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preference-infinia-366-dark-red-3.66 Dark Red

DEEP RED HAIR COLOUR

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine dark red hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Dark Red revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Dark Red’s patented anti-fade system locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#REDPASSION

These reds are for the fiery, the colour lovers. Our ultimate reds are perfect for those who want a strong, sophisticated look.

3.66 Dark Red: Alexina's shade. The intense, elegant red. An ideal shade for anyone who wants a strong, sophisticated look.

With a tailor-made Colour Extender with powerful red tones to revive its ardour. Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine.

It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

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YOUR REVIEWS

4 stars

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4 stars
Courtney15
5 stars
12-11-2018

I bought this about a month ago to dye my hair ginger after using a previous ginger dye and having it not work out so well. I took some hair from my brush beforehand and put some dye on that to check what colour I could expect my hair to turn. I left it on for the recommended time and it turned such a beautiful, copper shade (think Merida). I proceeded to dye my whole head and it went amazingly. It didn't come out patchy whatsoever. It does fade over time, as with any dye, but the colour refreshers they provide are amazing in adding that vibrancy back to your hair.

1 stars
11-11-2018

Purchesd light beige blonde as I already had highlights but with a few grey hairs, noticed water was brown when rinsing off product my hair now is a horrible drab mousey colour hate hate it . I now will have to go and have highlights put back in my hair this product does not do what it says.

Lois07
1 stars
10-11-2018

I have dark blonde hair naturally so this should have worked on my hair instead it barely lifted the colour and turned it orange so will have to use something else to correct it. Wouldn’t bother if you’re wanting something to lighten your hair. Only benefit is it hasn’t damaged my hair at all, no dryness or breakage.

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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