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VIRTUAL TRY ON

WANT TO TRY IT ON?

Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply click TAP & TRY to find the colour that suits you best.

TAP HERE TO TRY ON


Don't know which shade to choose?

Take our hair colour diagnostic to find the perfect shade for you.

CLICK HERE TO FIND YOUR COLOUR

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SKIN GENIUS

GET YOUR VIRTUAL SKINCARE RECOMMENDATION

Personalised analysis and skincare, in just one selfie.

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GET YOUR VIRTUAL SKINCARE RECOMMENDATION

Analyse your skin like an expert with Skin Genius. Get in-depth results on your wrinkles, firmness, radiance and more, in just one selfie. Once you have your analysis we'll pick the products just for you!

TRY SKIN GENIUS NOW

THE OTHER SIDE

You may know L’Oréal Paris for the products you see on the shelves and the advertising you see on your screens, but we want to show you the Other Side of L’Oréal Paris. Learn about our ingredients, ethics, brand initiatives & more!

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Skip the slider: Product Multi Push Elvive Full Resist

ELVIVE FULL RESIST

NEW ELVIVE FULL RESIST POWER MASK

1/2 as much hair on your brush every morning.

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TRUE MATCH

EXPLORE OUR TRUE MATCH LIQUID FOUNDATION

Availabe in 40 shades and matches 98% of UK skin tones.