General details
Promotion Name and Description: L'Oreal Paris Women of Worth Creator Programme. L'Oreal Paris is launching a programme dedicated to empowering creators who want to level up their TikTok Shop game. The programme aims at upskilling creators on through workshops, events, webinars, community and education.
Promoter: L'Oréal Paris, a trading division of L’Oréal UK Limited, Gateway Central, White City Place, 187 Wood Lane, London, W12 7SA.
Entry Open Date: 00:01 on 01/10/2026 UK time
Entry Closing Date: 23:59 on 20/10/2026 UK time
Privacy Policy: https://www.loreal-paris.co.uk/privacy-policy
Entry
Eligibility:
- UK residents aged 18+ only.
- Entrants must be based in the UK.
- Entrants must have internet access and a TikTok account to participate.
- TikTok entrants’ account privacy settings must be set to public in order for Promoter to retrieve their content (i.e. not set to 'private')
How To Enter Requirements:
- To enter the competition, applicants must fill out the form on the dedicated L’Oreal Paris Women of Worth TikTok Shop Programme microsite [
https://www.loreal-paris.co.uk/women-of-worth-programme] with the following information:
- Their name, email address, TikTok handle
- a short paragraph describing their personal journey with TikTok Shop; and
- upload a video introducing themselves, speaking about their TikTok Shop journey including when they started, their experiences on the platform and their struggles.
- Video must not feature anyone other than the entrant themselves, otherwise the entry will be disqualified.
- Any entries which may breach the intellectual property rights of a third party (e.g. exhibiting third party brand names, logos, trademarks, images etc) will be immediately disqualified. Such disqualification will be carried out at the Promoter's reasonable discretion.
- Due to the nature of the competition the Promoter reserves the right to revise the dates and/or extend the period for accepting entries to the competition in the event of circumstances arising beyond its reasonable control.
- Any entries containing abusive, inappropriate, offensive or obscene language or imagery will be disqualified. Examples of language/images considered to be inappropriate, offensive or obscene, include (but are not limited to): any message/image which contains (a) swearing; (b) comments or actions which appear to be discriminatory of any person, company or group of individuals, for example comments of a racist, sexist or homophobic nature; (c) sexual innuendo, sexual language or sexual acts, actions or gestures; (d) promoting any illegal unlawful activity such as drug use; and (e) any message that appears to be an advertisement or solicitation to buy.
- The Promoter may at its absolute discretion pull any entry that it considers to be inappropriate, offensive, abusive or which is not in keeping with the spirit of this competition and its decision shall be final on this matter.
- Successful applicants will be announced via DM by 16 November. Closing date for all entries is midnight. Late entries will not be permitted Full entry details below:
- Create a short paragraph (minimum 5 sentences) about yourself where you capture in a few sentences why you would benefit from a L’Oreal Paris creator upskilling product with a focus on TikTok Shop.
- Create a video introducing yourself, speaking about your journey on TikTok Shop as a content creator. Explain why you would like to join the L’Oreal Paris Women of Worth TikTok Shop Programme – what do you want to learn, where do you need help, who would you like to meet, how would a creator upskilling programme benefit you? Minimum requirements: film face to camera, have good lighting, make sure the video has high resolution, your video must feel authentic without the use of AI or filters.
- Entrants are free to express their personal style and individuality. However, all submitted entries must be consistent with the values and spirit of L’Oreal Paris, including confidence, authenticity, self-expression and accessible beauty.
- In accordance with the above entrance criteria, entrants agree to be automatically entered into the competition and abide by these Terms and Conditions.
PRIZE DETAILS
Major Prize: The prize is participation in our L'Oreal Paris Women of Worth TikTok Shop Programme including events, workshops, webinars and much more. Events will be a mix of in-person and webinars. Transport not included. Overnight stays not included. Catering included for in-person events. 18+ age limit as requirement for entering the programme.
Number of Major Prize Winner(s): 20
Runner-up Prize: Not applicable
Number of Runner-up Prize Winner(s): Not applicable
COMPETITION DETAILS
Judging Date: 21/10/2026
Judging Procedure: 20 winner(s) will be selected on the Judging Date by a panel of judges, based upon the following criteria: technical prowess, creativity and quality of the entry. Applicants will be assessed upon their individual stories and how they align with the design and framework of the programme to ensure programme is beneficial to applicants. Both the paragraph and video should include details on personal journey of creators with TikTok Shop so far, some of their experiences, and struggles.
Successful applicants will be based upon entry submissions (paragraph + videos) displaying a high-quality standard, affinity to L’Oreal Paris, TikTok Shop, passion to learn, drive to create strong content.
Notification of Winner(s): Winner(s) will be notified by direct private message on TikTok, by 02/11/2026.
DELIVERY
Prize Delivery: Please allow up to 15 days from the date an applicant submits their form until notification of successful application and participation in the programme.
General Terms and Conditions
Entry and eligibility
1.Entries must be received between the Entry Open Date and the Entry Closing Date.
2.The competition is free to enter and no purchase is necessary.
3.Promoter’s employees, their immediate family or any third party directly associated with the promotion are not eligible to enter.
4.Incomplete, illegal, misdirected or late entries will not be valid. Proof of complying with the How to Enter Requirements will not be accepted as proof of receipt or entry. Promoter is not responsible for entries lost, damaged or delayed due to technical or connectivity or other problems.
5.Only one entry per person. Bulk entries from trade, consumer groups or third parties will not be valid. Multiple entries made by the same person from various email, social media or other accounts or from the same IP address will not be valid.
6.Any entries which do not comply with the How to Enter Requirements, or which contain any third party intellectual property without prior informed consent from the rights holder, or which contain any abusive, inappropriate, offensive or obscene language or imagery will be disqualified. Examples of language/images considered to be inappropriate, offensive or obscene, include (but are not limited to): any message/image which contains (a) swearing; (b) comments or actions which appear to be discriminatory of any person, company or group of individuals, for example comments of a racist, sexist or homophobic nature; (c) sexual innuendo, sexual language or sexual acts, actions or gestures; (d) promoting any illegal unlawful activity such as drug use; (e) any message that appears to be an advertisement or solicitation to buy; and (f) any materials (whether written or visual) that directly or indirectly relate to Promoter’s competitor brands or that show any intention of promoting any brand other than Promoter brand.
7.Promoter reserves the right to require entrants to prove that they are eligible to enter the competition and/or to carry out its own investigations (either itself or through a third party acting on its behalf), for example, to verify that entrants are a professional hairdresser based in the required location. If a winner is found to be ineligible, the Promoter reserves the right to select an alternative winner from all other eligible entrants to receive their prize and to require the return of any prize already awarded.
8.If the Eligibility requirements specified above require the entrant to be a salon owner or salon employee, then the relevant salon must be trading. If the salon is trading with L’Oréal (UK) Limited, it must be fully compliant with L’Oréal (UK) Limited’s conditions of sale and credit terms.
Prize fulfilment and disqualification
9.Prizes are as stated, they are not transferable and there are no alternative prizes or cash substitutes. Promoter reserves the right to substitute a prize of equal or greater value in the event that the selected prize is unavailable for any reason whatsoever.
10.A winner forfeits their prize and Promoter reserves the right to select an alternative winner in accordance with the Judging Procedure if:
(a)within 3 weeks of being notified by Promoter, a winner does not respond or does not provide their full name and relevant details (if applicable, details for the prize to be despatched to in the eligible country of residence); or
(b)if a prize is rejected or returned undeliverable; or
(c)if an entry is invalid or an entrant is disqualified or in breach of these Terms and Conditions.
11.Promoter reserves the right to disqualify an entrant or winner that, in its absolute discretion, could bring Promoter into disrepute.
12.Promoter shall disqualify any entries that have failed to abide by and/or are in breach of these Terms and Conditions.
13.The name of the winner(s) can be obtained by sending a stamped, self-addressed envelope, within 4 weeks of the Judging Date to the Promoter at Gateway Central, White City Place, 187 Wood Lane, London, W12 7SA, referencing the Promotion Name.
Promotional Activity relating to the competition
14.In entering the competition, all entrants and winners agree to participate in any promotional activity relating to the competition, which may include entry content, voice, image and name for publicity purposes (in any media, print or online, including any websites, social media sites or third party retailer websites) and in advertising, marketing or promotional material (whether or not related to the competition) free of charge without additional compensation or prior notice. Promoter may modify any entry content to fit in context with the relevant usage, whilst maintaining its original sentiment.
Personal Information
15.All personal details and/or information given in the application either in the entry process or otherwise must be truthful, accurate and in no way misleading. Promoter reserves the right to disqualify entrants if they have supplied untruthful, inaccurate or misleading personal details and/or information.
16.Any personal information that entrants share with the Promotor (including name, address, email, social media profile, or other data) will be kept secure and only used in line with Promoter’s Privacy Policy and these Terms. By entering the competition, entrants acknowledge that their information may be used by the Promotor and its suppliers to administer the promotion. The Promotor may contact entrants by email, post, phone, SMS or other means in relation to the promotion, but will not send entrants any marketing communication unless entrants have also agreed to this.
Use of Entry Content
17.Promoter shall own all the copyright and other intellectual property rights in the entries and any other materials (whether visual, oral or written) generated during the various stages of this promotion, in perpetuity and on a worldwide basis for use at Promoter's sole discretion including, without limitation, use in advertising, other media, press releases, editorial and promotional activity, point of sale material, Promoter's websites, third party websites (including Facebook, Instagram, X (formerly Twitter) and Youtube), newsletters and e-newsletters.
18.Accordingly entrants assign to Promoter any copyright and other intellectual property rights which exist in their participation in this competition and irrevocably waive any moral rights that could vest in them (which shall include their name, location and age) under the Copyrights, Designs and Patents Act 1988 or otherwise, and undertake to do all things necessary immediately on Promoter’s request to effect or confirm any assignment in this paragraph.
Limitation of Liability
19.Neither Promoter nor agencies nor suppliers involved in this promotion may be liable to the winners, whether arising from tort including negligence, breach of contract or otherwise or for any damage, loss, liabilities, injury or disappointment incurred or suffered whatsoever as a result of or relating to participation in this competition or the prizes to the extent permissible by law. No compensation for loss of earnings will be paid by Promoter for participation in any aspect of this competition.
Social Media Platform Specific Terms
20.Entrants must have internet access and either (a) a public Facebook account, (b) a public X (formerly Twitter) account, (c) a public TikTok account or (d) a public Instagram account to be eligible.
21.By entering this competition, entrants will be deemed to be bound by and have accepted these Terms and Conditions; the Facebook Statement of Rights and Responsibilities and Facebook Community Standards; the X Rules, Terms of Service, X Policies and Guidelines for Promotions on X; the TikTok Community Guidelines and the TikTok Terms of Service; and the Instagram Terms, Instagram Privacy Policy and Instagram API Terms. Promoter reserves the right to disqualify any entries that have failed to abide by and/or are in breach of these aforementioned terms.
22.This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, X (formerly Twitter) , TikTok or Instagram. You are providing your information to Promoter and not to Facebook, X (formerly Twitter) , TikTok or Instagram. The information you provide will only be used as stated in these Terms and Conditions. By entering the competition, entrants will be deemed to have released Facebook, X (formerly Twitter) , TikTok and Instagram from any and all liability arising from their participation in the competition or out of, pursuant to, or as a result of the carrying out of the competition.
General Terms
23.Promoter’s decision is final and no correspondence will be entered into.
24.Promoter reserves the right in its absolute discretion to amend or waive any of these Terms and Conditions, or suspend or cancel the competition at any stage, in the event of circumstances that are unforeseen or beyond its reasonable control (including suspected or actual fraudulent or misleading practices or other breaches of these Terms and Conditions).
25.English law applies and the English courts shall have exclusive jurisdiction over any proceedings in connection with this promotion.
