L’ORÉAL PARIS ANNOUNCES RENEÉ RAPP AS EWEST GLOBAL AMBASSADOR

L'Oréal Paris, the world's number one beauty brand, announces singer-songwriter and actress Reneé Rapp as its new global ambassador.

Reneé Rapp is emerging as a Gen-Z pop culture icon. Resilient and fierce, she champions authenticity on her journey toward self-confidence. From Broadway to the big screen, Reneé Rapp played the iconic role of Regina George in the cult musical Mean Girls. Her acting success gave her the opportunity to pursue her lifelong dream of singing. Her debut album, Snow Angel, was the biggest-selling album by a female debut artist in 2023, cementing Rapp's reputation as a skilled songwriter with an astounding voice. As an advocate for LGBTQIA+ identities and mental health, she inspires many on their own journeys to self-confidence.

“L’Oréal Paris gives power to women, encouraging self-belief through one bold statement - “I’m worth it”. We are thrilled to collaborate with Reneé Rapp as a new brand ambassador. I was very touched, attending a Reneé’s concert in Paris, to see how much the young people in the room were loving her, supporting her, believing in her honesty and kindness and feeling understood by her. She’s a feminist artist who embodies how to be your authentic self, embrace your choices, and never be dictated to. She told me: “People don’t like women with opinions… and I have a lot of opinions.” Undeniably, she is worth it.”

Delphine Viguier-Hovasse
L’Oréal Paris Global Brand President

“I'm gassed to join L'Oréal Paris alongside incredible women who inspire people to embrace their strength in whatever form that may take. In a time where it's easy to let self-doubt and second guessing take over, be loudly yourself. Be radical, be angry if you need to and be truthful.”

Reneé Rapp