Full Resist Your New Hair Workout Routine

Get up to half as much hair* on your brush with L’Oréal Elvive’s NEW Hair Workout Routine. We’ve all been there. We’ve all felt our hair grow weaker and more fragile. How? Seasonal changes, pollution, daily brushing and excessive styling. Hair is strong, but it’s definitely not invincible. If your hair has a tendency to break and fall, then just like your body, you need to give it a workout. But, what exactly is a #hairworkout?

Haircare is The New Skincare

Over the past few years, we’ve witnessed the rise of multi-step skincare routines and trends. One prominent example is the viral 10-step Korean skincare routine. However, there's a reason as to why 'cleanse, tone and moisturise' is such a popular phrase amongst skincare lovers. They are more aware than ever that maintaining healthy looking skin only requires a few steps. 
With the start 2020, as well as a new decade, we are beginning to see a shift in our haircare regimes. We are no longer just using shampoo. We are now looking into multi-step routines, the same way we did with skincare. L’Oréal Elvive’s new range – Full Resist – provides just the right number and combination of products to help you with your hair workout.

Your New Hair Workout

The “Full Resist” hair workout routine is designed to build strength and resist damage. With Biotin, Arganine and Provitam B5, it leaves your scalp feeling healthy and your hair up to twice as strong for half the breakage. The best part? You may not need to worry about excessive fall out from breakage again*. We’ve got you covered with a step-by-step guide:
Reinforce: Reinforce your lengths and nourish your scalp with Elvive Full Resist Reinforcing Shampoo. Apply on wet hair, massage scalp and lengths, then rinse. 
Protect and Detangle: Apply Elvive Full Resist Anti-Breakage Conditioner on wet hair, focusing on lengths. Leave for one minute then rinse. This anti-breakage conditioner helps protect and softly detangles your hair. 
Resist: Apply Elvive Full Resist Brush Resist Cream onto dry or wet hair before brushing or styling. This leave-in cream helps protects your hair from friction, tension and breakage, with heat protection of up to 230°C. Brush it, twist it, style it - It resists!
Power Up: Supercharge your routine with the Elvive Full Resist Power Mask. Use on the scalp, lengths, as a rinse off or leave in hair. This multi-use hair strengthening mask has a lightweight and silicone free formula for a natural touch. On scalp, massage on roots for a stimulating feeling. On lengths, works in affinity with hair fibre from root to tip to instantly boost hairs resistance to brushing. As a rinse off, leave for 5 minutes on wet hair, then rise to leave hair feeling reinforced. As a leave in, apply on dry or wet hair and style as usual. 

The Proof: Up to Half as Much Hair on Your Brush*

Want proof that this range really does work? An instrumental test has been carried out, with results showing that hair was up to twice as strong with half as much hair on the brush.*


*Measured as breakage from brushing on bleached hair. Full resist shampoo & conditioner vs. classic shampoo.