Préférence Hair Dye & Colour

Get a colour that’s undeniably vibrant with our collection of L’Oréal Paris Préférence hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw-dropping colour that holds. Unleash your hair’s natural intensity with the experts at L’Oréal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Préférence Infinia range.

Need to Find Your Colour?

Whether you’re looking to lighten your hair, cover greys or experiment with a dramatic new look – try our virtual hair colour finder tool and discover the perfect formula and shade to reach your hair colour goals.