For optimal skin health, it's generally recommended to use a facial cleanser twice daily, once in the morning and once at night. In the morning, cleansing helps remove any oils or impurities that may have accumulated overnight, preparing your skin for the day's skincare products and makeup application. At night, face cleanser is important for removing makeup, dirt, pollutants, and excess oil from the day, allowing your skin to breathe and regenerate while you sleep. Additionally, it's advisable to cleanse your skin immediately after intense exercise to prevent sweat and bacteria from clogging pores and leading to breakouts. Always make cleansing the first step in your skincare routine.