VIRTUAL TRY ON
WANT TO TRY IT ON?
Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply click TAP & TRY to find the colour that suits you best.
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Wonder Water has landed
Transform your lengths in just 8 seconds!

SKIN GENIUS
GET YOUR VIRTUAL SKINCARE RECOMMENDATION
Personalised analysis and skincare, in just one selfie.
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DISCOVER OUR ONLINE TOOLS
Get your personalised skin and hair routine or try on 100s of makeup and hair colour shades from the comfort of your phone.
TRY NOWMEET THE L'ORÉAL PARIS DREAM TEAM
Made up of ambassadors from all origins and backgrounds, these exceptional women are our international spokespeople, reflecting the diversity of our customers.
LEARN MORETRUE MATCH
EXPLORE OUR TRUE MATCH LIQUID FOUNDATION
Availabe in 40 shades and matches 98% of UK skin tones.
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