Product details
It’s time to let your silver shine! Embrace your greys with NEW Cool Silver from L’Oréal Paris, our first treatment for naturally grey hair. L’Oréal Paris Cool Silver is powered with Ceramides and Silver Hues, and in just one step, delivers up to 15 days of vibrant greys* and visibly healthier hair. Available in 3 shades, this quick treatment takes just 10minutes and leaves light or dark grey hair up to 3xsofter** and 2x stronger***, visibly reducing breakage and brassy hair.
*Instrumental test after 7 washes.
** Instrumental Test.
*** High-repetition instrumental brushing test.
Ingredients
1263251 D - COLOURANT CREAM: AQUA / WATER• CETEARYL ALCOHOL • COCAMIDOPROPYL BETAINE• BEHENTRIMONIUM CHLORIDE • PROPYLENEGLYCOL • AMODIMETHICONE • SCLEROTIUM GUM• H C BLUE NO. 2 • C I 60730 / ACID VI O LET 4 3 •COCOS NUCIFERA OIL / COCONUT OIL • SODIUMCHLORIDE • PHENOXYETHANOL • ETHANOLAMINE• TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE• 2-NITRO-5-GLYCERYL METHYLANILINE • ISOPROPYLALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL• CITRIC ACID • CETRIMONIUM CHLORIDE • COUMARIN • PARFUM/FRAGRANCE (F.I.L. Z70051948/1).
Instructions of Use
Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.
MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.
• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.
MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.
• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use
FOR ALL HAIR TYPES & TEXTURES
OUR SCIENCE
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Caring formula for radiant grey
Cool Silver is enriched with purple dyes for a silver touch and for a grey full of reflects without yellow tones. Infused with ceramide, it strengthens hair, leaving it visibly healthier, softer and 2 times stronger* with radiant shine. *Instrumental Test
Discover your perfect shade of silver
Choose from three complementary shades to perfect your unique silver: Pure White, Pearly White and Absolute Silver.
Get beautiful luminous silver
Enjoy stunning silver shine in just 10 minutes***! New Cool Silver Hair treatment removes yellow tones for up to 15 days* of beautiful silver with easy one step application. Let your silver shine! *Instrumental Test ***Posing time between 10-15 minutes
BEFORE & AFTER
BEFORE
AFTER
Cool Silver
ONE STEP, EASY APPLICATION
Featured Products
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FAQ
Who is Cool Silver for?
Cool Silver is designed for women over 45 who have embraced their natural grey hair, with over 50% grey, and seek a solution to enhance and beautify it without the need for coloring.
Why does grey hair often develop a yellowish tone?
Grey hair can develop a yellowish tone due to UV exposure. Without melanin—nature’s UV filter—hair is more vulnerable to sun damage, which can cause protein breakdown, leading to that unwanted yellow hue.
How does Cool Silver work to solve this?
Cool Silver is a unique color-enhancing treatment specifically designed for grey hair, offering more than just color correction.
How does the solution neutralize the yellow tones?
Using cool direct dyes, Cool Silver neutralizes yellow tones by depositing color on the surface of the hair fiber. With no penetration into the hair shaft, this technique preserves the hair’s integrity, keeping it strong and protected from damage.
How does Cool Silver enhance natural beauty?
The formula includes silver pigments and caring agents that deliver luminous shine, reviving and enriching the natural radiance of grey hair.
What are the benefits for hair health and appearance?
With caring polymers and ceramides, Cool Silver seals the cuticle, forming a barrier against environmental damage. It deeply hydrates and strengthens the hair fiber, reducing breakage and split ends for a smooth, healthy, and vibrant look.
How to apply and use Cool Silver?
- Frequency: Apply every two weeks for optimal results. For a more intense silver tone, use weekly.
- Duration: Leave in for 10–15 minutes, adjusting for desired intensity.
- Longevity: Results last up to 7–8 washes (about 15 days).
- Shelf Life: Use within 12 months after opening.
What results can I expect with Cool Silver?
Alongside color enhancement, Cool Silver offers impressive care benefits:
- Anti-yellow effect lasting up to 15 days
- Softness and Smoothness: 69% improvement
- Reduced Split Ends: 44% reduction
- Hydration: Up to 72 hours of hydration with an 83% increase in moisture
- Damage Reduction: 37% less damage
- Strength: 55% less breakage, making hair twice as strong
*Above numerical claims, based on instrumental tests
Reviews
Average Customer Ratings
Value for money, 4.7 out of 5
Texture, 4.8 out of 5
Fragrance, 4.3 out of 5
Moisturising benefits, 4.7 out of 5
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Locale
Non-incentivised reviews
1 to 8 of 26 Reviews
1 – 8 of 26 Reviews
Most Recent
1 out of 5 stars.
Awful!
29 days ago
This product ruins your hair! Made it very dry and brittle. Colour is horrible.
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Soft, shiny, silver hair
7 months ago
The product is really easy to use with straightforward instructions. Leave on for ten minutes and you are left with a lovely silvery tint to your natural grey hair. Leaves the hair feeling super soft and looking shiny.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Cool silver
7 months ago
I had to wait a few weeks before I could apply this product as my hair had been highlighted.The sun had caused brassy tones in my blonde hair so decided to use this loreal cool silver enhancing silver treatment.
I found it easy to use and left it on for 15 minutes.
After blow drying : the brassy yellow tones were reduced and my hair had a lovely cool silver effect.
I have washed my hair twice and the colour is still there.It says on the packaging for light grey hair but I was pleased with the result on dull blonde hair.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Gentle Glow for Grey Hair
7 months ago
tried Cool Silver Pearly White to refresh and tone my natural greys, and I was genuinely impressed. The formula is ammonia-free, which made the experience gentle and pleasant — no harsh smell or scalp irritation. The cool dyes gave my hair a soft, luminous pearly finish without looking artificial or overly icy.
What stood out most was the texture improvement: my hair felt noticeably softer and stronger, with less breakage and frizz. The ceramides seem to really nourish the strands, and the colour stayed vibrant for nearly two weeks.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
4 out of 5 stars.
Nice product
7 months ago
Easy to apply only downfall I felt fragrance was a bit strong covered well and was even all over no patchy bits lasted longer than I thought it would it said up to 4 uses but I found mine lasted six washes.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Shiny silver!
7 months ago
Excellent product to give your silver hair a boost of vibrancy! Easy to apply, smells lovely and keeps your silver hair shiny and healthy looking, moisturised and soft. The price point is great and there are shades to match all shades of silver!
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Enhances your grey locks
7 months ago
This product is so easy and quick to apply especially on my short hair. I’m so happy with the resulting soft texture and great shine it has produced. The colour difference is so subtle it’s hardly noticeable but as it states on the box it enhances your natural grey.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Easy to use
7 months ago
Product was very easy to apply thanks to the applicator... no mess! Lovely cream texture, just found the fragrance a little strong for me. After a 10 minute wait, time to rinse!..Rinsed out easily leaving my hair soft and shiny, but not too much of a difference for me.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 5.0 out of 5
1 – 8 of 26 Reviews
Reviews
Average Customer Ratings
Value for money, 4.7 out of 5
Texture, 4.8 out of 5
Fragrance, 4.3 out of 5
Moisturising benefits, 4.7 out of 5
Customer Images and Videos
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Non-incentivised reviews
9 to 26 of 26 Reviews
9 – 26 of 26 Reviews
Most Recent
4 out of 5 stars.
Confidece booster
7 months ago
I was a little bit afraid of what I might enflict on my hair by using this, would it turn bright green or another odd colour, but there was no need. Hair was really needing a boost and I was needing lift. This was easier to use than expected and didn;t need to wear a hat when I left home/
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 5.0 out of 5
3 out of 5 stars.
Subtle enhancements
7 months ago
This toner subtly enhanced my hair colour and removed and brassy tones. It was easy to apply and didn’t leave any mess due to the convenient applicator. My hair was moisturised and very soft after using. However, I felt the results didn’t last as long as I hoped so this was a drawback.
ProsHigh quality
ConsNot durable
No, I do not recommend this product.
Helpful?
Value for money, 3.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Silver Hair Treatment
7 months ago
A great way to get healthy looking grey hair without harmful chemicals. Tone down yellow and perk up the natural grey highlights. Ceramides help to reduce breakage and give hair a healthier glow. Easy to apply in one step.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great toner colour thats easy to use
7 months ago
Lovely hair colour more like a toner that just seems to lift your hair from a more yellow brassy silver to a whiter look in just one use. I like the fact our could use this a few times and can use it straight from the bottle no mixing which is a huge bonus. It smelt lovely and left my hair nice and soft with no dryness which is something I encountered with other toner type of products. My hair felt soft and which whiter would recommend.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Cool Colour
7 months ago
My natural hair colour was blonde and following a summer of sunshine the front of my continues to be a light grey/blonde mix. I was delighted to test this Cool Silver Pearly White enhancing silver treatment. It was very easy to apply and I set my timer for 10 minutes. After rinsing my hair, it didn’t feel as conditioned as I like it to be and so I sprayed on some of L'Oréal's Heat Slayer and it quickly became more manageable. In addition, I loved the colour.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 3.0 out of 5
4 out of 5 stars.
Well conditioned
7 months ago
I use toners frequently so I found this easy to use, I did wear gloves and left it on my towel dried hair for 15 minutes as directed. The smell was pleasant enough, and rinsed out fine even though I splashed quite a bit of purple up the walls. I didn’t find much colour difference in my hair it was a bit brighter and certainly felt soft and well conditioned. I think this colour may tone down hair which is brassy, fortunately mine isn’t I probably won’t purchase in the future.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Cool silver treatment.
7 months ago
This cool silver treatment for grey hair, was like silky smooth cream on my hair . After one treatment my hair had a nice shine to it . I will definitely use this product again. It was worth the 15 minute wait.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Fantastic
7 months ago
Fantastic colour blending conditioner for taking out the brassiness and also left my hair feeling softer. Not as much damaged/snap-age when brushing! Made my hair stand out and look its best after one use…it’s a game changer for me
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great Product
7 months ago
I love this product, it gives my grey hair a lovely silver touch and gets rid of the harsh grassiness, it leaves your hair feeling really soft, shiny and manageable. I definitely recommend this product if you have grey hair.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Soft, shiny hair
7 months ago
I didn’t know what to expect with this enhancing silver treatment but it’s gorgeous. It’s very easy to use and the result was soft, shiny hair that actually felt thicker. It says there is enough for four treatments so it’s economical. I really love it.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Wow, Realy Great
7 months ago
Made a big difference to my hair. Easy to use, didn’t managed for once to get it all over the place. My hair looked as if I had an expensive treatment at a salon. Lots of compliments and so easier to managed. Yes I would use it, really improved the texture of my hair.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great for toning grey hair
7 months ago
This did indeed tone down my hair leaving it feeling soft, healthy and a little thicker. I put on damp hair and left for 10 minutes then rinsed off. It does leave a lovely smell as well. I would recommend to anyone that gets that yellowy colour to try it.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Silver foxette
7 months ago
Love this silver enhancement treatment leaves your hair soft and silvery, not just men are silver foxes, easy to use and lasts a long time. I will definitely be purchasing this. The texture is great and not a bad fragrance.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Brighter
8 months ago
Really easy to use simply apply to damp hair. The treatment is a good thick texture so easy to apply will no dripping . I left for ten minutes then rinsed out . My hair felt really soft.The treatment definitely evened out the yellow tone of my hair not really dramatic.would use again
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Bring life to your grey hair
8 months ago
This really brings your grey hair to life leaving alive , bright shiny and soft hair until your next wash , this is my go to product between drys so much better than purple shampoo that is on the market.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
The easiest toning I have ever used
8 months ago
This is so easy it has to be the best hair colouring/shading product I have ever come across. Unlike the traditional hair dyes there is no mixing or messing. Please make sure you do the recommended allergy test first though and then you are ready to apply. It says there is up to 4 applications per tube so I guessed at about a quarter and combed it through my clean damp hair. I left it for the 10 minutes suggested and then rinsed off. I then dried my hair as normal and was so pleased with the results. Subtle but effective in toning down the slight yellow tinges in my hair and giving a much more even silver grey that I had hoped for. Next time I will leave it for a further 5 minutes for a more dramatic result but was so very pleased
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
2 out of 5 stars.
Disappointing product
10 months ago
Disappointed with this. No effect on colour and poor condition on hair
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Great for brightening and conditioning grey hair.
11 months ago
I’ve used this before. I see it’s in new packaging. This is great for my grey hair. It conditions it whilst toning gently to get rid of any yellowing. A very good reliable product.
Yes, I recommend this product.
Originally posted on boots.com
9 – 26 of 26 Reviews