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Our Casting Crème Gloss Casting hair dye is a gentle way to add natural-looking colour to your hair. It’s specially formulated to delicately coat your hair fibres, giving you full coverage and a rich shine to tackle the first appearance of greys.

Lasting up to 28 washes, our semi-permanent casting hair dye will leave your hair looking super soft and glossy with rich undertones. Treat your tresses with L’Oréal Paris.

Cheryl’s shade is 500 Medium Brown

Do you get the fear when you colour your hair? Fear of damage? Fear colour won’t look natural? Is it your fear that doesn’t want you to colour? But you do?

Casting Crème Gloss is here to cast those fears aside…

Casting is the UK’s no. 1 for no ammonia. Enriched with Royal Jelly, it blends away first greys for soft, glossy natural looking colour.

Pre-colour test every time. Visit becoloursafe.com/casting to find out more

Source: 2017 Nielsen data, value, Colourants (client defined) 52 w/e 02/12/2017 UK Total Coverage. Visit www.loreal-paris.co.uk/casting1 to verify




cheryl's colour
500 medium brown

GO from
fear to fear less

GO from fear to fear less





Fear Of Colour Commitment?

Have you noticed the odd grey but never coloured your hair before? We know that it can be a daunting time when it comes to colouring your hair for the first time. The fear that it won’t suit you? The fear that you will be stuck with that colour? Fear Not.

Casting Crème Gloss is a semi-permanent hair dye that will wash out in up to 28 shampoos. It is a gentle way to add natural-looking colour to your hair and cover the first appearance of greys. Casting is designed to give you super soft, glossy hair with shimmering undertones. It doesn’t contain any ammonia and it smells gorgeous, too. No commitment, No worries.

Fear Of First Greys?

We all get that moment when we spot our first grey, and panic starts to kick in.
Fear Not.

Going grey happens to everyone. We know many of you don’t want to change your hair colour massively, you just want to cover those first greys. Casting Crème Gloss is formulated to cover up to 70% of your greys. It is a tone on tone technology, which will only lift your hair colour by one tone upwards or one tone downwards so that you don’t see dramatic root re-growth. You do not need to fear a dramatic colour change and your hair will be left with a glossy look whilst blending away greys – no one needs to know!

Casting Crème Gloss is here to take your fear of covering first greys to FearLess.

Fear that my colour wont look natural?

Worried your colour result won’t look natural? Fear Not.

Casting Crème Gloss is tailor-made to give a natural looking colour result. It uses tone on tone technology meaning it doesn’t dramatically shift your natural colour. Instead it gives your hair natural-looking shimmering colour as well as rich, glossy shine. Casting is made up of 37 different shades covering all shade bases from the coolest blondes to the deepest darkest blacks.

Use our shade finder to help find your correct natural looking shade

Casting Crème Gloss will take your fear of not having natural colour to FearLess.

Fear Of Long term damage?

Is fear of damage holding you back? Fear Not.

Casting is the UK’s No.1 brand for no ammonia. It is also enriched with royal jelly and a patented conditioning complex which helps protect the hair fibre for voluptuous hair helping the hair hold onto its exceptional softness + glossy shine, keeping those shimmering tones for longer.

For extra care for your coloured hair, L’Oréal recommends the Elvive Colour Protect range which nourishes hair from root to tip and helps protect colour radiance.

Source: 2017 Nielsen data, value, Colourants (client defined) 52 w/e 02/12/2017 UK Total Coverage. Visit www.loreal-paris.co.uk/casting1 to verify

Fear of Getting it Wrong?

Many of you may fear that dyeing your hair at home could go wrong. Fear Not.

Always do an allergy alert test at least 48 hours before you dye your hair in case you have any allergies to the hair dye to make sure you avoid any bad reactions.

To do this follow the below steps:
  1. Remove earrings. Pierce the crème colourant with cap
  2. Behind the ear and using a cotton bud apply a small quantity of the unmixed crème colourant sufficient to cover an area of 1 to 2cm (e.g. the size of a small coin) .
  3. Reapply two or three times allowing it to dry between each application
  4. Carefully reseal the colourant container and keep it for the application 48 hours later.
  5. Leave for 48 hours without washing, covering or touching
  6. If during this period you notice any abnormal reactions – such as itching, redness or smelling in and around the test area, DO NOT APPLY THE PRODUCT.

Visit becoloursafe.com/casting to find out more and for a full visual guide on how to do a patch test.

Taking your fear of getting an adverse reaction to FearLess.


Going to the hairdressers is a luxury that can often feel out of reach. This is why Casting Crème Gloss is your perfect solution. It is an easy, accessible way of keeping your locks looking vibrant through every season right from your bathroom.

Many of you may question how easy is it to dye your own hair? Read our full guide to find out step by step how to dye hair at home.

Here are also a few top tips:

  • Use Petroleum jelly to apply to your hairline and ears to stop the dye staining your skin.
  • Always do an allergy alert test at least 48 hours before you dye your hair in case you have a reaction to the product
  • Massage throughout the hair, including the roots, to ensure the product is thoroughly worked into the hair and is evenly spread
  • Apply a generous amount of the luminising conditioner with royal jelly throughout the hair, so that it is extra nourished after colouring





After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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