STREET HARASSMENT IS THE 1ST ISSUE FACED BY WOMEN IN THE WORLD
According to an international study by L’Oréal Paris with research partner Ipsos¹, sexual harassment in public spaces was identified as the most important issue faced by women across the world. Indeed, street harassment is a barrier in women’s daily life, robbing their sense of security and feelings of self-worth. It goes against the values of female empowerment, at the heart of L’Oréal Paris’ DNA. That is why L’Oréal Paris is committed to Stand Up Against Street Harassment globally.
¹. International survey on sexual harassment in public spaces, conducted by L’Oréal Paris with Ipsos, with data gathered in 15 countries with over 15,500 participants, March 2021
GET TRAINED AND JOIN L’OREAL PARIS IN THE FIGHT AGAINST STREET HARASSMENT
L’Oréal Paris launched the Stand Up Against Street Harassment program on March 8th, 2020, in partnership with Right To Be (formerly Hollaback!), an NGO expert in the fight against harassment of all forms. Through our international Stand Up training programme, we are willing to contribute to a culture of respect, dignity and worth, by empowering over 1.5 million people with Right To Be’s 5Ds methodology by the end of 2022. The 5D’s methodology (Distract, Delegate, Document, Delay, Direct) are five simple and effective tools to help people safely intervene when they witness or experience street harassment.
In 2022, we are proud to announce our UK partnership with the Suzy Lamplugh Trust, the UK’s pioneering personal safety charity and leading stalking authority. With their expertise we are able to provide bystander intervention training through 1 hour online and in person workshops.
A GLOBAL MOVEMENT
With the help of local charity partners, 37 countries have launched Stand Up and almost 800,000 people around the world have been trained.
A 2022 social survey by L’Oréal Paris² with research partner Ipsos revealed that the Stand Up program has significantly empowered trainees, giving them the power to walk confidently in the streets and to take action: 97% of witnesses of street harassment are empowered to intervene after taking the Stand Up training. In addition, 90% of Stand Up trainees say they now can act to combat street harassment if they witness it.
². Social impact survey on Stand Up Against Street Harassment training, conducted by L’Oréal Paris with Ipsos, with data gathered in 4 countries with over 4,967 participants, March 2022.