Discover your Hair Colour

Your hair colour defines how you look and can even influence how you feel. Brought to you by the inventors of modern hair dye, giving you access to expert advice on home hair colouring every step of the way. Whether you’re a first-time colourer or a seasoned pro, you can find the best hair shade to match your unique style.

Virtual Try On - Virtually try on multiple shades across our hair colour range to pick a shade that suits you best.

Find your colour - Whether you’re looking to lighten your hair, cover greys or experiment with a dramatic new look – try our virtual hair colour finder tool and discover the perfect formula and shade to reach your hair colour goals. 

How to dye your hair- With over 100 years of experience, we at L’Oréal Paris are here to give you all the pro hair dyeing tips and tricks you need to achieve your perfect hair colour result at home.

Colorista Permanent Gels

Whoever you are and whoever you want to be, go big and go bold – our renowned Colorista hair dye range is the perfect way to make your mark.


High intensity shimmering colour that's long lasting with NEW Colorista Permanent Gels.

EXPLORE THE RANGE
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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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