Beauty just got smarter - introducing our newest online tools

L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you: Use your phone or computer camera to preview over 100 shades of make-up and hair colours with our new augmented reality try-on tools. Get a tailored skincare routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists. Start experimenting now and find the best products for you.

The science behind Skin Genius


Whether you're changing up your eye makeup or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment.

The science behind Virtual Try On


If you’re thinking about changing up your hair colour, but don’t want to make any wrong decisions, our virtual try-on tool gives you the opportunity to try on hundreds of shades with zero commitment.