L’Oréal Paris has teamed up with beauty tech giant ModiFace to develop an immersive makeup simulator that lets you try on makeup virtually. The Virtual Try On tool uses augmented reality technology to create highly realistic simulations that enrich and assist your beauty experience. Try out our Try On to unleash creativity and find products that are right for you.


  • Step 1

    Try on live or upload a selfie

  • Step 2

    Select a make-up category of your choice

  • Step 3

    Choose a product you want to try

  • Step 4

    Peruse a range of shades & tones for each product

  • Step 5

    Want to see more? Add a new product to your look

  • Step 6

    Use the split-screen for before & after

  • Step 7

    Like what you see? Save or buy this look


The tool detects 63 key landmarks on your face
Automatically adapts to your skin tone
Make-up finishes simulate real world physics for ultimate authenticity
More than 400 shades to try
Safe space: your
selfies are never stored

We’ve all done it. The unused Pink Fever that looked delicious in the store but not on your lips. Eyeliner mistakes pushed to the back of your cosmetics draw. Months wearing the wrong foundation shade because, well, you’ve bought it already. The imagination knows no limits when it comes to trying new looks or streamlining your style. But sometimes the imagined and actual results don’t quite match. This is why L’Oréal Paris set up the virtual makeup try on, harmonizing your needs with what the latest technologies can offer.

Augmented reality and Artificial Intelligence are revolutionizing beauty. Our interactive makeup simulator harnesses these “technologies of the time” to generate true-to-life simulations and a seamless virtual makeover experience. An advanced face-tracking method detects face landmark points. The makeup tester tool then uses those to superimpose lifelike computer-generated virtual makeup onto your selfies or live images. Powered by Artificial Intelligence, the interactive Virtual Try On tool was developed using a base of xxx expert-rated face images from women of diverse ages and ethnicities for a superior color match. Your images are processed directly on—and so never leave—your device, keeping your data safe. Dare yourself to experiment & invent any look. Anywhere, anytime.

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