The Science of Luminiser
Over time, hair fibres can become dull due to a buildup of impurities, and the hair cuticle becomes rough which can disrupt light reflection.
Normal-to-fine hair requires targeted products that enhance it without weighing it down; otherwise it can look flat, limp and dull. It requires haircare that gives it a weightless feel and beautiful shine to make it look vibrant, healthy and soft.
There are two ways to gain optimum shine, and it’s all about reflection!
1) MICROSMOOTHING: For hair to shine, it has to have a smooth surface along the cuticle to reflect light. This is exactly what happens when the cuticle that envelops the hair shaft looks healthy and smooth: it reflects light off each strand.
2) HAIR ALIGNMENT: To gain even better shine, the hairs should be aligned to form the ultimate platform for light to bounce off of, which is why when you brush your hair it can look smoother and helps shine.
However, if the cuticle is rough or misaligned, light cannot reflect off the surface, resulting in hair looking dull and flat. This also means that the hair surface is jagged making it difficult to style and detangle.
L’Oréal Paris Elvive are here to transform hair from dull to dazzling in 3 easy steps!
GET 48HOURS* OF SHOWSTOPPING SHINE WITH ELVIVE NUTRIGLOSS LUMINISER
Our 1st haircare range enriched with Glycogel and inspired by a professional glossing technique.
Inspired by a professional glossing and lamination technique used in salons across the world, L’Oréal Paris developed this haircare range, to give you extraordinary shine at home.
With influence from the car industry, our L’Oréal Research laboratories looked into the sprayon lacquer motorists layer onto their cars, to deposit shine molecules evenly across the surface to enhance light reflection.
The microscopic structure of Opal stones is a hexagonal shape which makes it ideal for reflecting light with so many surfaces. This structure has inspired the development of the silicone polymers inside the Luminiser formulas, to act as micromirrors for a radiantly shiny look and hair that feels sumptuously soft.
WORKS IN 3 SIMPLE STEPS:
HIGH SHINE SHAMPOO: to cleanse & shine
HIGH SHINE CONDITIONER: to condition & gloss
EXTRAORDINARY GLOSS MIRACLE SHINE BOOSTER: for a top coat finish
*Consumer test using shampoo + conditioner + gloss.
Have a question? Message us and we'll usually come back to you within a few hours.
You’ll see our conversation just like any other Facebook message, and be able to reply to the thread at a time suited to you!