Excellence Pure Blondes Excellence Crème 03 Ultra-Light Ash Blonde Permanent Hair Dye

Permanent Blonde Hair Dye Excellence Pure Blonde

Are you looking to achieve radiant, natural-looking blonde hair? Excellence Pure Blonde is specifically developed to deliver long-lasting colour while caring for your hair and scalp, this advanced formula helps you achieve luminous blonde results with confidence.

A Complete 3-Step Blonde Colour Routine

1. Caring Colouring Cream
This light blonde dye is enriched with Pro-Keratin to help protect and strengthen the hair fibre during colouring. The rich, creamy formula ensures even coverage and delivers multi-tonal results for a natural-looking blonde colour.

2. Caring Gentle Scalp Post-Colour Shampoo
Designed to be used after colouring, this gentle shampoo delicately cleanses the scalp and hair, removing excess residue while smoothing the hair fibre. It enhances the clarity and radiance of your permanent blonde hair dye result.

3. Caring Lightweight Mask
Infused with conditioning ingredients, the lightweight mask deeply nourishes without weighing hair down. Hair feels silky, soft, and revitalised, helping maintain the brightness and shine of your light blonde dye.

With Excellence Pure Blonde, you can enjoy beautifully balanced, natural blonde hair dye results that look radiant and feel healthy from root to tip.

REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 

1.PREPARATION 

OPEN YOUR COLOURING CREAM BY UNSCREWING THE CAP AND REMOVING THE GREY RING. RESCREW THE CAP TO PIERCE THE TUBE. YOUR COLOURING CREAM (1a) WILL ALREADY BE PIERCED FOLLOWING THE SKIN ALLERGY TEST. POUR IT ENTIRELY INTO THE DEVELOPER (1b). CLOSE THE APPLICATOR TIP AND SHAKE IT TO OBTAIN A COMPLETELY EVEN MIXTURE. TWIST OFF THE APPLICATOR TIP IMMEDIATELY TO AVOID THE BOTTLE BURSTING. YOU CAN CHOOSE TO USE THE COMB APPLICATOR – IDEAL FOR MID-LENGTH OR STRAIGHT HAIR. 

2.COLOUR 

OPTION 1 – IF YOU HAVE VERY LIGHTENED OR BLEACHED HAIR.

1.APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.MASSAGE. ONCE THE ROOTS ARE SATURATED, MASSAGE AND LEAVE TO DEVELOP FOR 40 MINUTES. 
3.APPLY. NEXT, APPLY THE REMAINING PRODUCT THROUGHOUT THE LENGTHS AND ENDS. AGAIN, LEAVE TO DEVELOP FOR 5 MINUTES. 

OPTION 2 – IF YOU HAVE LIGHT COLOURED HAIR.

1.APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 45 MINUTES.

OPTION 3 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME.

1.APPLY. START APPLYING THE COLOUR MIXTURE ON THE LENGTHS AND USE THE BOTTLE TIP TO SPREAD THE PRODUCT THROUGHOUT THE HAIR. LEAVE TO DEVELOP FOR 15 MINUTES.
2.SPREAD. SPREAD THE REMAINING PRODUCT ON THE ROOTS AND LEAVE TO DEVELOP FOR 30 MINUTES.

3. RINSE AND DELICATELY CLEANSE

1.RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. THEN RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR.
2.SHAMPOO. REMOVE THE GLOVES, BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE AND THEN RINSE.

4. APPLY NOURISHING MASK

1.APPLY. APPLY A HAZELNUT AMOUNT OF THE NOURISHING MASK (3) TO YOUR HAIR, LEAVE ON FOR 3 MINUTES AND THEN RINSE. KEEP YOUR LIGHTWEIGHT NOURISHING MASK (3) TO USE ONCE A WEEK UNTIL YOUR NEXT COLOUR FOR SOFT, SHINY, LIVELY LOOKING HAIR.

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SAFETY INSTRUCTIONS
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before.
So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet).
In case of any reaction or when in doubt consult a doctor before using any hair colour product.
“Developer” contains hydrogen peroxide
“Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c
Do not use if your hair has been coloured with henna or with a progressive hair colourant
Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.