Product details
Triple Care Colour Ritual Hair Dye by Excellence. Cares for your colour. Cares for your scalp. Cares for your hair.
Excellence Triple Care Colour Ritual Permanent Hair Dye
Browsing for a permanent hair dye that colours and nourishes your hair? Discover a complete colouring experience with Excellence Triple Care Colour Ritual permanent hair dye. Enriched with hyaluronic acid to nourish your hair and get shiny hair.
A Complete 3-Step Permanent Hair Colour System
1. Caring Colouring Cream
Enriched with Pro-Keratin, the colouring cream helps protect and strengthen the hair fibre during the colouring process. This permanent hair dye provides vibrant, with long-lasting coverage, leaving hair looking healthy and radiant.
2. Caring Gentle Scalp Post-Colour Shampoo
Specially formulated to be used after applying your permanent hair colour, this gentle shampoo delicately cleanses the scalp and hair. It rinses away excess residue, smooths the hair fibre, improve the radiance, and enhances the natural-looking.
3. Caring Lightweight Mask
Infused with conditioning ingredients, the lightweight mask deeply nourishes and softens the hair without weighing it down. Hair feels smooth, manageable, and revitalised, helping to maintain the beauty and shine of your permanent hair dye result.
With Excellence Triple Care Colour Ritual permanent hair dye, you can enjoy beautifully cared-for colour, a comfortable scalp, and silky, healthy-looking hair. You can add to your routine Elvive Colour Protect, to keep the results.
Browsing for a permanent hair dye that colours and nourishes your hair? Discover a complete colouring experience with Excellence Triple Care Colour Ritual permanent hair dye. Enriched with hyaluronic acid to nourish your hair and get shiny hair.
A Complete 3-Step Permanent Hair Colour System
1. Caring Colouring Cream
Enriched with Pro-Keratin, the colouring cream helps protect and strengthen the hair fibre during the colouring process. This permanent hair dye provides vibrant, with long-lasting coverage, leaving hair looking healthy and radiant.
2. Caring Gentle Scalp Post-Colour Shampoo
Specially formulated to be used after applying your permanent hair colour, this gentle shampoo delicately cleanses the scalp and hair. It rinses away excess residue, smooths the hair fibre, improve the radiance, and enhances the natural-looking.
3. Caring Lightweight Mask
Infused with conditioning ingredients, the lightweight mask deeply nourishes and softens the hair without weighing it down. Hair feels smooth, manageable, and revitalised, helping to maintain the beauty and shine of your permanent hair dye result.
With Excellence Triple Care Colour Ritual permanent hair dye, you can enjoy beautifully cared-for colour, a comfortable scalp, and silky, healthy-looking hair. You can add to your routine Elvive Colour Protect, to keep the results.
Usage
BEFORE YOU START
REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED.
1.PREPARATION
OPEN YOUR COLOURING CREAM BY UNSCREWING THE CAP AND REMOVING THE GREY RING. RESCREW THE CAP TO PIERCE THE TUBE. YOUR COLOURING CREAM (1a) WILL ALREADY BE PIERCED FOLLOWING THE SKIN ALLERGY TEST. POUR IT ENTIRELY INTO THE DEVELOPER (1b). CLOSE THE APPLICATOR TIP AND SHAKE IT TO ACHIEVE A COMPLETELY EVEN MIXTURE. TWIST OFF THE APPLICATOR TIP IMMEDIATELY TO AVOID THE BOTTLE BURSTING. YOU CAN CHOOSE TO USE THE COMB APPLICATOR – IDEAL FOR MID-LENGTH OR STRAIGHT HAIR.
2.COLOUR
REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED.
1.PREPARATION
OPEN YOUR COLOURING CREAM BY UNSCREWING THE CAP AND REMOVING THE GREY RING. RESCREW THE CAP TO PIERCE THE TUBE. YOUR COLOURING CREAM (1a) WILL ALREADY BE PIERCED FOLLOWING THE SKIN ALLERGY TEST. POUR IT ENTIRELY INTO THE DEVELOPER (1b). CLOSE THE APPLICATOR TIP AND SHAKE IT TO ACHIEVE A COMPLETELY EVEN MIXTURE. TWIST OFF THE APPLICATOR TIP IMMEDIATELY TO AVOID THE BOTTLE BURSTING. YOU CAN CHOOSE TO USE THE COMB APPLICATOR – IDEAL FOR MID-LENGTH OR STRAIGHT HAIR.
2.COLOUR
OPTION 1 – IF YOU REGULARLY COLOUR YOUR HAIR (EVERY 4-6 WEEKS) AND WANT TO COVER YOUR GREYS OR WANT TO STAY CLOSE TO YOUR CURRENT COLOUR.
1.APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.MASSAGE. ONCE THE ROOTS ARE SATURATED, MASSAGE AND LEAVE TO DEVELOP FOR 20 MINUTES
3.APPLY. NEXT, APPLY THE REMAINING PRODUCT THROUGHOUT THE LENGTHS AND ENDS. LEAVE TO DEVELOP FOR 10 MINUTES.
OPTION 2 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME, OR YOUR HAIR HAS NOT BEEN COLOURED IN THE PAST 3 MONTHS, OR YOU ARE RADICALLY CHANGING THE COLOUR OF YOUR HAIR.
1.APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 30 MINUTES.
3. RINSE AND DELICATELY CLEANSE
1.RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. THEN RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR.
2.SHAMPOO. REMOVE THE GLOVES, BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE AND THEN RINSE.
4. APPLY NOURISHING MASK
1.APPLY. APPLY A HAZELNUT AMOUNT OF THE NOURISHING MASK (3) TO YOUR HAIR, LEAVE ON FOR 3 MINUTES AND THEN RINSE. KEEP YOUR LIGHTWEIGHT NOURISHING MASK (3) TO USE ONCE A WEEK UNTIL YOUR NEXT COLOUR FOR SOFT, SHINY, LIVELY LOOKING HAIR.
1.APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.MASSAGE. ONCE THE ROOTS ARE SATURATED, MASSAGE AND LEAVE TO DEVELOP FOR 20 MINUTES
3.APPLY. NEXT, APPLY THE REMAINING PRODUCT THROUGHOUT THE LENGTHS AND ENDS. LEAVE TO DEVELOP FOR 10 MINUTES.
OPTION 2 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME, OR YOUR HAIR HAS NOT BEEN COLOURED IN THE PAST 3 MONTHS, OR YOU ARE RADICALLY CHANGING THE COLOUR OF YOUR HAIR.
1.APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 30 MINUTES.
3. RINSE AND DELICATELY CLEANSE
1.RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. THEN RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR.
2.SHAMPOO. REMOVE THE GLOVES, BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE AND THEN RINSE.
4. APPLY NOURISHING MASK
1.APPLY. APPLY A HAZELNUT AMOUNT OF THE NOURISHING MASK (3) TO YOUR HAIR, LEAVE ON FOR 3 MINUTES AND THEN RINSE. KEEP YOUR LIGHTWEIGHT NOURISHING MASK (3) TO USE ONCE A WEEK UNTIL YOUR NEXT COLOUR FOR SOFT, SHINY, LIVELY LOOKING HAIR.
For more information, please visit our becoloursafe website.
Ingredients
1252210 K – COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • p-AMINOPHENOL • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • HYDROXYBENZOMORPHOLINE • SODIUM LAURYL SULFATE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • SODIUM METABISULFITE • THIOGLYCERIN • POLYQUATERNIUM-6 • TOLUENE-2,5-DIAMINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • PARFUM / FRAGRANCE. (F.I.L. Z70030506/5).
1210216 – DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2).
1247249 A – GENTLE PH SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70029922/1).
1247250 – NOURISHING MASK: AQUA / WATER • CETEARYL ALCOHOL • DIMETHICONE • GLYCERIN • BEHENTRIMONIUM CHLORIDE • LACTIC ACID • SODIUM LAURETH SULFATE • SODIUM HYALURONATE • SODIUM HYDROXIDE • PHENOXYETHANOL • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOPROPYL ALCOHOL • ISOEUGENOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70036686/1).
*Disclaimer: Please see back of pack for the latest ingredients list
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Tap & Try
Safety Information
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.
Reviews
Average Customer Ratings
Value for money, 2.8 out of 5
Texture, 4.1 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.2 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
12 years ago
I was really pleased with the results. The colour came out a lovely soft golden blonde. It was easy to apply & gave good coverage. Best I have ever used. My hair was very light blonde but roots were darker & it covered perfectly. Gives a more natural finish than some hair colourants.
199 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
12 years ago
I think L'oreal is the best for home hair colour. Leaves the hair in great condition and is gentle on the scalp. However, if like me you are a typical British mousey blonde/light brown with a reddish base colour, colouring at home is a nightmare because even though your hair is fairish, it just won't go blonde, just goes brassy! You can get a blonde colour you're satisfied with eventually but it will take you a lot of experimentation and money, not to mention poor hair condition after all the dye. This was a second attempt at home in 3 months (have short hair and colour was mostly cut out) and done as a strand test which just turned orange, so forget messing about, it's off to the hairdressers for me, even though I only want to go a shade lighter. All those people who went dark or blue/green/grey with L'oreal ash shades must have had pre-coloured/bleached hair as it certainly wasn't the case for me on natural fairish hair. Great colour in general L'oreal, but when is someone going to cater for British mousey blondes who want to go a shade or two lighter without the brass? You'd be on to a winner if you catered for us!
191 people found this helpful
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Non-incentivised reviews
1 to 8 of 854 Reviews
1 – 8 of 854 Reviews
Most Recent
5 out of 5 stars.
Loved the shampoo addition
a month ago
Loved this product covered grey hair and the shine was great. Well done L’Oréal for including a shampoo in my opinion this has been missing from hair colours since I began colouring my hair (many years ago)
Originally posted on natural-brown-5-0
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
2 out of 5 stars.
New formula, shade is NOT the same!!
a month ago
Box has changed, and it states new formula, same shade. No it isn't. I've used L'Oreal excellence 7.3 for years, and always been very happy. Why mess with something that had many loyal customers? I've given two stars because if you are using for the first time, you might find this okay. But I am used to a certain result, and this doesn't give it. As a protest I will try a different manufacturers product. Very unhappy customer.
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 3.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Amazing colour
8 months ago
It's the first hair colour that actually covers my grey hair. I will now always buy this brand. 😀
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on Excellence Creme 5-3 Natural Golden Brown Permanent Hair Dye
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
1 out of 5 stars.
Grey to grey
9 months ago
Not covered grey at all just turned greyish to light grey after 30 min. as instructed. These happened to me third times enough...
ConsLow quality, Not durable
Originally posted on Excellence Creme 1 Natural Darkest Black Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 2.0 out of 5
5 out of 5 stars.
Color that stopped being delivered
10 months ago
I am very sad this shade is not available in my country (Slovakia) anymore. Why?
Originally posted on natural-dark-golden-blonde-7-3
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
Terrible don’t buy
11 months ago
I have been using L’Oréal for year cover up grey , I always buy the dark browns but the last two have made my hair horrible brown with a green tinge , it’s horrible you can see the product is greenish after a few minutes
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Very dissatisfied
11 months ago
I used 9.1 Natural light ash blonde for the first time. I have naturally dark blonde hair and thought this colour would be ok. After applying the colour my hair went very dark so I only left it on for 30 minutes. I’m not happy with the results. It is dark with a tinge of green.
ProsDurable
ConsLow quality
No, I do not recommend this product.
Originally posted on natural-light-ash-blonde-9.1
Helpful?
Value for money, 3.0 out of 5
Texture, 2.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
New formula is awful!
a year ago
Dear producer
I want to point out that the new formula is terrible. The color changes every week and 3 weeks after coloring my hair looks like I haven't colored it in months. I liked the 5.15 but after 2 weeks it turns warm with orange and red bits in my hair.
Please reconsider and return the old formula.
I don't understand why there was a need to change a hair dye that was great and worked great.
I am currently looking for another hair dye because I am completely dissatisfied with the new formula
No, I do not recommend this product.
Originally posted on natural-iced-brown-5-15
Helpful?
Value for money, 1.0 out of 5
Texture, 5.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 – 8 of 854 Reviews
Reviews
Average Customer Ratings
Value for money, 2.8 out of 5
Texture, 4.1 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.2 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
12 years ago
I was really pleased with the results. The colour came out a lovely soft golden blonde. It was easy to apply & gave good coverage. Best I have ever used. My hair was very light blonde but roots were darker & it covered perfectly. Gives a more natural finish than some hair colourants.
199 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
12 years ago
I think L'oreal is the best for home hair colour. Leaves the hair in great condition and is gentle on the scalp. However, if like me you are a typical British mousey blonde/light brown with a reddish base colour, colouring at home is a nightmare because even though your hair is fairish, it just won't go blonde, just goes brassy! You can get a blonde colour you're satisfied with eventually but it will take you a lot of experimentation and money, not to mention poor hair condition after all the dye. This was a second attempt at home in 3 months (have short hair and colour was mostly cut out) and done as a strand test which just turned orange, so forget messing about, it's off to the hairdressers for me, even though I only want to go a shade lighter. All those people who went dark or blue/green/grey with L'oreal ash shades must have had pre-coloured/bleached hair as it certainly wasn't the case for me on natural fairish hair. Great colour in general L'oreal, but when is someone going to cater for British mousey blondes who want to go a shade or two lighter without the brass? You'd be on to a winner if you catered for us!
191 people found this helpful
Show Reviews:
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Filter Reviews
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Non-incentivised reviews
9 to 38 of 854 Reviews
9 – 38 of 854 Reviews
Most Recent
2 out of 5 stars.
Not a good as it was
a year ago
I’ve used colour 7.3 for a couple of years and always been pleased with it. I’m not impressed with the new formula though or colour . My colour does not last as long it’s brassy almost ginger and the dye is hard to get out of the bottle . It tends to shoot out in blobs. I’m looking to change to a different brand
No, I do not recommend this product.
Originally posted on Excellence Creme 7 Natural Dark Blonde Permanent Hair Dye
Helpful?
Value for money, 2.0 out of 5
Texture, 2.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
Dreadful - bring back the old formulation!
a year ago
I've used Excellence Creme shade 3 for many years. The latest apparently reformulated version is dreadful. It's really difficult to apply, both to get out of the bottle and to work through the hair as it's way too thick in terms of consistency. Coverage appears patchy and inconsistent for the first time ever. I'm reluctant to switch brands but shall be doing so unless the previous formulation is brought back. And nothing on the pack to indicate the formulation is any different.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Nut amount...
a year ago
I accidentally used a brazil nut sized amount instead of a hazelnut sized amount, but it still turned out okay! Good result!
Yes, I recommend this product.
Originally posted on natural-brown-5-0
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
Bring the old formula back please!
a year ago
Used to be a loyal customer of this product but the new formula has really changed for the worse. Doesn’t cover grey hair as well, leaves a green tint and fades. Please bring the old one back!
ConsLow quality
No, I do not recommend this product.
Originally posted on natural-brown-5-0
Helpful?
Value for money, 3.0 out of 5
Texture, 1.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 1.0 out of 5
4 out of 5 stars.
Out of date
a year ago
I have recently bought this colour and today just coloured my hair and it left me with very bad texture and smell.I believe the colour is out of date as the consistency looked really off, very thick with a lot of lumps and unable to pass through the small hole of the applicator. I tried to wash my hair 3 times after but the smell is still there, very strong and unpleasant. I am not happy about this product at all.
ConsLow quality
No, I do not recommend this product.
Originally posted on natural-light-blonde-9
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Excellence crème 6.3 natural light golden brown
a year ago
I have been using this colourant 6.5 for 12 years. All of a sudden the formula has changed. The mixture is thick and hard to apply as it won’t come out of the nozzle freely. The colour is not the same and it does not cover the roots. I will not be purchasing this product again unless it is changed back to the original formula.
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
Does not cover
a year ago
Used this and after 1 wash my greys turned a dirty green colour thought it was the sun so used again and same thing has happened. Wont be using agaim
ProsHigh quality
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 2.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
Very disappointed
a year ago
I have used this shade 9.1 for many years have used it today and the colour is totally different and absolutely nothing like the colour i have used before or from picture on box. It has gone very dark and I agree with a lot of comments it has a definite green tinge and at a loss as to what I can do with it other than hope it washes out quickly. It may be new formula but is not the same shade nowhere near. Reluctant to use product again even in another shade. I have grey hair and used excellence for the multi tones it created.
No, I do not recommend this product.
Originally posted on natural-light-ash-blonde-9.1
Helpful?
Value for money, 3.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
3 out of 5 stars.
Greenish tint! Excellence creme permanent colour
a year ago
Interesting to read some other reviews here about a green tinge to coloured hair. My hairdresser mentioned there was a green tinge to my hair this morning which she'd never noticed before. She suggested trying a warmer colour as my hair was picking up something in the dye. I was checking for a warmer tone today and noticed similar comments on here. I have used no.6 light brown for years and have never had this before. Guessing it's something to do with new formula! Think I'll try other brands as don't want green hair thanks!
No, I do not recommend this product.
Originally posted on Excellence Creme 6 Natural Light Brown Permanent Hair Dye
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
Not as good as the original
a year ago
Tried the new hair dye, loved the old formula which I have used for over 15 years always happy with the results,never any issues ever! first time using this new formula and my roots are a tingy green tone, have done nothing different than I have all the years dying my grey roots and never had this, such a shame as I will have to look for another product to use, this is by far a worse change New formula and definitely not L’Oréal quality.
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Formula changed and it no longer works
a year ago
The formula must have changed as it no longer covers gray hair, just turns it an orangey light brown colour. Horrible. After just a week noticed an odd hue to my roots on my parting, then saw the greys were not covered. I have been using this products for decades and the last two times it hasn't worked. Then I noticed 'New' written on the front of the latest products. Looking on the website it says added hydraulic acid.... well... it DOESN'T work.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Not the same!!!
a year ago
I have been using this colour for so long what have you done!!! It is not taking on my gray roots and it is going a orange colour and the rest of my hair is so dark!!!! Please go back to the old formula that was perfect...
No, I do not recommend this product.
Originally posted on natural-brown-5-0
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
Disappointing
a year ago
I’ve been using the previous one for over 3 years now, and I have had absolutely no issues, but after they changed it, it’s not the same colour anymore and the dye fades away after one day.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
4 out of 5 stars.
New formula
a year ago
I have used this product for decades. I felt the colour was slightly lighter than usual but due to the new formula my main issue was that when the developer and colouring cream when mixed together create a much thicker solution that no longer flows as easily as previously and I ended up having to shake the mixture out of the bottle and apply by hand as it wouldn’t come out through the application nozzle very easily.
Yes, I recommend this product.
Originally posted on Excellence Creme 5-3 Natural Golden Brown Permanent Hair Dye
Helpful?
Value for money, 5.0 out of 5
Texture, 3.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
1 out of 5 stars.
Awful new formula
a year ago
Why on earth have they changed the formula of something that did not need changing!!!!! The hair dye is now too thick to get out of the bottle properly, it's too thick to mix properly, it's got a lumpy consistency that just doesn't seem to blend and it's green in colour!!!!!! My hair feels like straw after using it!!!!! I've used L'Oréal Excellence for about 30 years now and have never had a problem before. How anybody can think that this 'New and Improved Formula' is fit for purpose is beyond me.
ConsLow quality
No, I do not recommend this product.
Originally posted on natural-iced-brown-5-15
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Do not buy! Hair are green
a year ago
I used this for years and was happy with the product until now. New formula gave me strange green colour and not full gray coverage...what happened here??? They should remove these from shops immediately!
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 6 Natural Light Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Horrible yellow/green colour
a year ago
I wish I read the comments before I bought this colour, I use this colour for over 10 years!!! The texture is extra thick, usually one bottle is enough to dye my hair, this time only for the roots was enough. I’m so disappointed, and I’m stuck with another spare bottle … need to look for another brand sadly .
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Don't buy this product
a year ago
The formula and name have changed. Previously called dark brown it's now called "Brown" and states it's the same colour and result but with a new formula. I've used this product for many years, this new version is very different. So disappointing and so bizarre they changed the name with no explanation and can claim it's the same result.
It didn't take fully on my hair, my grey roots were lighter and the colour is dull with a green / pond water brown tinge. Lacking the shine I used to get after using 4 "dark brown". Currently trying new brands to find a perfect replacement.
I can only imagine this product is now cheaper to produce or the previous had some bad ingredients that needed removing. Very disappointing.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 3.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 2.0 out of 5
1 out of 5 stars.
AWFUL AWFUL AWFUL NEW FORMULA
a year ago
After years and years and years of using this dye, I have no idea what has happened but a green head whilst dye is developing, thick and cloggy in the bottle even after vigorous shaking, thick and difficult to apply and spread around well, and after all that effort, the colour is nowhere near the same as the previous formula (which went dark brown when applied). My roots are still so light to the point they look grey and I feel like I have wasted my time and need to dye again as there is just no depth of colour (which is a grey/green/slight yellow) Just awful. And to add insult to injury, my hair is so dry and brittle after this it's just awful. Do not waste your money. And please don't post a response underneath saying "discuss with customer service" as I already have sent them an email too. DO NOT BUY THIS!!!!
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on natural-dark-caramel-blonde-7-31
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Awful
a year ago
I have been using this hair dye same shade for years and years never had one problem this new formula with hydrochloric acid absolutely awful my grey hair is green. My hair is patchy all over. Why have you changed this formula L’Oreal? Please go back to the original. Don’t know which hair dye to use now this is the third time I’ve used it in each time has been the same never again.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 2.0 out of 5
Response from LOreal Paris Uk:
a year ago
L'Oréal Paris
Hi there, sorry to hear this. You can email our Care Team or give them a call to talk about your experience, you'll find all the details using the link below. Thanks for taking the time to share this with us:
https://www.loreal-paris.co.uk/customer-care-contact-us
1 out of 5 stars.
Awful New Formula
a year ago
The new formula is just terrible! I’ve been using this hair dye for almost 10 years now and definitely will stop now. This new formula is thick and very lumpy, green like newborn’s poop, and it doesn’t offer as much coverage as before. It’s just ridiculous the price keep going up for a product which quality has decreased so much in the last six months. I will stop buying and will encourage others to do the same until the old formula (or a better one) is guaranteed.
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 5-3 Natural Golden Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Nightmare! Roots came out dark yucky GREEN!
a year ago
I have been using this dye for years. Purchased recently and noticed that the packaging had changed but said on the box same shade. It definitely is not! I thought that the wrong colour had been put in the box when the dye came out green on my scalp and forehead. Not just a slight greenish colour but a disgusting shade of green! Talk about panic! I now have roots with a noticeable green tinge and will have to re-dye. What a disaster. What is L’Oreal thinking about selling this stuff. No idea how this got by quality control.
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Terrible colour
a year ago
Earlier this week I bought 3u natural darkest brown x2 as I have long thick hair. It’s turned my hair black/blue and patchy. I have washed my hair 15 times and the colour is still leaking. I’ve been dying my hair for decades and have never experienced anything like this before. I desperately want my hair not to look like this as it’s a mess. I never really write reviews but I’m so disappointed with this product that I feel others should be warned.
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Awful! Bring back the old stuff
a year ago
I have used this dye for over 10 years, natural dark brown which would look that colour, the new stuff is now just called brown it’s terrible, it leaves a green colour to you head and scalp and also covers your greys green. So gutted as the colour is not what it used to be. I have to go elsewhere and find a new brand. L’Oréal what have you done!
ConsNot durable
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
AWFUL NEW FORMULA
a year ago
Loreal excellence hair dye 4.02
I want to say how disappointed I am in the new formula of this product.
I have been using this number hair dye for a few years. I buy like 10 boxes at a time as I have to dye my hair every 4 to 5 weeks and use 2 boxes as I colour all over it's just easier for me. So i recently coloured my hair with two boxes. The formula is too thick!!! It's hard to get it out the bottle my hand aches from shaking and squeezing it, it leaves a green/yellow tinge on your hair and face now - I thought someone had put the wrong dye in and I was going to turn blonde instead of the usual brunette. Luckily didn't happen but that was not fun causing havoc with my anxiety that first time
By having to shake the bottle more hard to get the dye to the comb attachment when it comes to nearing the end of the bottle, some has come out on my bathroom floor lino and stained it.
I dyed hair using the new formula packs on 25th July and thought it was a one off. Now only 3.5 weeks later today being 17th august I am dying it again I don't feel like the colour has lasted long at all. As I said I can usually go 4 to 5 weeks and I use the same shampoo etc but this time it has lasted only 3.5 weeks that is disappointing.
I am actually so upset about this. I have 8 packs in my cupboard and I am dreading having to use them up whilst this formula is so thick and green/yellow tinged.
I am now having to look at another brand. I really am disappointed in this.
ConsLow quality, Not durable
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
2 out of 5 stars.
New format is nothing like original
a year ago
Really disappointed- I've always loved this natural dark brown shade 4 - have got the new one just called brown and assured it is the same just different packaging. The root coverage was really bad and had a green tinge to it. Left with a spare box now which I won't use and looking now to alternative brands. Use with caution
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 4 Natural Dark Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
Changed product is now too thick
a year ago
I bought it from Tesco. I've been using the same 5.5 colour for several year. The box says "New pack same shade". What it doesn't say is that it is a completely new formula. It is much thicker and difficult to apply. When it's applied it looks nothing like the I was expecting. It looks a greeny-brown. However when I'd finished it was the right colour. I've got another box in the cupboard so I'll ask my husband to help me apply it. Why is it so thick?
Originally posted on Excellence Creme 5-5 Natural Mahogany Brown Permanent Hair Dye
Helpful?
Value for money, 2.0 out of 5
Texture, 1.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 4.0 out of 5
Response from LOreal Paris Uk:
a year ago
L'Oréal Paris
Hi there, sorry to hear this. You can email our Care Team or give them a call to talk about your experience, you'll find all the details using the link below. Thanks for taking the time to share this with us:
https://www.loreal-paris.co.uk/customer-care-contact-us
1 out of 5 stars.
Useless
a year ago
Coloured hair recently roots horrible yellow colour normally covers dark brown very well new formula no good won’t be using again
No, I do not recommend this product.
Originally posted on Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
Response from LOreal Paris Uk:
a year ago
L'Oréal Paris
Hi there, sorry to hear this. You can email our Care Team or give them a call to talk about your experience, you'll find all the details using the link below. Thanks for taking the time to share this with us:
https://www.loreal-paris.co.uk/customer-care-contact-us
1 out of 5 stars.
Turned my mums hair GREY.
a year ago
Bought this a few days ago, mother tried her hair against the box and it said that her hair would go to a platinum blonde. How wrong the box is. It turned her ginger and GREY. Do not get if you want to go blonde. It will also dry your hair out. 0/10 do not recommend, now my mother has to get the dye removed.
ConsLow quality
No, I do not recommend this product.
Originally posted on Excellence Creme 03 Ultra-Light Ash Blonde Permanent Hair Dye
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
Response from LOreal Paris Uk:
a year ago
L'Oréal Paris
Hi there, sorry to hear this. You can email our Care Team or give them a call to talk about your experience, you'll find all the details using the link below. Thanks for taking the time to share this with us:
https://www.loreal-paris.co.uk/customer-care-contact-us
1 out of 5 stars.
What Have You Done?
a year ago
I have used this product in Natural Hazelnut for many years and suddenly it is turning my hair a horrible yellow colour. It actually went on green at first and when I washed it off my roots were yellow and the rest of my hair much lighter than normal. I had to go to the hairdressers and have it professionally coloured to solve the problem - at considerable expense I must add. Never again will I use L'Oreal Excellence.
ConsLow quality
No, I do not recommend this product.
Originally posted on natural-hazelnut-6.41
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
Response from LOreal Paris Uk:
a year ago
L'Oréal Paris
Hi there, sorry to hear this. You can email our Care Team or give them a call to talk about your experience, you'll find all the details using the link below. Thanks for taking the time to share this with us:
https://www.loreal-paris.co.uk/customer-care-contact-us
9 – 38 of 854 Reviews