Carlos Sainz is our new Global Ambassador for Elvive Growth hair care range

Carlos Sainz, born in Madrid in 1994, is a Formula 1 race driver. After starting his career in karting, a typical path for aspiring Formula 1 drivers, he proved himself at every step. With over 200 Grand Prix starts, four wins, and 27 podium finishes across 10 seasons, Sainz is an established talent. He is only the fourth driver in history to race for Formula 1's three most successful teams, making him a true standout who embodies L’Oréal Paris' values of self-accomplishment.

Born and raised in a motorsport family, Sainz carries strong values: He continuously chases excellence and thrives under the pressure of elite competition. Passion, raw talent, fair play, respect, and unwavering determination, even when facing setbacks, define him both on and off the track. By welcoming Carlos Sainz into the brand family, L’Oréal Paris exemplifies these fundamental beliefs.

Carlos Sainz

His demanding lifestyle involves constant global travel, jet lag, media appearances, and social events, all while maintaining peak physical and mental performance under intense stress. This hectic schedule can take a toll on his body and hair. Recognizing that hair care is essential for everyone, regardless of age or gender, Sainz embraces his own hair journey with L’Oréal Paris as the new ambassador for the Elvive hair care range.

Elvive helps everyone find confidence through beautiful hair, offering scientifically advanced products that deliver an immediate transformation, even after the first use. As the brand's flagship product line, Elvive, backed by advanced research, consistently leads the haircare market with exceptional, pioneering innovations like Elvive Growth Booster. Suitable for all hair types, Elvive Growth Booster improves hair quality from the inside out, resulting in stronger hair.

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