• General website

  • Is your packaging recyclable?

    L'Oréal Paris tries to simplify the packaging of our cosmetics and toiletry products, whilst placing the safety of our consumers above all other concerns. Product packaging has an important function in protecting the product. Our products are destined to come into contact with the outer parts of the body, their packaging must give them protection and innocuousness on a micro-biological and allergic level. Because eliminating PVC was problematic, in recent years we have taken initiatives such as replacing it with other materials that conserve our formulas in satisfactory conditions. Collectively, initiatives such as these reduce our products' impact on the environment. It is important to remember our concern for customers' safety. Our products are ultimately used in bathrooms and sometimes on children. If a glass product were to fall or break, it could cause injury; plastic packaging does not present this type of risk. Additionally, plastic packaging can be incinerated. With filters in place to treat emissions, the incineration of plastic packaging does not pose an atmospheric problem. It is also worth noting that transporting plastic packaging is both more economically and environmentally efficient than transporting glass; there is less impact on the environment due to a lighter transport requirement, resulting in lower energy use.

  • Do you use airbrushed or re-touched images?

    Honest and transparent advertising is important to us. We have a strict code of ethics and seek to ensure our advertised visuals do not mislead or exaggerate the effect the product can achieve, and that they’re in line with UK/Ireland advertising codes.

  • Can I trust your advertising claims?

    Honest and transparent advertising is important to us. We have a strict ethical code which states that we will give a fair and truthful description and visual representation of our products and their effects. All claims made in our advertisements are extensively researched, independently validated and approved before being shown to the public.

  • Does L’Oréal test on animals?

    L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. The rare exception allowed is if regulatory authorities demand it for safety or regulatory purposes.

    Find out more here.

  • How can I obtain a list of ingredients for a product?

    The European Community has required the cosmetics industry to write all ingredients on each product for greater transparency. The International Nomenclature of Cosmetic Ingredients (INCI) aims to harmonise labelling on a European level. Ingredients are listed on product packaging by their INCI name so they appear standardised across European countries. If you want any extra information, please contact a Consumer Advisor for L'Oréal Paris Cosmetics on UK: 0800 0304 033 or EIRE: 1800 818 673.

  • Make Up

  • How long should I keep my make up products?

    L’Oréal performs extensive safety evaluations on all its products to ensure that our commitment to product safety is upheld at every stage in the product’s life.

    In accordance with the European Cosmetics Directive, a date of minimum durability is only required for products whose shelf-life period is 30 months or less. All L’Oréal cosmetic products have been tested and shown to be stable for more than 30 months (2 ½ yrs) and therefore do not specify a date of durability. In the rare cases where a product’s shelf-life is less than 30 months, L’Oréal provides a date of durability on the packaging.

    For products which do not have a date of durability, in accordance with cosmetics regulation, L'Oréal specifies a "period after opening” (PAO) which is represented by a logo of an open jar with a number followed by the letter M (which represents the number of months). Once the PAO has elapsed, it is recommended to discontinue the use of any remaining product.

  • Skin care

  • How can I get the best self tan results?

    Choose a light or medium toned product, which tends to look more natural. Before using the product, wash and exfoliate your skin with a wash cloth or sponge to remove excess dead skin cells to avoid a streaky or patchy result. Women should shave their legs 12 hours prior application for an even result. Apply the tanning product evenly and lightly. Use less product on dry skin or thickened skin, such as over your ankles, knees and elbows. These areas tend to absorb more product. Five to ten minutes after applying, rub areas such as elbows and knees with a little lotion to lighten the effect. Rub lotion around wrists and backs of hands to blend with arms. Rub lotion around ankles and tops of feet to blend with legs. After you apply the product to your face and body, wash your hands with soap and water to avoid colouring your palms & wet wipe for the soles of your feet. Be sure to remove any product from under your fingernails. Then use a cotton ball to apply the self tan to the top of each hand. To prevent staining your clothes, wait until the product dries completely, usually about 20 to 30 minutes. Most tanning products don't contain a sunscreen and, therefore, don't protect your skin from sun damage. If you spend time outdoors, be sure to apply a sunscreen with a sun protection factor (SPF) of at least 15 before going outside.

  • Hair care

  • How do you tell whether you have dry or greasy dandruff?

    Dry flakes are small, white or grey in colour and fall from the hair like snowflakes at the slightest touch. They are usually found in dry or normal scalps. Greasy dandruff is more voluminous and appears clumped together by sebum that acts like glue on greasy scalps.

  • What can I do to get the best results from shampoo products?

    Follow this routine when using shampoo: Wet your hair well. Place shampoo in the palms of your hands and spread it through the whole of your hair. Gently massage your scalp in circular movements with your fingertips (do not rub or scratch) then the length of your hair. Leave for 2 or 3 minutes before rinsing.

  • Are there factors that encourage the appearance of dandruff?

    Many factors can have an influence: a hormonal imbalance, stress, excessive sweating, inappropriate or overly-aggressive shampoo, over energetic scalp massaging, changes in temperature (particularly in winter where you often move from the cold outside into the warm).

  • Does the appearance of dandruff depend on age or other factors?

    No, it is not affected by age. On the other hand, external factors such as stress, pollution… or internal factors such as seborrhoea can upset the microbial balance and accelerate the cycle of scalp renewal causing the appearance of flakes.

  • Does dandruff affect men and women equally?

    Yes. Dandruff affects around 45% of the population, regardless of gender or ethnicity.

  • Hair colour

  • Are allergic reactions to hair colour products preventable and if so how can they be avoided?

    Skin allergies to hair colourants can be avoided. Potential reactions can be detected by carrying out the skin allergy test as directed, 48 hours before you wish to use the product. This test is proven to be 100% predictive (Krasteva et al., European Journal of Dermatology, 2002 & 2005). That is why we clearly display important safety instructions on all of our products: 

    DO NOT USE : 
    If you have already had a reaction to a hair colourant. 
    If you have an itchy or damaged scalp. 
    BLACK HENNA TATTOO: if you have ever had a black henna tattoo, even a long time ago, you are very likely to have become allergic without realising it. Take no risk. Never use this product unless you have done the skin allergy test 48 hours before use. 


  • Are hair colorant allergies common?

    No, they are very rare. Many people can be allergic to a vast number of substances, including foods and natural products. On the contrary, reactions to hair colorants remain extremely rare. These reactions can occur for a very small number of people especially if they have previously had a temporary tattoo, such as a “black henna” tattoo.

  • Are hair dyes safe?

    Hair colourants have been extensively studied and their safety has been repeatedly confirmed by independent scientists and regulatory authorities alike. Consumers can continue to use our hair colourants with confidence when all instructions are followed correctly.

  • After applying hair colour, how can I avoid the product from running on to and marking my face?

    To avoid hair colour marking your face, clean away any excess product from your skin with cotton wool or a sponge.

  • Product ingredients

  • Do you use phthalates in your products?

    We began removing phthalates from our products as early as 2007. The removal was fully completed in 2010 for the group’s existing portfolio and it is systematically applied to all product formulations of new acquisitions.

  • Do you use plastic microbeads in your products?

    L’Oréal takes the matter of its environmental impact very seriously and is committed to ensuring that all of its products have the best-in class environmental profile. Since 1995, we’ve had a research laboratory dedicated to assessing the impact of our formulae on aquatic eco-systems.

    L’Oréal has decided to address the concerns of plastic microbeads and has publicly committed to phasing out all polyethylene microbeads from its scrubs by 2017.

    The phasing out of an ingredient is a complex process. It requires the analysis & identification of viable alternative(s) that can meet many criteria (including human & environmental safety, efficacy, sustainable sourcing of the raw material and overall costs). The Group is looking for natural alternatives (for e.g mineral particles, fruit seeds) that can provide for the same efficacy and safety as before.

    You may also be interested in our overall environmental profile and commitments. By 2020, we have committed to reducing our environmental footprint by 60% from a 2005 baseline. We will reduce our CO2 emissions in absolute terms by 60%, as well as our water consumption per finished product unit, and waste per finished product unit by 60% from a 2005 baseline. We will mobilise our teams every day to improve the environmental impact of our plants and distribution centres. We have also committed to sending zero waste to landfill, and to reduce the CO2 emissions of our transportation by 20% per finished product unit from a 2011 baseline.

  • Do you use Methylisothiazolinone (MI) in your products?

    L’Oréal’s highest priority is consumer safety and we only use preservatives with strong safety records. Whenever concerns arise regarding a preservative, the Group along with the Industry, reassess its safety. This is why in 2013 we proactively decided to no longer use Methylisothiazolinone (MI) in skin leave-on products. The process of phasing out MI in these products was completed earlier this year. Additionally, L’Oréal does not use MI in any of its hypo-allergenic, baby and sun protection products. We are following closely the safety review of MI carried out by the European Commission. This review will help define the safe use of MI as a preservative in rinse-off cosmetic products at the best efficient concentration level.

  • Do you use endocrine disruptors in your products?

    We pay close attention to the concerns surrounding alleged endocrine disruptors in cosmetics. We have been studying the field of endocrine modulation for a long time and have fully incorporated it among the parameters used for our ingredients’ safety assessment. All new raw materials are screened and the ingredients that we already used are continuously evaluated. Our goal is to ensure that our products are safe and do not contain any endocrine disruptors.