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VIRTUAL TRY ON

WANT TO TRY IT ON?

Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply click TAP & TRY to find the colour that suits you best.

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Wonder Water has landed

Transform your lengths in just 8 seconds!

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SKIN GENIUS

GET YOUR VIRTUAL SKINCARE RECOMMENDATION

Personalised analysis and skincare, in just one selfie.

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DISCOVER OUR ONLINE TOOLS

Get your personalised skin and hair routine or try on 100s of makeup and hair colour shades from the comfort of your phone.

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MEET THE L'ORÉAL PARIS DREAM TEAM

Made up of ambassadors from all origins and backgrounds, these exceptional women are our international spokespeople, reflecting the diversity of our customers.

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TRUE MATCH

EXPLORE OUR TRUE MATCH LIQUID FOUNDATION

Availabe in 40 shades and matches 98% of UK skin tones.