Discover your Colour
Change the way you see hair colour.
Your hair colour defines how you look and can even influence how you feel. Brought to you by the inventors of modern hair dye*, giving you access to expert advice on home colouring every step of the way. Whether you’re a first-time colourer or a seasoned pro, you can find the perfect shade to match your unique style.
Virtual Try On - Virtually try on multiple shades across our hair colour range to pick a shade that suits you best.
Try your colour - Use our tool and we’ll match your complexion and eye colour to one of the four seasons and give you a range of hair dye shades that suit you. Find out if you are spring, summer, autumn or winter.
Match your colour - Switching from another brand? Find your perfect L'Oréal Paris shade.