Paradise Mascara 2-in-1 Mascara Primer

4.4 out of 5 stars. 193 reviews for Primer.

Castor Oil-Enriched Volumising Mascara Black - Black

Castor Oil-Enriched Volumising Mascara Extra Black - Intense Black

Mascara Waterproof Black - Waterproof Black

Primer - White

Paradise Forever Noir Mascara - Noir Mascara

Color

Product details

Boost volume and case. Enriched with jojoba oil and vitamins.

Take your lashes for next-level paradise with new L'Oréal Paris Paradise Mascara Primer, our first 2-in-1 lash primer to boost volume and care. Apply it before your regular mascara, for lashes that look even longer and fuller. The ultra-soft brush coats lashes with a silky smooth formula enriched with jojoba oil and vitamins. Lashes feel feather-soft, stronger and more conditioned

Usage

Comb L'Oréal Paris Paradise Mascara Primer through lashes, before applying mascara. Move the ultra-soft brush back and forth from root to tip to coat every lash. Follow by applying Paradise Mascara, or your regular mascara, over the top of the primer.

Ingredients

AQUA / WATER • POLYBUTENE • PARAFFIN • POTASSIUM CETYL PHOSPHATE • CERA ALBA / BEESWAX • COPERNICIA CERIFERA CERA / CARNAUBA WAX • STEARETH-2 • CETYL ALCOHOL • ALCOHOL DENAT. • PHENOXYETHANOL • HYDROXYETHYLCELLULOSE • ACACIA SENEGAL GUM • PANTHENOL • ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER • CAPRYLYL GLYCOL • HYDROGENATED JOJOBA OIL • HYDROGENATED PALM OIL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • DISODIUM EDTA • BHT • ROSA CANINA FRUIT OIL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PROPYLENE GLYCOL • PROPYL GALLATE • CITRIC ACID (F.I.L. B210585/1).

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Safety Information

No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.

Reviews

Rating Snapshot

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120 reviews with 5 stars.

43 reviews with 4 stars.

18 reviews with 3 stars.

5 reviews with 2 stars.

7 reviews with 1 star.

Overall Rating

4.4

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Average Customer Ratings

Value for money, 4.5 out of 5

Texture, 4.5 out of 5

Fragrance, 4.3 out of 5

Moisturising benefits, 4.4 out of 5

Customer Images and Videos

Filter Reviews

1 to 8 of 193 Reviews.

1 – 8 of 193 Reviews

5 out of 5 stars.

An essential

a month ago

An essential for ladies like me who have short fine lashes

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

2 months ago

Made my mascara cling better

Product used since : 18/06/2026

Originally posted on asos.com

3 out of 5 stars.

decent for the price

3 months ago

doesnt really add much volume or thickness, lashes feel a bit dry after use but works overall as simple base

No, I do not recommend this product.

Product used since : 11/06/2026

Originally posted on asos.com

4 out of 5 stars.

Good-worth it

3 months ago

Really extends lashes. Brush is good but doesn’t capture every lash. Have to go over a few times.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

4 months ago

I love that product

Product used since : 18/09/2025

Originally posted on asos.com

5 out of 5 stars.

5 months ago

My go to primer to add a little length and thickness to my lashes.

Product used since : 27/03/2026

Originally posted on asos.com

1 out of 5 stars.

Not For Me

6 months ago

Left a white residue on my eye lashes. Didn't separate my long lashes. When i applied my mascara my lashes still stuck together! Waste of money.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Effective primer

11 months ago

Love this primer. It diesnt go on very thickly so you dont get bright white lashes.it doesn't dry hard and crusty so its eady to layer over eith your mascara and the contents of the tube last too.

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 193 Reviews

Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

120 reviews with 5 stars.

43 reviews with 4 stars.

18 reviews with 3 stars.

5 reviews with 2 stars.

7 reviews with 1 star.

Overall Rating

4.4

Review this Product

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Average Customer Ratings

Value for money, 4.5 out of 5

Texture, 4.5 out of 5

Fragrance, 4.3 out of 5

Moisturising benefits, 4.4 out of 5

Customer Images and Videos

Filter Reviews

9 to 38 of 193 Reviews.

9 – 38 of 193 Reviews

5 out of 5 stars.

Fantastic Product

a year ago

Amazing primer that really works under mascara. I've tried other expensive ones but this is definitely the best.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Good product for all ages

a year ago

Builds lashes well easy to use and does not irritate my eyes

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Excellent

a year ago

Excellent base for the mascara and comparable quality to Dior

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Good product

a year ago

Makes your lashes look much longer - product is worth it

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Not Good

a year ago

Awful, makes my mascara clump up! Wouldn’t buy again

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

excellent product.

a year ago

Have trouble with lashes. They tend to slant after applying mascara. This primer seems to do the trick Would buy again

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Not great

a year ago

Dried my lashes out a bit, and i used the matching mascara on top

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

L’Oréal mascara

a year ago

Very nice texture, easy to apply gives your lashes nice length

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Must have product

a year ago

Love this product won’t use mascara without this. It really does do what it says!

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Great Primer

a year ago

This primer is great, helps with my sensitive eyes. And it makes putting on my mascara easier, also makes my lashes look thicker.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great

2 years ago

Great. Makes my Eyelashes look thicker & Longer will recommend

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

For longer thicker lashes

2 years ago

My lashes are fair and sparse but i build up with this primer then two coats of black mascara- really makes a difference. Doesn't affect my eyes

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great

2 years ago

This has helped to enhance my eyelashes. I use it every day now

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Primer

2 years ago

This makes a huge difference to how my mascara looks

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

I love it

3 years ago

Top product, I like how look,very good offer online

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Makes mascara flaky and useless.

3 years ago

Terrible product. Made my mascara all clumpy and flaky. Looked good for first 5 minutes but didn't last the day.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Amazing!

3 years ago

Best mascara primer ever! Does not clump, goes on smoothly and gives great length to lashes. Highly recomnended!

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Good all rounder

3 years ago

Not a bad product but nothing amazing. There are better lash primers out there at the same price point

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Wow!!!!!

3 years ago

After L’Oréal discontinuing my double ended mascara I was so disappointed Then when looking for a primer I saw this and my goodness it is fantastic! I am so pleased I came across this. I use it with their telescopic mascara and wow definitely no need for false lashes. Absolutely made up with these products and far exceeds my previous mascara by far and I was very pleased with that. So do yourself a favour and get this.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Extra oomph!

3 years ago

I always start with a primer to give my lashes an extra oomph.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Itchy eyes

3 years ago

Looking forward to using this product, but as it made my eyes itchy I am throwing it away!

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great eyelash primer

3 years ago

I have been using this product under my mascara for years - helps condition and lengthen the eyelashes before applying mascara. I have tried applying mascara without it and I just find it gives me a much better look when I do use it as a base.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Opening the thing

3 years ago

I bought this yesterday from superdrug. Neither I nor my husband could open the container..it eventually snapped the neck from the rest of thd tube as if superglued around the seal. So I'll never know if it's any good. What a waste of money.

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

4 out of 5 stars.

Average primer

3 years ago

I got this primer to replace my previous primer and it's not as good as my previous primer but does the job fine.

Yes, I recommend this product.

Originally posted on asos.com

5 out of 5 stars.

Primer for lashes

3 years ago

Really makes a difference to my eyelashes, makes them feel and look fuller and lifts better than just mascara ,this is my 2nd purchase

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

so good

3 years ago

i use this all the time after curling my lashes they hold the curl so well but it dries quite quickly

Yes, I recommend this product.

Originally posted on asos.com

5 out of 5 stars.

WaW

3 years ago

Does what is says. This really makes a big difference to my lashes

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Works well

3 years ago

Was re commended this by a friend and now I’m a convert. Love the fact it goes on white as it shows up clearly. Mascara glides on over it no problem and it works a treat. Really pleased

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Definitely worth it

3 years ago

Excellent primer that makes the lashes straight and separated

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Best mascara primer

3 years ago

This is my go to primer and it never fails me. Great application and never have any issues using other mascaras over it

Yes, I recommend this product.

Originally posted on boots.com

9 – 38 of 193 Reviews

Rated 5 out of 5 by Emma b from An essential An essential for ladies like me who have short fine lashes

Date published: 2026-08-17

Rated 5 out of 5 by Anonymous from Made my mascara cling better

Date published: 2026-06-29

Rated 3 out of 5 by 1234 from decent for the price doesnt really add much volume or thickness, lashes feel a bit dry after use but works overall as simple base

Date published: 2026-06-16

Rated 4 out of 5 by Rose from Good-worth it Really extends lashes. Brush is good but doesn’t capture every lash. Have to go over a few times.

Date published: 2026-06-08

Rated 5 out of 5 by Anonymous from I love that product

Date published: 2026-04-28

Rated 5 out of 5 by Anonymous from My go to primer to add a little length and thickness to my lashes.

Date published: 2026-04-03

Rated 1 out of 5 by Smokey60 from Not For Me Left a white residue on my eye lashes. Didn't separate my long lashes. When i applied my mascara my lashes still stuck together! Waste of money.

Date published: 2026-03-16

Rated 5 out of 5 by Looopylu from Effective primer Love this primer. It diesnt go on very thickly so you dont get bright white lashes.it doesn't dry hard and crusty so its eady to layer over eith your mascara and the contents of the tube last too.

Date published: 2025-09-26

Primer Reviews - page 2

Rated 5 out of 5 by Mrs S from L'Oreal Paris Lash Paradise Mascara Primer Made my thinning lashes look much fuller and because it's white I can see where I have used it and follow afterwards with my black mascara. This is great for us 60 plus ladies who still like a little glam.

Date published: 2022-11-07

Rated 5 out of 5 by Tracy from Fab primer Really helps lengthen my non existent lashes. Coats very well

Date published: 2022-10-09

Rated 5 out of 5 by 22cat09 from Excellent base for mascara Wow this is brilliant. I searched online for "best" mascara primer and this was mentioned a few times. Best primer I have used !

Date published: 2022-08-26

Rated 5 out of 5 by Suzanne from Love this lash primer Ordered this after it was recommended by a tik tok make up artist and it has not disappointed

Date published: 2022-08-06

Rated 5 out of 5 by Teeps from Love this! I have very thin eyelashes and this product easily doubles their thickness.

Date published: 2022-07-16

Rated 5 out of 5 by Vivii from L'Oréal lash primer Always used Estée Lauder primer until l found this , lts great doesn’t clump, makes lashes appear longer and mascara easier to remove .. wouldn’t use anything else now .

Date published: 2022-07-11

Rated 5 out of 5 by Glam from Really good It makes my lashes look thicker

Date published: 2021-12-12

Rated 2 out of 5 by Laurie from Not for straight lashes if you want a curl My usual double ended loreal mascara was out of stock so I thought I'd try this primer with mascara. I curled my lashes and this literally took the curl out and made them completely flat. What a waste of money!

Date published: 2021-09-06

Rated 1 out of 5 by LOreal fan from Disappointing White primer which if left to dry and topped with matching L'Oreal mascara, looks clumpy and by the end of the working day, black flakes are falling onto my cheeks. Would not buy again.

Date published: 2021-04-20

Rated 4 out of 5 by Soph97 from Pretty good Definitely makes lashes look thicker but a bit clumpy

Date published: 2021-04-11

Rated 3 out of 5 by Angebumble from Flakes off This primer definitely makes my lashes look longer and thicker but by afternoon my mascara has flaked off into my cheeks looking a mess. Does anyone have any tips to stop this happening?

Date published: 2021-03-09

Rated 5 out of 5 by LeanneS from The BEST primer I’ve been searching for a great primer for years. I had my eyelash extensions off at the start of lockdown and I wanted something to assist in adding length. This hasn’t disappointed!

Date published: 2021-02-07

Rated 5 out of 5 by Fifibuffay from Brilliant Really makes a difference to lashes! Will buy this again.

Date published: 2021-01-13

Rated 3 out of 5 by Nix99 from So so Ok so this will definitely give your lashes a boost but not by much. It’s quite an effort to cover the white primer with mascara to make it look black and not grey. By the time you’ve done this it can get quite cloggy.

Date published: 2020-12-02

Rated 5 out of 5 by olivia from Great makes a big difference to my mascara, my eyelashes look a lot longer when i’m wearing this :)

Date published: 2020-11-25

Rated 4 out of 5 by Weefleur from Works well Works really well and definitely adds that bit of extra length

Date published: 2020-10-25

Rated 5 out of 5 by Efa2020 from Fuller longer and protected lashes keeps all day I always keep paradise primer in my makeup bag, having discovered it 2 years ago. It is the only thing that keeps my lashes on and looking voluminous and long, like a fake lash look! I lost my eyelashes to chemo last year and it still works on the stumps that have now regrown and gives me a much more defined look. Not too clumpy and lasts all day

Date published: 2020-10-10

Rated 5 out of 5 by Diana from Fantastic I bought this a couple of days ago, how did I ever live without it.

Date published: 2020-03-09

Rated 5 out of 5 by PRTiff from My Big Lashes are back!! After having my little one.. I lost alot of the thickness and length in my Lashes. After reading that this primer had Jojoba oil in... I purchased it. Never have I been so happy. My Lashes Are Back!!!! Love this Product!!!!

Date published: 2019-12-03

Rated 5 out of 5 by Teddybear from Amazed ! I don't usually write reviews but having read the existing reviews I have bought this primer and I am very pleased indeed with the results. I have never used a mascara primer before but I have seriously missed out, not trying this before. It separates and curls the lashes and after applying my L'Oreal Mascara (I have used this for years) my eyelashes look absolutely stunning ! Can highly recommend trying this - you will not regret it.

Date published: 2019-10-10

Rated 5 out of 5 by missyjc from Brilliant product - my favourite! I would highly recommend this mascara primer. I’ve tried it using the mascara that goes with it and also different mascaras - it works well with any mascara!

Date published: 2019-09-13

Rated 1 out of 5 by GG83 from Disappointed The only positive with this primer is it does help your lashes to look darker, but I do find it makes your lashes look clumpy in places, didn’t like this at all and won’t be using again.

Date published: 2019-01-20

Rated 4 out of 5 by Lufu from It gives fuller longer lashes I heard about Paradise Mascara on my favourite YouTuber's video, she was raving it so much, so much so that it made me really curious about these mascaras. I already have a favorite top-coat mascara (Clinique), so purchased this primer instead of mascara. So far I'm very happy with the result - it gives fuller longer lashes I always wanted. Be aware though that you have to take time to cover all the white bits so it is not exactly a quick apply & I found it works better not to apply from the loot of my lashes but apply from the middle to the top only to add more length.

Date published: 2018-07-11

Rated 5 out of 5 by Nicole from Paradise Mascara Primer - I use this primer with the paradise mascara and I love the results. The primer separates and elongates the lashes whilst adding volume. The results look amazing- so much so that this is now my evening wear mascara.

Date published: 2018-04-04

Rated 4 out of 5 by Dani from I enjoyed using this. I found it gave me a slight bit more length to my lashes.

Date published: 2018-03-13

Rated 5 out of 5 by Beeni from This is the first time I used primer before applying mascara. I am really surprised with the outcome and was cursing myself why I didn’t use it before. We are part of extended family and my cousins and very close. I used this on the occasion of wedding and everyone praised my eye makeup thanks to loreal paradise mascara and primer

Date published: 2018-03-09

Rated 5 out of 5 by Kady from I have never used a mascara primer before but it's great, it made my lashes really soft and stopped the mascara flaking off, I now use it as part of my daily routine. I love it

Date published: 2018-02-22

Rated 5 out of 5 by Keely217 from It really makes the difference! my lashes looked amazing and it was comfortable! didn’t clot up or feel heavy on my eyes its great

Date published: 2018-02-21

Rated 4 out of 5 by Dvf29 from Not usually a fan of duo mascaras where a primer is used followed by a mascara but this is a first! First time I tried this product was when I was getting ready for a night out. It was that good I didn’t need to wear false lashes! Was worried about the chunky brush but it didn’t apply chunky at all. Only let down is the packaging, it doesn’t match the typical L’Oreal mascara design and looks a little cheap

Date published: 2018-02-20

Rated 5 out of 5 by Lilly27 from Love this mascara primer! I use it every day now. Doesn’t leave lashes clumpy and my lashes feel softer since I’ve started using it. perfevt if you like a longer lash look

Date published: 2018-02-19

Primer Reviews - page 4