About Us

L’Oréal Paris is the world’s leading cosmetics brand, making the best of luxury beauty available and accessible to everyone. From makeup and skincare to hair care and hair colour, our pioneering spirit leads our scientific excellence and restless innovation. We have been committed to safety, efficacy and quality for more than 110 years. As a brand which has always championed and celebrated women’s empowerment, L’Oréal Paris challenges stereotypes with a modern vision of femininity. Indeed, we support all women on their journey to fulfil themselves according to their own rules and desires.

You ask. We answer.

DOES L’ORÉAL TEST ON ANIMALS?
L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. The rare exception allowed is if regulatory authorities demand it for safety or regulatory purposes.

IS YOUR PACKAGING RECYCLABLE?
L'Oréal Paris tries to simplify the packaging of our cosmetics and toiletry products, whilst placing the safety of our consumers above all other concerns. Product packaging has an important function in protecting the product. Our products are destined to come into contact with the outer parts of the body, their packaging must give them protection and innocuousness on a micro-biological and allergic level. Because eliminating PVC was problematic, in recent years we have taken initiatives such as replacing it with other materials that conserve our formulas in satisfactory conditions. Collectively, initiatives such as these reduce our products' impact on the environment. It is important to remember our concern for customers' safety. Our products are ultimately used in bathrooms and sometimes on children. If a glass product were to fall or break, it could cause injury; plastic packaging does not present this type of risk. Additionally, plastic packaging can be incinerated. With filters in place to treat emissions, the incineration of plastic packaging does not pose an atmospheric problem. It is also worth noting that transporting plastic packaging is both more economically and environmentally efficient than transporting glass; there is less impact on the environment due to a lighter transport requirement, resulting in lower energy use.

HOW CAN I OBTAIN A LIST OF INGREDIENTS FOR A PRODUCT?
The European Community has required the cosmetics industry to write all ingredients on each product for greater transparency. The International Nomenclature of Cosmetic Ingredients (INCI) aims to harmonise labelling on a European level. Ingredients are listed on product packaging by their INCI name so they appear standardised across European countries. If you want any extra information, please contact a Consumer Advisor for L'Oréal Paris Cosmetics on UK: 0800 0304 033 or EIRE: 1800 818 673.

DO YOU USE AIRBRUSHED OR RE-TOUCHED IMAGES?
Honest and transparent advertising is important to us. We have a strict code of ethics and seek to ensure our advertised visuals do not mislead or exaggerate the effect the product can achieve, and that they’re in line with UK/Ireland advertising codes.

Our Ingredients

Find out more about what ingredients we use.

VIEW INGREDIENTS

More FAQ's

HOW LONG SHOULD I KEEP MY MAKE UP PRODUCTS?
L’Oréal performs extensive safety evaluations on all its products to ensure that our commitment to product safety is upheld at every stage in the product’s life.

In accordance with the European Cosmetics Directive, a date of minimum durability is only required for products whose shelf-life period is 30 months or less. All L’Oréal cosmetic products have been tested and shown to be stable for more than 30 months (2 ½ yrs) and therefore do not specify a date of durability. In the rare cases where a product’s shelf-life is less than 30 months, L’Oréal provides a date of durability on the packaging.

For products which do not have a date of durability, in accordance with cosmetics regulation, L'Oréal specifies a "period after opening” (PAO) which is represented by a logo of an open jar with a number followed by the letter M (which represents the number of months). Once the PAO has elapsed, it is recommended to discontinue the use of any remaining product.

ARE ALLERGIC REACTIONS TO HAIR COLOUR PRODUCTS PREVENTABLE AND IF SO HOW CAN THEY BE AVOIDED?
Skin allergies to hair colourants can be avoided. Potential reactions can be detected by carrying out the skin allergy test as directed, 48 hours before you wish to use the product. This test is proven to be 100% predictive (Krasteva et al., European Journal of Dermatology, 2002 & 2005). That is why we clearly display important safety instructions on all of our products: 
IMPORTANT : HAIR COLOURANTS CAN CAUSE AN ALLERGIC REACTION, WHICH IN CERTAIN RARE CASES MAY BE SEVERE. A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH TIME YOU WISH TO USE THIS PRODUCT. 

DO NOT USE : 
If you have already had a reaction to a hair colourant. 
If you have an itchy or damaged scalp. 
BLACK HENNA TATTOO: if you have ever had a black henna tattoo, even a long time ago, you are very likely to have become allergic without realising it. Take no risk. Never use this product unless you have done the skin allergy test 48 hours before use. 

BUY THE PRODUCT IN ADVANCE TO ALLOW FOR THE 48 HOURS SKIN ALLERGY TEST.

DO YOU USE PLASTIC MICROBEADS IN YOUR PRODUCTS?
L’Oréal takes the matter of its environmental impact very seriously and is committed to ensuring that all of its products have the best-in class environmental profile. Since 1995, we’ve had a research laboratory dedicated to assessing the impact of our formulae on aquatic eco-systems.

L’Oréal has decided to address the concerns of plastic microbeads and has publicly committed to phasing out all polyethylene microbeads from its scrubs by 2017.

The phasing out of an ingredient is a complex process. It requires the analysis & identification of viable alternative(s) that can meet many criteria (including human & environmental safety, efficacy, sustainable sourcing of the raw material and overall costs). The Group is looking for natural alternatives (for e.g mineral particles, fruit seeds) that can provide for the same efficacy and safety as before.

You may also be interested in our overall environmental profile and commitments. By 2020, we have committed to reducing our environmental footprint by 60% from a 2005 baseline. We will reduce our CO2 emissions in absolute terms by 60%, as well as our water consumption per finished product unit, and waste per finished product unit by 60% from a 2005 baseline. We will mobilise our teams every day to improve the environmental impact of our plants and distribution centres. We have also committed to sending zero waste to landfill, and to reduce the CO2 emissions of our transportation by 20% per finished product unit from a 2011 baseline.

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