Stand Up

L’Oréal Paris empowers men & women everywhere to combat street harassment through our Stand Up program.

What is Stand Up? 

Stand Up is an awareness and training program developed by L’Oréal Paris in partnership with the expert NGO Right To Be. The program offers a proven methodology - the 5 D's – to help both men and women to safely intervene if they witness or experience street harassment.

In 2022, we are proud to announce our UK partnership with the Suzy Lamplugh Trust to roll out the Stand Up Against Street Harassment bystander intervention training program with a goal to train 10,000 people per year through online and in person workshops.

Why are we standing up?

According to an IPSOS study conducted in 2019 about gender equality, sexual harassment in public spaces was identified as the most important issue facing women and girls across the world.

Indeed, street harassment robs women of their dignity, sense of security and feelings of self-worth, which goes against everything L’Oréal Paris stands for. That’s why it’s so important for us to stand up and help to combat this issue  that affects us all .

Our Commitment

For the past century, L’Oréal Paris has been committed to empowering women, boosting their self-confidence and helping them realise their worth.

Through our international Stand Up program, we are willing to contribute to create a culture and community of respect, dignity and worth by empowering over 1 million people globally with the 5D’s methodology.

Our Partners

L’Oréal Paris has established a worldwide partnership with Right To Be, an NGO and expert on street harassment. Their intervention methodology based on the 5 D’s has been proven effective, lowering sexual violence on American campuses by 17%. Our local partner, the Suzy Lamplugh Trust, is the UK's pioneering personal safety charity and leading stalking authority, established in 1986.

Stand Up With Us

Join the Stand Up community now and help us combat street harassment by taking part in our training programs. Our 10 minute digital training teaches you five different ways to safely intervene if you witness or experience street harassment. Alternatively, you can book a 1 hour live bystander training with the experts at The Suzy Lamplugh Trust.