As Official Partner of the Paris Fashion Week, L'Oréal Paris, with Le Défilé, continues its mission to bring the best of beauty to each and everywoman in the world. Gathering the brand's global ambassadors, fashion designers and beauty experts, the show celebrates the transformative power of beauty while reaffirming L'Oréal Paris' longstanding commitment to empowering women. Open to all and livestreamed worldwide on Instagram, TikTok and L'Oréal Paris digital platforms, the event extends the excitement of Paris Fashion Week far beyond the front row, making one of the industry's most anticipated moments open to the public.
For the ninth time since 2017, Le Défilé L’Oréal Paris will celebrate sisterhood, as well as the synergy between state-of-the-art beauty expertise and fashion. Global make-up artist, Harold James, and his team of artists, along with hair expert Stéphane Lancien and his team, will create iconic looks with their creative expertise to craft the season’s beauty and hair inspiration.
The brand’s diverse and inclusive line-up of global ambassadors walking in the show will include Simone Ashley, Marie Bochet, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Ariana Greenblatt, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell and Aishwarya Rai. For the first time this year, Kristen Bell, newly appointed L’Oréal Paris ambassador, will join the crew on the catwalk. They will be joined by other inspiring women, ambassadors from different countries and top talents, to carry, all together, a strong message of empowered beauty and sisterhood.
If Paris is the centerstage for this statement of women’s empowerment and self-worth, watch parties will be held in several big international cities to really fulfill the brand’s mission of democratizing the very best of beauty and bring it to its consumers all over the world.
