How To Apply Face Serum For Maximum Effect
It’s one of the most important skincare products, but what is serum – and how is it best applied?
If you’ve ever asked yourself any of these questions, you’re not alone! Ultimately, serum is a product that is generally water-based and when applied to the skin can penetrate deeply and target skincare concerns like wrinkles. It will often contain moisturising ingredients like hyaluronic acid.
Serums have a number of benefits. As they’re so light, they don’t feel too heavy on your skin and absorb fast, while they soothe sensitive skin too, so they’re often a good choice for people with oily or blemish-prone skin. They nourish skin while preventing dryness and offer a glowing finish, while improving the appearance of fine lines and wrinkles – these small bottles can be pretty powerful!
But how do you apply serum on your face, and around the eye area in particular? Let’s take a look.