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Elvive Colour Protect Anti-Brassiness Purple Shampoo

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.

Nourishes hair & neutralises brassy tones

Benefits

• For highlighted brunette, blonde & grey hair
• Hair is left looking bright and beautiful
• Starts working in just one use
• Use once a week to complement your regular Elvive Colour Protect routine

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*

Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.

How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula, helps neutralise yellow tones. Purple shampoo is also known as Silver shampoo.

Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Suitable for blonde, highlighted, and silver hair. 

Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.

Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Fragrance

4 stars

Texture

4 stars

Moisturising benefits

4 stars

Texture

4 stars
Sar77
5 stars
10-11-2019

I complimented a friend on her hair, she said she'd been using a purple shampoo. My daughter's highlighted hair and gone yellow, so I thought I'd try it. After the first wash, with the conditioner, the results were obvious straight away. We've used it twice now, and although the yellow is still there, I'm really impressed with it. Just wear gloves, as it dyed my hands!

YorkshireLass
1 stars
10-11-2019

I tried this product and its conditioner and thought it would improve on the one I usually use (less than half the price!).
It picked up the hairs that haven't yet gone white and made them a dark grey and dulled the white that used to shine out.
It also dyed the shower tray which needed cleaning. It dyed my nails and cuticles.
My hair now looks awful.
Will not buy again and will stick with my cheaper products that make my hair shine

AN35
5 stars
09-11-2019

As this was so cheap I bought this shampoo thinking it may not be as effective as the previous purple shampoo I'd used. I've used it once for my highlighted hair (leaving on for 3 minutes) and it's really taken out the brassy tones. It's left my hair really soft, I'd definatly recommend.

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