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Product details
Discover Excellence Crème Age Perfect Nudes, a no ammonia triple care Colour, enriched with micro-keratin. Cares for your Colour. Cares for your scalp. Cares for your hair. Get 2x stronger hair and 100% grey coverage*. It is designed to flatter mature hair with a post Colour ritual gentle on scalp.
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FORMULA
No ammonia formula with micro-keratin. Layered-tone technology for mature, grey hair. The formula is designed to work differently on grey hair than on pigmented hair, creating natural-looking highs and lows as if it was highlighted.
RESULTS
Natural looking and long-lasting Colour. Colour that is so natural, flattering on mature hair.
SHADE RANGE
5 no ammonia flattering shades on mature hair.
BENEFITS
• 2x stronger hair*
• 100% Grey coverage*
• Long-lasting Colour
*Instrumental Test
Ingredients
AQUA / WATER / EAU · CETEARYL ALCOHOL · PROPYLENE GLYCOL · DECETH-3 · LAURETH-12 · ETHANOLAMINE · OLETH-30 · LAURIC ACID · POLYQUATERNIUM-6 · GLYCOL DISTEARATE · SODIUM METASILICATE · SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE · CI 77491 / IRON OXIDES · CI 77891 / TITANIUM DIOXIDE · m-AMINOPHENOL · 2-AMINO-3-HYDROXYPYRIDINE · ASCORBIC ACID · MICA · SODIUM METABISULFITE · HYDROXYBENZOMORPHOLINE · HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN · PHENOXYETHANOL · ARGININE · 6-HYDROXYINDOLE · THIOGLYCERIN · TOLUENE-2,5-DIAMINE · DIMETHYL PHENETHYL ACETATE · CARBOMER · SERINE · EDTA · TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES · TETRASODIUM EDTA · PARFUM / FRAGRANCE
FAQ
What is the best hair dye for grey coverage on mature hair?
For mature hair, the ideal dye provides 100% grey coverage while being gentle on the hair and scalp. L'Oréal Paris Excellence Crème Age Perfect Nudes is our first no-ammonia permanent color specifically designed for mature hair. It offers a triple care formula that cares for your color, your scalp, and your hair, resulting in a natural-looking, layered-tone color that is flattering for mature skin tones.
Why does hair turn grey and change texture with age?
Hair turns grey due to a gradual disappearance of melanocytes, the cells responsible for producing melanin (the pigment that gives hair its color). This process is primarily caused by aging and oxidative stress. As hair loses melanin, its properties change. Grey hair can become thicker, stiffer, more resistant, and less shiny than its pigmented counterparts.
What makes hair color for mature hair different?
As we age, our hair and scalp change. We experience a higher percentage of greys, our scalp can become more sensitive, and our hair fiber can feel weaker. L'Oréal Paris Excellence Crème Age Perfect Nudes is specifically designed to address these challenges. Its no-ammonia formula is gentle on the scalp, it's enriched with Micro-Keratin to make hair feel stronger and thicker, and its Layered-Tone Technology creates a natural-looking color that blends beautifully with greys, making root regrowth less visible.
Will this hair dye provide 100% grey coverage?
Yes, L'Oréal Paris Excellence Crème Age Perfect Nudes is scientifically proven to provide up to 100% grey coverage, even on stubborn greys.
Is this a permanent hair color?
Yes, this is a permanent hair color that provides a long-lasting, natural-looking result.
What does "no ammonia" mean and why is it important for mature hair?
A "no-ammonia" formula, like the one in L'Oréal Paris Excellence Crème Age Perfect Nudes, uses an alternative alkaline agent to gently open the hair cuticle for coloring. This is particularly beneficial for mature hair, as research shows that women over 55 are more concerned about hair health and scalp sensitivity. Our no-ammonia formula provides a more pleasant coloring experience with a gentle scent, while still delivering 100% grey coverage.
What is Layered-Tone Technology?
Our innovative Layered-Tone Technology creates natural-looking highs and lows, as if your hair was highlighted. The formula is designed to work differently on grey hair than on pigmented hair, maintaining a harmonious contrast that results in flattering, blended roots and less visible regrowth.
What is Micro-Keratin and what does it do?
Keratin is a structural protein naturally found in hair. The formula of L'Oréal Paris Excellence Crème Age Perfect Nudes is enriched with Micro-Keratin, which is 50x smaller than classic keratin polymers, allowing it to penetrate deeper into the hair fiber. This helps strengthen and rejuvenate the hair while coloring, leaving it feeling thicker and 2x stronger.
How will this product improve my hair's quality?
L'Oréal Paris Excellence Crème Age Perfect Nudes offers a rejuvenating coloring ritual. Instrumental tests show that our triple care system leaves hair visibly improved. It provides 7x more nutrition, leaves hair feeling 2x softer and smoother, and looking 2x shinier.
How do I choose the right shade for me?
The Excellence Crème Age Perfect Nudes range is designed with 5 flattering nude shades that are perfect for mature hair and skin tones. When looking at the pack, you can see the expected result based on your current hair color. If you ever hesitate between two shades, always choose the lighter one.
Is this hair dye suitable for all hair types and textures?
Yes, L'Oréal Paris Excellence Crème Age Perfect Nudes is suitable for all hair textures.
How long does the coloring process take?
The developer and coloring cream should be left on the hair for 30 minutes to ensure optimal grey coverage and color result.
What is included in the box?
Inside each box of L'Oréal Paris Excellence Crème Age Perfect Nudes, you will find the No-Ammonia Coloring Cream, the Cream Developer, a gentle post-color Shampoo, and a Nourishing Mask to use for up to 6 applications.
How do I apply the color?
Always start by applying the color to your roots first, as this is where hair is the most resistant. Then, apply the remaining product through your lengths and ends. For a full head application on hair with no greys, you can apply all over and let it sit for 30 minutes. Always follow the instructions in the leaflet and perform an allergy alert test 48 hours before coloring.
What is the purpose of the Gentle Shampoo and Nourishing Mask?
The post-color routine is essential for a beautiful, long-lasting result. The shampoo is specially formulated to be used right after rinsing out the color, gently cleansing the scalp and hair. The nourishing mask protects the hair and provides nourishment and shine for weeks to come.
Will this color make my hair look flat?
No, quite the opposite. Traditional colors can sometimes look heavy or flat on mature hair. Excellence Crème Age Perfect Nudes is designed with Layered-Tone Technology to create a multi-tonal, natural look with harmonious highs and lows, adding dimension to your hair.
Why does grey hair seem more resistant to color?
Grey hair can have a different texture and a more compact cuticle layer compared to pigmented hair, which can make it harder for color to penetrate. The L'Oréal Paris Excellence Crème Age Perfect Nudes formula is specifically developed to effectively open the cuticle and deposit color deep within the fiber for up to 100% grey coverage.
How often will I need to re-color my hair?
This depends on how quickly your hair grows. Typically, roots become visible and require a touch-up every 4 to 6 weeks. One of the benefits of the blended, layered-tone result from Excellence Crème Age Perfect Nudes is that root regrowth is less visible and jarring.
Can I use this product if I have a sensitive scalp?
Excellence Crème Age Perfect Nudes is designed to be gentle on the scalp, thanks to its no-ammonia formula and post-color caring shampoo. However, it is crucial for everyone to perform a skin allergy test 48 hours before every use of this product, as allergies can develop unexpectedly.
Will this product help with hair breakage?
Yes, the complete triple care coloring ritual is designed to strengthen hair. Instrumental tests show that hair is 50% stronger and suffers 50% less breakage after using the full L'Oréal Paris Excellence Crème Age Perfect Nudes routine.