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Enhancing Silver Treatment Cool silver

3.3
(35)
3.3 out of 5 stars. 35 reviews
Hero Mobile
Color
  • Pearly White
  • Absolute Silver
  • Pure Whitecool-silver-pure-white
  • Pearly Whitecool-silver-pearly-white
  • Absolute Silvercool-silver-absolute-silver
  • PACKSHOT
  • SECONDARY ASSET 02
  • SECONDARY ASSET 01
  • SECONDARY ASSET 03
  • SECONDARY ASSET 04
  • SECONDARY ASSET 05
  • SECONDARY ASSET 06
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Product details

It’s time to let your silver shine! Embrace your greys with NEW Cool Silver from L’Oréal Paris, our first treatment for naturally grey hair. L’Oréal Paris Cool Silver is powered with Ceramides and Silver Hues, and in just one step, delivers up to 15 days of vibrant greys* and visibly healthier hair. Available in 3 shades, this quick treatment takes just 10minutes and leaves light or dark grey hair up to 3xsofter** and 2x stronger***, visibly reducing breakage and brassy hair.


*Instrumental test after 7 washes.
** Instrumental Test.
*** High-repetition instrumental brushing test.
Ingredients
1263251 D - COLOURANT CREAM: AQUA / WATER• CETEARYL ALCOHOL • COCAMIDOPROPYL BETAINE• BEHENTRIMONIUM CHLORIDE • PROPYLENEGLYCOL • AMODIMETHICONE • SCLEROTIUM GUM• H C BLUE NO. 2 • C I 60730 / ACID VI O LET 4 3 •COCOS NUCIFERA OIL / COCONUT OIL • SODIUMCHLORIDE • PHENOXYETHANOL • ETHANOLAMINE• TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE• 2-NITRO-5-GLYCERYL METHYLANILINE • ISOPROPYLALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL• CITRIC ACID • CETRIMONIUM CHLORIDE • COUMARIN • PARFUM/FRAGRANCE (F.I.L. Z70051948/1).
Instructions of Use
Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.

MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.

• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use

FOR ALL HAIR TYPES & TEXTURES

01 Does It Match My Hair Type 1
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Mask Group
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03 Does It Match My Hair Type 2
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All Hair textures

OUR SCIENCE

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  • Caring formula for radiant grey

    Cool Silver is enriched with purple dyes for a silver touch and for a grey full of reflects without yellow tones. Infused with ceramide, 
it strengthens hair, leaving it visibly healthier, softer and 2 times stronger* with radiant shine. *Instrumental Test

  • Discover your perfect shade of silver

    Choose from three complementary shades 
to perfect your unique silver: Pure White, Pearly White and Absolute Silver.

  • Get beautiful luminous silver

    Enjoy stunning silver shine in just 10 minutes***! New Cool Silver Hair treatment removes yellow tones for up to 15 days* of beautiful silver with easy one step application. Let your silver shine!   *Instrumental Test ***Posing time between 10-15 minutes

BEFORE & AFTER

2
1

BEFORE

AFTER

Cool Silver
ONE STEP, EASY APPLICATION

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FAQ

Who is Cool Silver for?

Cool Silver is designed for women over 45 who have embraced their natural grey hair, with over 50% grey, and seek a solution to enhance and beautify it without the need for coloring.

Why does grey hair often develop a yellowish tone?

Grey hair can develop a yellowish tone due to UV exposure. Without melanin—nature’s UV filter—hair is more vulnerable to sun damage, which can cause protein breakdown, leading to that unwanted yellow hue.

How does Cool Silver work to solve this?

Cool Silver is a unique color-enhancing treatment specifically designed for grey hair, offering more than just color correction.

How does the solution neutralize the yellow tones?

Using cool direct dyes, Cool Silver neutralizes yellow tones by depositing color on the surface of the hair fiber. With no penetration into the hair shaft, this technique preserves the hair’s integrity, keeping it strong and protected from damage.

How does Cool Silver enhance natural beauty?

The formula includes silver pigments and caring agents that deliver luminous shine, reviving and enriching the natural radiance of grey hair.

What are the benefits for hair health and appearance?

With caring polymers and ceramides, Cool Silver seals the cuticle, forming a barrier against environmental damage. It deeply hydrates and strengthens the hair fiber, reducing breakage and split ends for a smooth, healthy, and vibrant look.

How to apply and use Cool Silver?

  • Frequency: Apply every two weeks for optimal results. For a more intense silver tone, use weekly.
  • Duration: Leave in for 10–15 minutes, adjusting for desired intensity.
  • Longevity: Results last up to 7–8 washes (about 15 days).
  • Shelf Life: Use within 12 months after opening.

What results can I expect with Cool Silver?

Alongside color enhancement, Cool Silver offers impressive care benefits:

  • Anti-yellow effect lasting up to 15 days
  • Softness and Smoothness: 69% improvement
  • Reduced Split Ends: 44% reduction
  • Hydration: Up to 72 hours of hydration with an 83% increase in moisture
  • Damage Reduction: 37% less damage
  • Strength: 55% less breakage, making hair twice as strong

*Above numerical claims, based on instrumental tests

  • Hair Toners and Enhancers
  • Grey Hair Dye
  • Silver Hair
  • New

Reviews

Rating Snapshot

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5 starsstars

13
13 reviews with 5 stars.

4 starsstars

7
7 reviews with 4 stars.

3 starsstars

3
3 reviews with 3 stars.

2 starsstars

3
3 reviews with 2 stars.

1 starstars

9
9 reviews with 1 star.

Overall Rating

3.3

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Average Customer Ratings

Value for money
Value for money, 3.9 out of 5
3.9
Texture
Texture, 3.8 out of 5
3.8
Fragrance
Fragrance, 3.8 out of 5
3.8
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0

Customer Images and Videos

  • Review photo 1.
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Locale
Non-incentivised reviews
1 to 8 of 35 Reviews
1 – 8 of 35 Reviews
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Most Recent
2 out of 5 stars.

Disappointing

2 months ago
Bought this last week, have used twice. The first time I left it on for ten minutes, my hair was darker with a distinctive purple tingle, not white, not silver, I'd started off with silver hair and wanted a brighter look. I have used again this morning and left it on for six minutes, not quite as dark this time but, if anything, more of a purple tint. It's very disappointing, I have given two stars as my hair is slightly softer. I have to say that L'Oréal purple hair mask gives a similar effect at a fraction of the price.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Poor

5 months ago
Used I have natural silver hair it made it dark. Overpriced and didn’t do what is says.
ProsDurable
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
4 out of 5 stars.

Enhancing silver treatment

6 months ago
This was easy to use due to the large size tube. It applied to my hair evenly and after applying my hair was visibly brighter and appeared more nourished and smoother. It there was enough product for more than one application which was also an added bonus.
ProsDurable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
5 out of 5 stars.

Subtle Silver star product.

6 months ago
Perfect for subtle enhancement of my hair. Left my hair feeling smooth and less prone to breakage and tangling. The Pure White left my pale hair looking fabulous - shinier and healthier without being obvious.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Does what it says but on second time of trying.

6 months ago
This product went on nice and easily, I originally left it for the shorter amount of time to start and it made a small difference but not loads. So I retried for 5 minutes and it certainly did give me a cool silver colour, it also left me with a little purple tinge but this washed out with my next wash. My hair felt soft and in a nice condition.
ProsHigh quality
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
3 out of 5 stars.

Highlights, lowlights and purple bits!

6 months ago
I was really looking forward to trying the L’Oréal Paris Cool silver, silver enhancing treatment because I am fed up of the faff of completely dying my hair. I went for the pure white option because I am a mixture of grey and blonde. I was pleasantly surprised at how it could target the grey and take away any yellow that gives me the 'salt and pepper' appearance. I ended up with a mixture of silvery white hair with the blonde parts appearing to be less yellow. Sadly, I have also ended up with some areas around my hairline at the front that are a lilac/purple colour which isn't ideal for work. As my hair felt soft and silky I have used it twice since but not for as long and the purple has disappeared.
ProsDurable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Great product for my hair and lovely results

6 months ago
This is a brilliant product. I have blonde higlighted hair with grey showing through. This treatment not only makes my greys look better it also takes away the brassy colour from my highlighted hair. I will definitely be buying this in the future. I would say though, I left it on for 6 minutes and some of my grey hair had a purple tinge so I only leave it for 5 minutes now.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Oh La la

6 months ago
Tried so many brands,all leaving it purple looking,and not natural,but with this treatment,what a difference,hair looks natural,but just gives it a enriched color of my hair,and leaves it super glossy and healthy,and just delighted with your color,and so many compliments.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 – 8 of 35 Reviews
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Reviews

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3 reviews with 3 stars.

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3 reviews with 2 stars.

1 starstars

9
9 reviews with 1 star.

Overall Rating

3.3

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Average Customer Ratings

Value for money
Value for money, 3.9 out of 5
3.9
Texture
Texture, 3.8 out of 5
3.8
Fragrance
Fragrance, 3.8 out of 5
3.8
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0

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Most Recent
5 out of 5 stars.

Fantastic Silver Treatment

6 months ago
I used the L'Oreal Cool Silver Enhancing Treatment for the first time today and I must say I am impressed. My hair is naturally auburn, but over the years, I have developed more and more grey, particularly on around the fringe and on the top layers. Underneath, my hair is still quite red. When I applied the treatment, I worried as the grey appeared very purple and the rest of my hair a dark brown shade. As it is a semi-permanent colour, I took the chance of leaving it on the full 25 minutes, knowing that if I didn't like it, it would wash out in a few washes. When I rinsed it out, I was delighted to find that the red hair was restored and the grey had turned a beautiful shade of silver. It looked like I had been to the hairdresser's and had expensive silver highlights. The treatment was easy to use and didn't stain hands or towels. On my long hair, I used around a quarter of the tube, so should have at least another three applications. Next time, I will try to apply it to the grey hairs rather than the full head, so it will probably last even longer.

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

L'Oréal Paris cool silver enhancing treatment

6 months ago
L'Oréal pure white enhancing silver treatment anti brass it reduces breakage and leaves hair a lot healthier it's a one step application simple to use leaves hair with a luminous shine and hair looking full of life
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Lovely product

6 months ago
Good product, easy to use without a lot of messing about. It has enhanced the colour, well worth trying. Hair felt smooth and glossy and love the silver colour. Will buy this product for my own use and tell other people about it.

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Amazing results

6 months ago
First of all love the packaging it’s stunning really stands out . This is great value for money and each tube contains 4 uses . It’s easy to apply and quick to use . Iv been really pleased with the results my hair looks so much brighter and is in so much better condition than before
ProsHigh quality, Durable

Yes, I recommend this product.

  • Review photo 1.
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Shine and softness returns

6 months ago
I have let my hair grow grey but it lacked a bit of oomph and quite dull, after using the cool silver shampoo it looks Soft and brighter,it even has a Bluey/purple tint in certain lights it is the best it has looked for ages, so easy to use and it lasts for at least 4/5 washes. Would definitely recommend it
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Intense Silver Colour

6 months ago
Intense purple colour, instructions easy and did leave on for maximum time, i maybe should have washed off a bit earlier as I did have a slight purple tinge to my hair. I will try it again as was happy with the silver look
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

Left my hair with a purple hue!

6 months ago
I got to try Cool silver pure white enhancing treatment t as part of L’Oreal’s tester panel. Unfortunately this product is not for me. I have what I call Artic Blonde hair (mostly white with a few grey and dark brown strands. It has left my hair with a quite a purple hue not what I wanted, it also feels quite dry and not nourished at all. The product is a very vibrant dark purple when you apply it so should have guessed that it might leave a colour on my hair and I only left it on for 10 minutes. Hoping it will wash out reasonably quickly.
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
4 out of 5 stars.

Silver colour

6 months ago
Wonderful product. I used this on my mums hair and she absolutely loved it. It took the bit of brassiness that was there straight out and the result was a lovely shiny silver . This is a total game changer.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Lovely!!

6 months ago
This toner certainly did as promised and removed all traces of yellow. It leaves the hair soft and shiny and very manageable. Very easy to use and the final result is lovely. I will definitely purchase this and also recommend to others.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Beautiful Silver Hair

6 months ago
I was quite sceptical about trying the L’Oréal Paris Cool silver , silver enhancing treatment. I chose the pure white option. As I haven’t gone completely grey yet, I have quite a lot of grey hair , mixed with some blonde . I was worried how the treatment would take on my blonde hair. It actually worded out quite well, it gave me lovely silvery white hair, and the blond bits looked less yellow. My hair was lovely and soft afterwards too.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Beautiful

6 months ago
This gives a beautiful silvery shine to your hair I absolutely love it. It glides over my hair and makes it feel super soft. Provided a stunning tint to my bleached blonde hair perfect addition to my hair care routine
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

L'Oreal Pure White-Silver Enhancing Silver Treatmt

6 months ago
Really lovely to try the L'Oreal Pure White-Silver Enhancing Silver Treatment - it's so very easy to apply and gave fantastic results - really happy with the shade - much quicker to use than I anticipated. Very Happy to continue to use - really lift the colour !
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
3 out of 5 stars.

Purple Haze

6 months ago
Well. Wish I could have found a way to give this product a 3.5. My hair feels very very soft, and is shiny and is easy to comb or brush. 0ver 85% of my hair is fine and shiny and soft, and the shade is pretty. I had some old semi permanent color on some strands at the top, and they "grabbed" purple. It also is purple at the very back of my hair and I didn't have anything on here. I'm pretty sure that it wouldn't have done this on totally natural color. I don't know that for sure, but my hair always grabs colour.
ProsHigh quality, Durable
Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

does not work

7 months ago
This made my hair look darker and did nothing to help improve the grey
ConsNot durable

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Purple hue

7 months ago
Made no difference to my hair but people commented on the purple hue to my hair in daylight. Not happy.

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

Didn't enhance my hair at all

8 months ago
My natural grey is very similar to the 'before' image on the back of the box. Followed instructions to the letter and can honestly say it made no difference to the colour or texture of my hair. A total waste of money.
ConsLow quality, Not durable

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Not recommended

8 months ago
I have silver/white hair just wanted to give it a boost . Very small amount used it came out purple not what I needed today. I do not recommend this product at all. Now washed my hair 6 times and cannot get rid of the purple.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Bring back Age Perfect Color Care Pearl!!!

9 months ago
I cannot understand why you stopped making Age Perfect Colour Care Pearl. Soooo much better than this, which leaves my hair with a purple hue. Colour Care Pearl never did that. I'm afraid I won't be using this again - would rather have the yellowing!

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
2 out of 5 stars.

Elvie conditioner Blue

11 months ago
Why is it so difficult to obtain this object. I’ve tried everywhere but no stores have it. I find it’s the best conditioner for my hair
ProsHigh quality
ConsLow quality, Not durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

Doesn’t do what it says on packet

a year ago
Supposed to lighten hair, my hair is very light silver with some darker patches, left it on 10 minutes my hair is now lilac not white as box shows. Not impressed, glad I didn’t pay full price - doubt I’ll use the rest of it so waste of money

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

True silver

a year ago
Nice silver colour - will buy again - just a bit pricey

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Love it

a year ago
Don’t expect this to dye your hair grey or silver which ever shade you go for. You have to be naturally silver/white/grey already. Then it’s a dream to use. I guess if you’ve had your hair stripped so it’s a really white blond it’d work. If left in good condition. Though you’d be better letting a professional do that. My hair is naturally white at the front and silver grey at the back , thick and shoulder length. I was naturally dark brown but let my grey come through once I hit 50 going lighter with highlights over the years, till at 55 and through covid I thought go shorter, chop of the dye and grow it out. This product is fantastic. It makes my white hair bright and shiny and my darker hair glossy. I love it. So much so , that while it’s on offer 1/2 price I bought 5 boxes ! I get compliments most days about my hair from ladies who say they wish they could snap their fingers and go grey. Well unfortunately. You can’t. You’ve to grow your colour out. Believe me I tried dying my once dark brown , then blond , grey . Professionally even, my daughter is a hairdresser. You end up very ashy and un natural. Also, If you’ve got dry brittle porous hair this will make your hair purple. Get it in good condition first and it won’t. Good luck

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

No colour change!

a year ago
Didn’t do anything to enhance the colour of my hair, it’s quite conditioning. Made the shower tray slippery when I was rinsing it off. Think I’ll stick to the provoke purple mask. Glad I didn’t pay full price, I won’t be buying it again so disappointed.

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Depends!

a year ago
It's purple and leaves your hair purple/lilac but is very conditioning 💜

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Happy with the new colour

a year ago
I tried the new Cool Silver Enhancing Treatment and was really pleased with the result. I have naturally white hair and wanted celebrate my colour and add shine. It worked really well and achieved the colour on the box. It's easy to use and says it only takes 10 minutes. Like most silver tints it can make your hair purple but this shampoos out after the first wash. So for me personally I think 5 mins is enough. I'm also going to use plastic gloves to apply as the colour stain easily.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

L’Oréal Paris cool silver shade absolute silver

a year ago
Bought yesterday and probably the worst silver enhancing treatment I’ve tried! Awful! This morning my hair has gone brown where it was previously brassier. So it has affectively had the opposite of what it was meant to do, made it darker instead of enhancing the silver. Don’t waste your money! Would give a 0 if I could

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Toneer for silver hair

a year ago
Love it it took the yellow Ness out of my silver hair

Yes, I recommend this product.

Originally posted on boots.com

9 – 35 of 35 Reviews
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Pure White
Enhancing Silver Treatment
Cool silver
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    Enhancing Silver Treatment Cool silveris available at the following retailer(s):
    • Tesco
    • morrisons.com
    • Sainsbury's
    • Amazon.co.uk
    • Boots.com
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