Beauty just got smarter - introducing our newest online tools

L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you: Use your phone or computer camera to preview over 100 shades of make-up and hair colours with our new augmented reality try-on tools. Get a tailored skincare routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists. Start experimenting now and find the best products for you.

WHAT WOULD YOU LIKE TO EXPLORE TODAY?

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Make Up Virtual Try On

Virtually try on our cosmetic products within a range of categories to find your new favourite shades.

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Hair Colour Virtual Try On

Try before you dye! Find your perfect colour match using our hair dye try on.

Try Now
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