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VIRTUAL TRY ON

WANT TO TRY IT ON?

Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply click TAP & TRY to find the colour that suits you best.

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Wonder Water has landed

Transform your lengths in just 8 seconds!

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SKIN GENIUS

GET YOUR VIRTUAL SKINCARE RECOMMENDATION

Personalised analysis and skincare, in just one selfie.

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GET YOUR VIRTUAL SKINCARE RECOMMENDATION

Analyse your skin like an expert with Skin Genius. Get in-depth results on your wrinkles, firmness, radiance and more, in just one selfie. Once you have your analysis we'll pick the products just for you!

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THE OTHER SIDE

You may know L’Oréal Paris for the products you see on the shelves and the advertising you see on your screens, but we want to show you the Other Side of L’Oréal Paris. Learn about our ingredients, ethics, brand initiatives & more!

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TRUE MATCH

EXPLORE OUR TRUE MATCH LIQUID FOUNDATION

Availabe in 40 shades and matches 98% of UK skin tones.