innovation, inside our iconic Revitalift Laser skincare.
The quest for responsible innovation is part of our DNA, and L’Oréal Paris goes further with its CSR (Corporate Social Responsibility) policy. Since 1989 - 14 years before it became a legal requirement in the industry - we stopped animal-testing for any of our ingredients, turning to the Episkin innovation to ensure product safety. This reconstructed skin model, the result of more than 30 years of L’Oréal scientific research and expertise in tissue engineering, is a valuable tool for understanding the innermost mechanisms of the skin’s biology without a single living creature needing to be harmed.
So what does the future hold? We continue to innovate responsibly, currently aiming to replace all of our shampoo bottles to recycled and recyclable plastic by the end of year.