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Elvive Colour Protect Anti-Brassiness Purple Shampoo

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.

Nourishes hair & neutralises brassy tones

Benefits

• For highlighted brunette, blonde & grey hair
• Hair is left looking bright and beautiful
• Starts working in just one use
• Use once a week to complement your regular Elvive Colour Protect routine

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*

Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.

How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula, helps neutralise yellow tones. Purple shampoo is also known as Silver shampoo.

Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Suitable for blonde, highlighted, and silver hair. 

Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.

Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.

Customer Reviews

What you think

92 Reviews

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YOUR REVIEWS

0 stars
JJzed2000
5 stars
12-05-2019

I'm a brunette with highlights and they had started to go brassy and gingery. I usually use Davines products but their silver shampoo is expensive and also gives my hair a funny texture. I bought this on a whim and left the shampoo in my hair for 5 minutes and the conditioner for 10. What a difference it has made already I am wowed. Only downside is I'm not too keen on the smell but I can live with that!

Loub84
3 stars
26-04-2019

Only used it once but didn't see any improvement to my bleached hair. Dried my hair out.

Venus55
5 stars
14-04-2019

My previous fine highlights had gone coppery as they were put over a ginger ombre, I used this and everyone asked when I'd dyed it blonde!!
I then had some larger sections of blonde put in that had that white at the root/orange ends look so I bought a jerome russell toner that did absolutely nothing, banged this on for 4 mins and I couldn't be happier! Taken away the brassiness, much better than any toners I've purchased in the past either!

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