Enhancing Silver Treatment Cool silver

Name: Cool silver
Brand: enhancing silver treatment
SKU: 3600524194673

Pure White is rated 3.3 out of 5 by 35.

cool-silver-pure-white - Pure White

cool-silver-absolute-silver - Absolute Silver

Product details

It’s time to let your silver shine! Embrace your greys with NEW Cool Silver from L’Oréal Paris, our first treatment for naturally grey hair. L’Oréal Paris Cool Silver is powered with Ceramides and Silver Hues, and in just one step, delivers up to 15 days of vibrant greys* and visibly healthier hair. Available in 3 shades, this quick treatment takes just 10minutes and leaves light or dark grey hair up to 3xsofter** and 2x stronger***, visibly reducing breakage and brassy hair.

^{*Instrumental test after 7 washes.}
^{** Instrumental Test.}
^{*** High-repetition instrumental brushing test.}

Ingredients

1263251 D - COLOURANT CREAM: AQUA / WATER• CETEARYL ALCOHOL • COCAMIDOPROPYL BETAINE• BEHENTRIMONIUM CHLORIDE • PROPYLENEGLYCOL • AMODIMETHICONE • SCLEROTIUM GUM• H C BLUE NO. 2 • C I 60730 / ACID VI O LET 4 3 •COCOS NUCIFERA OIL / COCONUT OIL • SODIUMCHLORIDE • PHENOXYETHANOL • ETHANOLAMINE• TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE• 2-NITRO-5-GLYCERYL METHYLANILINE • ISOPROPYLALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL• CITRIC ACID • CETRIMONIUM CHLORIDE • COUMARIN • PARFUM/FRAGRANCE (F.I.L. Z70051948/1).

Instructions of Use

Safety Information

FOR ALL HAIR TYPES & TEXTURES

All Hair textures

Caring formula for radiant grey

Cool Silver is enriched with purple dyes for a silver touch and for a grey full of reflects without yellow tones. Infused with ceramide,  it strengthens hair, leaving it visibly healthier, softer and 2 times stronger* with radiant shine. *Instrumental Test
Discover your perfect shade of silver

Choose from three complementary shades  to perfect your unique silver: Pure White, Pearly White and Absolute Silver.
Get beautiful luminous silver

Enjoy stunning silver shine in just 10 minutes***! New Cool Silver Hair treatment removes yellow tones for up to 15 days* of beautiful silver with easy one step application. Let your silver shine!   *Instrumental Test ***Posing time between 10-15 minutes

BEFORE & AFTER

BEFORE

AFTER

Featured Products

Who is Cool Silver for?

Cool Silver is designed for women over 45 who have embraced their natural grey hair, with over 50% grey, and seek a solution to enhance and beautify it without the need for coloring.

Why does grey hair often develop a yellowish tone?

Grey hair can develop a yellowish tone due to UV exposure. Without melanin—nature’s UV filter—hair is more vulnerable to sun damage, which can cause protein breakdown, leading to that unwanted yellow hue.

How does Cool Silver work to solve this?

Cool Silver is a unique color-enhancing treatment specifically designed for grey hair, offering more than just color correction.

How does the solution neutralize the yellow tones?

Using cool direct dyes, Cool Silver neutralizes yellow tones by depositing color on the surface of the hair fiber. With no penetration into the hair shaft, this technique preserves the hair’s integrity, keeping it strong and protected from damage.

How does Cool Silver enhance natural beauty?

The formula includes silver pigments and caring agents that deliver luminous shine, reviving and enriching the natural radiance of grey hair.

What are the benefits for hair health and appearance?

With caring polymers and ceramides, Cool Silver seals the cuticle, forming a barrier against environmental damage. It deeply hydrates and strengthens the hair fiber, reducing breakage and split ends for a smooth, healthy, and vibrant look.

How to apply and use Cool Silver?

Frequency: Apply every two weeks for optimal results. For a more intense silver tone, use weekly.
Duration: Leave in for 10–15 minutes, adjusting for desired intensity.
Longevity: Results last up to 7–8 washes (about 15 days).
Shelf Life: Use within 12 months after opening.

What results can I expect with Cool Silver?

Alongside color enhancement, Cool Silver offers impressive care benefits:

Anti-yellow effect lasting up to 15 days
Softness and Smoothness: 69% improvement
Reduced Split Ends: 44% reduction
Hydration: Up to 72 hours of hydration with an 83% increase in moisture
Damage Reduction: 37% less damage
Strength: 55% less breakage, making hair twice as strong

_{*Above numerical claims, based on instrumental tests}

Rated 2 out of 5 by Seon from Disappointing Bought this last week, have used twice. The first time I left it on for ten minutes, my hair was darker with a distinctive purple tingle, not white, not silver, I'd started off with silver hair and wanted a brighter look. I have used again this morning and left it on for six minutes, not quite as dark this time but, if anything, more of a purple tint. It's very disappointing, I have given two stars as my hair is slightly softer. I have to say that L'Oréal purple hair mask gives a similar effect at a fraction of the price.

Date published: 2026-03-06

Rated 1 out of 5 by Dilly7831 from Poor Used I have natural silver hair it made it dark. Overpriced and didn’t do what is says.

Date published: 2025-12-05

Rated 4 out of 5 by Sharon from Enhancing silver treatment This was easy to use due to the large size tube. It applied to my hair evenly and after applying my hair was visibly brighter and appeared more nourished and smoother. It there was enough product for more than one application which was also an added bonus.

Date published: 2025-11-04

Rated 5 out of 5 by Serena E from Subtle Silver star product. Perfect for subtle enhancement of my hair. Left my hair feeling smooth and less prone to breakage and tangling. The Pure White left my pale hair looking fabulous - shinier and healthier without being obvious.

Date published: 2025-11-03

Rated 4 out of 5 by Sorceress73 from Does what it says but on second time of trying. This product went on nice and easily, I originally left it for the shorter amount of time to start and it made a small difference but not loads. So I retried for 5 minutes and it certainly did give me a cool silver colour, it also left me with a little purple tinge but this washed out with my next wash. My hair felt soft and in a nice condition.

Date published: 2025-11-03

Rated 3 out of 5 by hopwal from Highlights, lowlights and purple bits! I was really looking forward to trying the L’Oréal Paris Cool silver, silver enhancing treatment because I am fed up of the faff of completely dying my hair. I went for the pure white option because I am a mixture of grey and blonde. I was pleasantly surprised at how it could target the grey and take away any yellow that gives me the 'salt and pepper' appearance. I ended up with a mixture of silvery white hair with the blonde parts appearing to be less yellow. Sadly, I have also ended up with some areas around my hairline at the front that are a lilac/purple colour which isn't ideal for work. As my hair felt soft and silky I have used it twice since but not for as long and the purple has disappeared.

Date published: 2025-10-30

Rated 5 out of 5 by Dawn from Great product for my hair and lovely results This is a brilliant product. I have blonde higlighted hair with grey showing through. This treatment not only makes my greys look better it also takes away the brassy colour from my highlighted hair. I will definitely be buying this in the future. I would say though, I left it on for 6 minutes and some of my grey hair had a purple tinge so I only leave it for 5 minutes now.

Date published: 2025-10-26

Rated 5 out of 5 by Libra from Oh La la Tried so many brands,all leaving it purple looking,and not natural,but with this treatment,what a difference,hair looks natural,but just gives it a enriched color of my hair,and leaves it super glossy and healthy,and just delighted with your color,and so many compliments.

Date published: 2025-10-26

cool-silver-pure-white Reviews - page 2

Rated 5 out of 5 by JMMMW from Fantastic Silver Treatment I used the L'Oreal Cool Silver Enhancing Treatment for the first time today and I must say I am impressed. My hair is naturally auburn, but over the years, I have developed more and more grey, particularly on around the fringe and on the top layers. Underneath, my hair is still quite red. When I applied the treatment, I worried as the grey appeared very purple and the rest of my hair a dark brown shade. As it is a semi-permanent colour, I took the chance of leaving it on the full 25 minutes, knowing that if I didn't like it, it would wash out in a few washes. When I rinsed it out, I was delighted to find that the red hair was restored and the grey had turned a beautiful shade of silver. It looked like I had been to the hairdresser's and had expensive silver highlights. The treatment was easy to use and didn't stain hands or towels. On my long hair, I used around a quarter of the tube, so should have at least another three applications. Next time, I will try to apply it to the grey hairs rather than the full head, so it will probably last even longer.

Date published: 2025-10-25

Rated 5 out of 5 by Jansjoy from L'Oréal Paris cool silver enhancing treatment L'Oréal pure white enhancing silver treatment anti brass it reduces breakage and leaves hair a lot healthier it's a one step application simple to use leaves hair with a luminous shine and hair looking full of life

Date published: 2025-10-24

Rated 5 out of 5 by Martha McKirdy from Lovely product Good product, easy to use without a lot of messing about. It has enhanced the colour, well worth trying. Hair felt smooth and glossy and love the silver colour. Will buy this product for my own use and tell other people about it.

Date published: 2025-10-21

Rated 5 out of 5 by Rie01 from Amazing results First of all love the packaging it’s stunning really stands out . This is great value for money and each tube contains 4 uses . It’s easy to apply and quick to use . Iv been really pleased with the results my hair looks so much brighter and is in so much better condition than before

Date published: 2025-10-21

Rated 5 out of 5 by Corrie from Shine and softness returns I have let my hair grow grey but it lacked a bit of oomph and quite dull, after using the cool silver shampoo it looks Soft and brighter,it even has a Bluey/purple tint in certain lights it is the best it has looked for ages, so easy to use and it lasts for at least 4/5 washes. Would definitely recommend it

Date published: 2025-10-21

Rated 4 out of 5 by Amanda from Intense Silver Colour Intense purple colour, instructions easy and did leave on for maximum time, i maybe should have washed off a bit earlier as I did have a slight purple tinge to my hair. I will try it again as was happy with the silver look

Date published: 2025-10-20

Rated 1 out of 5 by Flowerygirl from Left my hair with a purple hue! I got to try Cool silver pure white enhancing treatment t as part of L’Oreal’s tester panel. Unfortunately this product is not for me. I have what I call Artic Blonde hair (mostly white with a few grey and dark brown strands. It has left my hair with a quite a purple hue not what I wanted, it also feels quite dry and not nourished at all. The product is a very vibrant dark purple when you apply it so should have guessed that it might leave a colour on my hair and I only left it on for 10 minutes. Hoping it will wash out reasonably quickly.

Date published: 2025-10-19

Rated 4 out of 5 by Toni from Silver colour Wonderful product. I used this on my mums hair and she absolutely loved it. It took the bit of brassiness that was there straight out and the result was a lovely shiny silver . This is a total game changer.

Date published: 2025-10-16

Rated 4 out of 5 by Nanapink from Lovely!! This toner certainly did as promised and removed all traces of yellow. It leaves the hair soft and shiny and very manageable. Very easy to use and the final result is lovely. I will definitely purchase this and also recommend to others.

Date published: 2025-10-15

Rated 4 out of 5 by Candys Mum from Beautiful Silver Hair I was quite sceptical about trying the L’Oréal Paris Cool silver , silver enhancing treatment. I chose the pure white option. As I haven’t gone completely grey yet, I have quite a lot of grey hair , mixed with some blonde . I was worried how the treatment would take on my blonde hair. It actually worded out quite well, it gave me lovely silvery white hair, and the blond bits looked less yellow. My hair was lovely and soft afterwards too.

Date published: 2025-10-15

Rated 5 out of 5 by Anita from Beautiful This gives a beautiful silvery shine to your hair I absolutely love it. It glides over my hair and makes it feel super soft. Provided a stunning tint to my bleached blonde hair perfect addition to my hair care routine

Date published: 2025-10-15

Rated 5 out of 5 by shiny from L'Oreal Pure White-Silver Enhancing Silver Treatmt Really lovely to try the L'Oreal Pure White-Silver Enhancing Silver Treatment - it's so very easy to apply and gave fantastic results - really happy with the shade - much quicker to use than I anticipated. Very Happy to continue to use - really lift the colour !

Date published: 2025-10-15

Rated 3 out of 5 by LynnieeB from Purple Haze Well. Wish I could have found a way to give this product a 3.5. My hair feels very very soft, and is shiny and is easy to comb or brush. 0ver 85% of my hair is fine and shiny and soft, and the shade is pretty. I had some old semi permanent color on some strands at the top, and they "grabbed" purple. It also is purple at the very back of my hair and I didn't have anything on here. I'm pretty sure that it wouldn't have done this on totally natural color. I don't know that for sure, but my hair always grabs colour.

Date published: 2025-10-13

Rated 1 out of 5 by barbs from does not work This made my hair look darker and did nothing to help improve the grey

Date published: 2025-09-28

Rated 1 out of 5 by Wiganwoman from Purple hue Made no difference to my hair but people commented on the purple hue to my hair in daylight. Not happy.

Date published: 2025-09-21

Rated 1 out of 5 by Janice46 from Didn't enhance my hair at all My natural grey is very similar to the 'before' image on the back of the box. Followed instructions to the letter and can honestly say it made no difference to the colour or texture of my hair. A total waste of money.

Date published: 2025-09-03

Rated 1 out of 5 by Wegga from Not recommended I have silver/white hair just wanted to give it a boost . Very small amount used it came out purple not what I needed today. I do not recommend this product at all. Now washed my hair 6 times and cannot get rid of the purple.

Date published: 2025-08-28

Rated 1 out of 5 by FifiF from Bring back Age Perfect Color Care Pearl!!! I cannot understand why you stopped making Age Perfect Colour Care Pearl. Soooo much better than this, which leaves my hair with a purple hue. Colour Care Pearl never did that. I'm afraid I won't be using this again - would rather have the yellowing!

Date published: 2025-08-01

Rated 2 out of 5 by Lanie from Elvie conditioner Blue Why is it so difficult to obtain this object. I’ve tried everywhere but no stores have it. I find it’s the best conditioner for my hair

Date published: 2025-05-13

Rated 1 out of 5 by Jules57 from Doesn’t do what it says on packet Supposed to lighten hair, my hair is very light silver with some darker patches, left it on 10 minutes my hair is now lilac not white as box shows. Not impressed, glad I didn’t pay full price - doubt I’ll use the rest of it so waste of money

Date published: 2025-05-10

Rated 5 out of 5 by Twirly1 from True silver Nice silver colour - will buy again - just a bit pricey

Date published: 2025-05-06

Rated 5 out of 5 by Bev61 from Love it Don’t expect this to dye your hair grey or silver which ever shade you go for. You have to be naturally silver/white/grey already. Then it’s a dream to use. I guess if you’ve had your hair stripped so it’s a really white blond it’d work. If left in good condition. Though you’d be better letting a professional do that. My hair is naturally white at the front and silver grey at the back , thick and shoulder length. I was naturally dark brown but let my grey come through once I hit 50 going lighter with highlights over the years, till at 55 and through covid I thought go shorter, chop of the dye and grow it out. This product is fantastic. It makes my white hair bright and shiny and my darker hair glossy. I love it. So much so , that while it’s on offer 1/2 price I bought 5 boxes ! I get compliments most days about my hair from ladies who say they wish they could snap their fingers and go grey. Well unfortunately. You can’t. You’ve to grow your colour out. Believe me I tried dying my once dark brown , then blond , grey . Professionally even, my daughter is a hairdresser. You end up very ashy and un natural. Also, If you’ve got dry brittle porous hair this will make your hair purple. Get it in good condition first and it won’t. Good luck

Date published: 2025-05-02

Rated 2 out of 5 by Longy28 from No colour change! Didn’t do anything to enhance the colour of my hair, it’s quite conditioning. Made the shower tray slippery when I was rinsing it off. Think I’ll stick to the provoke purple mask. Glad I didn’t pay full price, I won’t be buying it again so disappointed.

Date published: 2025-04-19

Rated 3 out of 5 by Jool from Depends! It's purple and leaves your hair purple/lilac but is very conditioning 💜

Date published: 2025-04-12

Rated 4 out of 5 by Computerjan from Happy with the new colour I tried the new Cool Silver Enhancing Treatment and was really pleased with the result. I have naturally white hair and wanted celebrate my colour and add shine. It worked really well and achieved the colour on the box. It's easy to use and says it only takes 10 minutes. Like most silver tints it can make your hair purple but this shampoos out after the first wash. So for me personally I think 5 mins is enough. I'm also going to use plastic gloves to apply as the colour stain easily.

Date published: 2025-04-11

Rated 1 out of 5 by Jax66 from L’Oréal Paris cool silver shade absolute silver Bought yesterday and probably the worst silver enhancing treatment I’ve tried! Awful! This morning my hair has gone brown where it was previously brassier. So it has affectively had the opposite of what it was meant to do, made it darker instead of enhancing the silver. Don’t waste your money! Would give a 0 if I could

Date published: 2025-04-11

Rated 5 out of 5 by Karen from Toneer for silver hair Love it it took the yellow Ness out of my silver hair

Date published: 2025-03-21

Enhancing Silver Treatment Cool silver

FOR ALL HAIR TYPES & TEXTURES

OUR SCIENCE

Caring formula for radiant grey

Discover your perfect shade of silver

Get beautiful luminous silver

BEFORE & AFTER

FAQ