L’ORÉAL PARIS ANNOUNCES KRISTEN BELL
AS ITS NEW GLOBAL AMBASSADOR
A true force of nature, Kristen Bell joins L’Oréal Paris to bring a fresh, modern expression to our iconic tagline. Blending unapologetic self-assurance with a genuine, down-to-earth warmth, Kristen is taking the mic to introduce herself on her own terms—championing the idea that true confidence lies in embracing our whole, beautifully complex selves.
MEET KRISTEN BELL
Kristen Bell is an Emmy award-nominated actress and producer celebrated for her versatile talents across television, film, and theater. Widely recognized for her critically acclaimed roles in The Good Place, Veronica Mars, Nobody Wants This and more, Kristen has established herself as one of Hollywood's most beloved and relatable figures.
Yet, her impact reaches far beyond her outstanding achievements in entertainment. As a mother, entrepreneur, and passionate advocate for mental health awareness, environmental sustainability, and children's well-being, she has co-founded several purpose-driven brands. Kristen's commitment to making ethical, high-quality products accessible to everyday families, combined with her authentic humor, makes her a powerful champion for self-worth on the global stage.
“’You’re Worth It’ isn’t something L’Oreal Paris gave women—the worth was always ours. What they gave us was permission to say it out loud. That’s the part that gets me. It isn’t about being made to feel valuable. It’s about a brand that handed women the mic before anyone else though to.”
-Kristen Bell
For Kristen, beauty is not a prescription or an unattainable standard; it is an active, daily choice of self-authorship. Her partnership with L’Oréal Paris is rooted in the reality of women's everyday lives. By combining high-caliber storytelling with accessible, ground-breaking formulas, Kristen is highlighting routines that support women through every messy, beautiful, and complex phase of life.
Kristen Bell joins an inspiring roster of global ambassadors, standing together to champion diverse beauty, empowerment, and boundless self-worth, including Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner, Eva Longoria and more.
“There is a profound beauty in a woman who knows her strength and isn't afraid to use it,” says Laetitia Toupet, Global Brand President of L’Oréal Paris. “Kristen does this with a voice that is authentically hers, inspiring all women to tap into their self-confidence. As a mother, an actress, and a singer, she is the modern embodiment of our iconic brand tagline, reminding us that defining your worth is a daily call to claim your space. As the number one beauty brand in the world, we are thrilled to celebrate beauty that inspires each and every woman to realize their boundless worth.”