VISIBLY PLUMPED, BOUNCY HAIR**
Before
After
L'Oréal Paris Kendall Jenner: "What if your best hair day was every day?" Elvive Hydra Hyaluronic with Hyaluronic Acid. Hair feels hydrated. Up to 72 hours. You're worth it. Hydra Hyaluronic is now refillable. Use 60% less plastic with Elvive refills.
-
Introduction featuring the L'Oréal Paris logo over the Seine river in Paris.
00:00 - 00:01
-
Kendall Jenner asks: "What if your best hair day was every day?"
00:01 - 00:02
-
Presentation of the Elvive Hydra Hyaluronic range, highlighting the inclusion of Hyaluronic Acid.
00:02 - 00:04
-
Visual "Before and After" comparison showing hair feeling hydrated and bouncy.
00:04 - 00:06
-
Kendall Jenner confirms hydrated hair for up to 72 hours and concludes with the iconic "You're worth it" tagline.
00:06 - 00:08
-
Introduction of the new refillable pouch, emphasizing that it uses 60% less plastic compared to standard bottles.
00:08 - 00:15
*©2023 NielsenIQ data. To verify: https://www.loreal-paris.co.uk/elviveno1
**Consumer Test, 101 Participants’
*** *Consumer test, 112 participants
**Consumer Test, 101 Participants’
*** *Consumer test, 112 participants