One-Twist One Twist Men Hair Colour 01 Deep Black

Name: one-twist-01-deep-black
Brand: One Twist
SKU: 3600523993253
Availability: InStock

3.7 out of 5 stars. 43 reviews

one-twist-03-dark-brown - 03 Dark Brown

one-twist-01-deep-black - 01 Deep Black

one-twist-02-natural-black - 02 Natural Black

one-twist-04-natural-brown - 04 Natural Brown

one-twist-05-light-brown - 05 Light Brown

one-twist-06-dark-blonde - 06 Dark Blonde

one-twist-07-blonde - 07 Blonde

Color

Product Details

The ammonia-free hair dye Men Expert ONE-TWIST is available in different hair colour shades, offering you: an innovative ONE-TWIST technology: easy-mix & mess-free application, a natural looking hair result and naturally blended greys up to 6 weeks.

Specially developed for men’s hair, this semi-permanent hair dye covers grey hair in just 5 minutes: easy and mess-free, our innovative ONE-TWIST technology works in just 5 minutes for a natural looking result that perfectly blends with your original hair colour. So natural, that no one will know you coloured your hair.
Delivered in our new patent pending precise applicator, its ammonia-free blends greys, fades naturally in 6 weeks, and offers scalp comfort. 96% of men* agree that their hair feels softer and looks healthier after use!
Available in 7 shades to suit all hair colours, types and textures.

*Consumer use test with 399 men.

Usage

Easy-mix and mess-free application: just TWIST, SHAKE, APPLY the hair dye & leave for only 5 minutes. Refer to the instruction leaflet for detailed application instructions.

Ingredients

Aqua / Water, Gycerin, Ethanolamine, Sodium Laureth Sulfate, Toluene-2,5-Diamine, Carbomer, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Hydroxybenzomorpholine, Sodium Sulfite, Thiolactic Acid, Thioglycerin, 2-Methylresorcinol, 2-Methylresorcinol, 2-Methil-5-Hydroxyethylaminophenol, Acrylates/Beheneth-25 Methacrylate Copolymer, EDTA, Parfum / Fragrance

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Tap & Try

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FAQ

Find your shade with our Shade Matcher

In 3 simple questions and the help of our virtual try on, find your best match for undetectable, natural-looking grey coverage!

ACCESS HERE

Reviews

Rating Snapshot

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23 reviews with 5 stars.

7 reviews with 4 stars.

1 review with 3 stars.

2 reviews with 2 stars.

10 reviews with 1 star.

Overall Rating

3.7

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1 to 8 of 43 Reviews

1 – 8 of 43 Reviews

4 out of 5 stars.

Great hair dye

2 years ago

I found this product to be excellent for covering grey hair giving a natural look with a light brown colour finish and easy to use if done properly can last up to six weeks

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

AVOID if blond!!

2 years ago

AVOID if blond! This left my blond hair brown/black. I had to shampoo it like mad and towel dry about 10 times to try to reduce the embarrassing colour. Lucky I wasn’t going to work the next day! Do it on a Friday night if you must but better still try a competitor product.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Wants taking off the shelf.

2 years ago

I bought this product a few months ago, and before using it I did the allergy test which was fine on my skin, no reaction from the product. I read all the instructions carefully before using, and I was happy with the results. So I decided to buy it again, I did the allergy test on my skin, and again no allergic reaction. I then started to dye my hair, it left my scalp very sore and was red coloured like I'd been burnt, it also left a red rash on my hairline especially on my neck and forehead which was sore and wheepping for several days after use. I will never use this product again, L'Oréal Men Expert One Twist Hair Colour.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Men’s hair colour

2 years ago

It’s the best one but I leave it on longer than 5min

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

If you had Black Hair and Now it's Grey - Use This

2 years ago

My husband used to have Black hair but as he got older his hair has gone very Grey. He's tried Control GX but it fades fast, so tried this. We heard that when dying Grey hair you need to go lighter. So he tried this product and it's turned out fantastic !! It was so easy to apply - just use the applicator to comb it on the hair and rub in, leave for a few minutes and wash out. Gloves are provided so no mess. His hair looks so natural and it complements his olive skin tone. He literally looks years younger! I would highly recommend it for anyone who used to have Black hair and wants to banish the Grey and look naturally younger. Try it - you'll be impressed - we were.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

If you like looking like action man then buy this

2 years ago

Well let’s start with it does NOT look natural. Awful product, leaves a really dark thick block colour, nothing like a natural look at all. Remember the old action man with flocked dark hair? That’s me until it washes out. Water bill will go up as I’ll be washing my hair 15 times a day to get this back to something resembling normal

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Just ok

2 years ago

[This review was collected as part of a promotion.] I try this colour more then 5 times . But it’s not working that much good according to price wise it’s not that much good

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Don't buy

2 years ago

I bought blonde since the Just for Men colours had been coming out darker. This was so poorly designed. The bottle is impossible to squeeze the product out, and the comb attachment just scrapes and irritates the scalp. Worst thing is that my hair is now black....not blonde. Black.

No, I do not recommend this product.

Originally posted on boots.com

1 – 8 of 43 Reviews

Next Reviews

Reviews

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23 reviews with 5 stars.

7 reviews with 4 stars.

1 review with 3 stars.

2 reviews with 2 stars.

10 reviews with 1 star.

Overall Rating

3.7

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9 to 38 of 43 Reviews

9 – 38 of 43 Reviews

5 out of 5 stars.

My hair is deep black now

3 years ago

My hands stayed skin colour, and hair turned black after using this product.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Easy application & natural looking colour.

3 years ago

Easy application and gave a natural looking colour.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Shocking

3 years ago

There is nothing subtle about this dye, my head looked like it had been dipped in dark paint. I went for a slightly lighter shade, only had it on a couple of minutes (just in case) and I looked utterly ridiculous. All my friends noticed and chuckled. I had to go to the hairdressers to get it cut out but was still stuck with this nasty, cheap and unatualy look for two months.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Waste of Money

3 years ago

I don’t have many grey hairs but I used this product to hide my few grey hairs around the temple area and after applying it for two times, the hairs have still not picked up the dye. As per instructions, leave the dye for 5 minutes but it didn’t work for me the first time so I left it on my hair for 20 minutes instead but unfortunately the colour was already faded in a second wash. Waste of money don’t buy it.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

WRONG COLOUR

3 years ago

This dye is not even close to blonde, it's practically black. I look like a pound-shop Elvis and I'm going on holiday tomorrow. Help.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Awful

3 years ago

[This review was collected as part of a promotion.] This contains Henna and if it goes wrong there is nothing you can do to save your hair. The natural black was not natural at all. Left me with a deep unnatural black head. Tried stripping it off and it’s turned a copper colour. Honestly awful. Don’t bother.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Waste of money

4 years ago

I bought this hair colour for first time few weeks ago but it was waste of money,the concept of 5 min and hair colour for 6 weeks is totally wrong even I had fed colour of my hair before one week so don't buy this item 100%not recommended

Originally posted on boots.com

5 out of 5 stars.

easy to use

4 years ago

saw new men expert on tv early this week went to boots got colour i wanted ,wife applied it for me after 6 mins rinsed it off cant believe result 10/10 looks amazing all done in just a few mins will use all time now fantastic!!

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Not blonde

4 years ago

I bought this hoping it would compliment my blonde hair and cover a few greys. However, it turned out more like a very dark brown so be careful if you have fair hair

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Great product for one-time use

4 years ago

I saw the product on the shelf the first time and gave it a try. I applied it only at my sides. As described, after 5 minutes washed it down, and the result was fab! The only downside is after one-time use; I applied after three weeks again, unfortunately, didn’t cover at all even tried numerous times waited more than 5 minutes no chance. In summary great product but for one time use!

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Game-changer

4 years ago

As I get older, I am definitnely starting to get more than the odd one or two stray grey hairs. The design of this product is brilliant and makes applying the dye so easy - perfect for beginners like me. Theres no mess involved and you can really target the applicator to your grey hairs. This was a slightly darker colour for me so I am looking forward to trying out the different shade ranges.

Originally posted on

1 out of 5 stars.

Does not works

4 years ago

This product is rubbish... I left for 10 minutes and nothing happened. Its really really poor product....please don't waste money

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Good hair dye

4 years ago

Only used it once but so far so good. I would say it looks natural compared to other much cheaper hair dye. Took just over 5mins which is amazing and very easy to apply.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Great

4 years ago

This was easy to use and easy to blend. Would definitely recommend

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

It’s really nice

4 years ago

I was surprised by how easy it was to use and how natural it looked

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

One twist hair colour

4 years ago

Fantastic and easy way to improve your hair colour appearance abs it takes only 5 minutes for it to work on your hair! Easy application and no mess! Highly recommend! Thank You very much!

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Good quality hair treatment

4 years ago

Good quality product, easy to apply. A little dark for my skin tone however. Next time I would apply less.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

All in one product

4 years ago

Great product easy to use for one application remember to shake well the bottle.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Excellent product!

4 years ago

Happy to have tried this product. Excellent results. Would use again.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Easy to use

4 years ago

This is really easy and quick to use not very messy and applies evenly. Very happy

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Fast results!

4 years ago

Excellent, easy and non greasy. Long lasted and worth the product!

Yes, I recommend this product.

Originally posted on

4 out of 5 stars.

Good

4 years ago

I really like this. It’s so easy to use and so convenient. I would definitely use it again!

Yes, I recommend this product.

Originally posted on

4 out of 5 stars.

Really easy to use!

4 years ago

I purchased this product out of curiosity, I only have a few grey hairs and wanted to see how this works. The product is really to use and much simpler than I thought, coverage of greys is good although I cannot speak for having more than a few grey hairs. I used the product a couple of weeks ago and I still cannot see they grey hairs I covered. Overall I think this is a great product, with clear usage instructions making it easy to apply.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Nice colour

4 years ago

I decided to go a bit darker than my natural colour and this done the job a treat. It was still natural looking but made my hair just that little bit darker. It didn’t take long to apply and it lasts ages, much longer than my previous range which I was using. I will purchase again.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

I have my hair back!

4 years ago

I have been trying to find a hair colour which matches my old natural colour but no black has seemed to be as close to my shade until now. It’s the perfect colour for me and it’s looks natural which is the best part. It’s really easy to apply and covers all my grey brilliantly. Would recommend to any guy who wants their ‘old hair back!’

Originally posted on

5 out of 5 stars.

Good dye

4 years ago

This hair dye was very easy to use and apply. The cour was good and faded naturally

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Excellent colour

4 years ago

This product does exactly what it says it does. The colour is great. It is simple to use and takes little time to apply to your hair. I would highly recommend this.

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Great coverage and so simple!

4 years ago

It’s so easy to use and works really well on my hair. Simple steps and great coverage!

Yes, I recommend this product.

Originally posted on

5 out of 5 stars.

Great even colour

4 years ago

Great even colour overall a very useful product, unique application too.

Yes, I recommend this product.

Originally posted on

4 out of 5 stars.

Fantastic

4 years ago

Tried this after using other brands which sometimes lost colour after days which I dislike. Firstly application was so easy just twist and shake. Worked like a charm.

Yes, I recommend this product.

Originally posted on

9 – 38 of 43 Reviews

Rated 5 out of 5 by Fred from My hair is deep black now My hands stayed skin colour, and hair turned black after using this product.

Date published: 2023-03-28

Rated 5 out of 5 by Tony from Easy application & natural looking colour. Easy application and gave a natural looking colour.

Date published: 2022-10-22

Rated 1 out of 5 by WestPierSide from Shocking There is nothing subtle about this dye, my head looked like it had been dipped in dark paint. I went for a slightly lighter shade, only had it on a couple of minutes (just in case) and I looked utterly ridiculous. All my friends noticed and chuckled. I had to go to the hairdressers to get it cut out but was still stuck with this nasty, cheap and unatualy look for two months.

Date published: 2022-08-15

Rated 1 out of 5 by Tm09 from Waste of Money I don’t have many grey hairs but I used this product to hide my few grey hairs around the temple area and after applying it for two times, the hairs have still not picked up the dye. As per instructions, leave the dye for 5 minutes but it didn’t work for me the first time so I left it on my hair for 20 minutes instead but unfortunately the colour was already faded in a second wash. Waste of money don’t buy it.

Date published: 2022-07-25

Rated 1 out of 5 by rickb from WRONG COLOUR This dye is not even close to blonde, it's practically black. I look like a pound-shop Elvis and I'm going on holiday tomorrow. Help.

Date published: 2022-07-14

Rated 1 out of 5 by Jb12 from Awful [This review was collected as part of a promotion.] This contains Henna and if it goes wrong there is nothing you can do to save your hair. The natural black was not natural at all. Left me with a deep unnatural black head. Tried stripping it off and it’s turned a copper colour. Honestly awful. Don’t bother.

Date published: 2022-05-24

Rated 1 out of 5 by Shakhan from Waste of money I bought this hair colour for first time few weeks ago but it was waste of money,the concept of 5 min and hair colour for 6 weeks is totally wrong even I had fed colour of my hair before one week so don't buy this item 100%not recommended

Date published: 2022-03-26

Rated 5 out of 5 by coombsey123 from easy to use saw new men expert on tv early this week went to boots got colour i wanted ,wife applied it for me after 6 mins rinsed it off cant believe result 10/10 looks amazing all done in just a few mins will use all time now fantastic!!

Date published: 2022-02-15

Rated 2 out of 5 by Baz2 from Not blonde I bought this hoping it would compliment my blonde hair and cover a few greys. However, it turned out more like a very dark brown so be careful if you have fair hair

Date published: 2022-01-07

Rated 3 out of 5 by Ozanis from Great product for one-time use I saw the product on the shelf the first time and gave it a try. I applied it only at my sides. As described, after 5 minutes washed it down, and the result was fab! The only downside is after one-time use; I applied after three weeks again, unfortunately, didn’t cover at all even tried numerous times waited more than 5 minutes no chance. In summary great product but for one time use!

Date published: 2022-01-01

Rated 4 out of 5 by Nadz from Game-changer [This review was collected as part of a promotion.] As I get older, I am definitnely starting to get more than the odd one or two stray grey hairs. The design of this product is brilliant and makes applying the dye so easy - perfect for beginners like me. Theres no mess involved and you can really target the applicator to your grey hairs. This was a slightly darker colour for me so I am looking forward to trying out the different shade ranges.

Date published: 2021-12-12

Rated 1 out of 5 by VK_London from Does not works This product is rubbish... I left for 10 minutes and nothing happened. Its really really poor product....please don't waste money

Date published: 2021-11-18

Rated 4 out of 5 by Darkberry from Good hair dye [This review was collected as part of a promotion.] Only used it once but so far so good. I would say it looks natural compared to other much cheaper hair dye. Took just over 5mins which is amazing and very easy to apply.

Date published: 2021-11-16

Rated 5 out of 5 by DaiB from Great [This review was collected as part of a promotion.] This was easy to use and easy to blend. Would definitely recommend

Date published: 2021-10-29

Rated 5 out of 5 by Kasem from It’s really nice [This review was collected as part of a promotion.] I was surprised by how easy it was to use and how natural it looked

Date published: 2021-10-28

Rated 5 out of 5 by BobbyA from One twist hair colour [This review was collected as part of a promotion.] Fantastic and easy way to improve your hair colour appearance abs it takes only 5 minutes for it to work on your hair! Easy application and no mess! Highly recommend! Thank You very much!

Date published: 2021-10-23

Rated 5 out of 5 by gerard from Good quality hair treatment [This review was collected as part of a promotion.] Good quality product, easy to apply. A little dark for my skin tone however. Next time I would apply less.

Date published: 2021-10-22

Rated 5 out of 5 by HHPP from All in one product [This review was collected as part of a promotion.] Great product easy to use for one application remember to shake well the bottle.

Date published: 2021-10-21

Rated 5 out of 5 by GT2o1o from Excellent product! [This review was collected as part of a promotion.] Happy to have tried this product. Excellent results. Would use again.

Date published: 2021-10-20

Rated 5 out of 5 by AH30 from Easy to use [This review was collected as part of a promotion.] This is really easy and quick to use not very messy and applies evenly. Very happy

Date published: 2021-10-18

Rated 5 out of 5 by Kieron88j from Fast results! [This review was collected as part of a promotion.] Excellent, easy and non greasy. Long lasted and worth the product!

Date published: 2021-10-18

Rated 4 out of 5 by Jay123 from Good [This review was collected as part of a promotion.] I really like this. It’s so easy to use and so convenient. I would definitely use it again!

Date published: 2021-10-18

Rated 4 out of 5 by Carl from Really easy to use! [This review was collected as part of a promotion.] I purchased this product out of curiosity, I only have a few grey hairs and wanted to see how this works. The product is really to use and much simpler than I thought, coverage of greys is good although I cannot speak for having more than a few grey hairs. I used the product a couple of weeks ago and I still cannot see they grey hairs I covered. Overall I think this is a great product, with clear usage instructions making it easy to apply.

Date published: 2021-10-18

Rated 5 out of 5 by briggers from Nice colour [This review was collected as part of a promotion.] I decided to go a bit darker than my natural colour and this done the job a treat. It was still natural looking but made my hair just that little bit darker. It didn’t take long to apply and it lasts ages, much longer than my previous range which I was using. I will purchase again.

Date published: 2021-10-18

Rated 5 out of 5 by Jason1 from I have my hair back! [This review was collected as part of a promotion.] I have been trying to find a hair colour which matches my old natural colour but no black has seemed to be as close to my shade until now. It’s the perfect colour for me and it’s looks natural which is the best part. It’s really easy to apply and covers all my grey brilliantly. Would recommend to any guy who wants their ‘old hair back!’

Date published: 2021-10-17

Rated 5 out of 5 by AzzEvans from Good dye [This review was collected as part of a promotion.] This hair dye was very easy to use and apply. The cour was good and faded naturally

Date published: 2021-10-17

Rated 5 out of 5 by wake23 from Excellent colour [This review was collected as part of a promotion.] This product does exactly what it says it does. The colour is great. It is simple to use and takes little time to apply to your hair. I would highly recommend this.

Date published: 2021-10-17

Rated 5 out of 5 by Krish from Great coverage and so simple! [This review was collected as part of a promotion.] It’s so easy to use and works really well on my hair. Simple steps and great coverage!

Date published: 2021-10-17

Rated 5 out of 5 by jonnyn93 from Great even colour [This review was collected as part of a promotion.] Great even colour overall a very useful product, unique application too.

Date published: 2021-09-27

Rated 4 out of 5 by Mike from Fantastic [This review was collected as part of a promotion.] Tried this after using other brands which sometimes lost colour after days which I dislike. Firstly application was so easy just twist and shake. Worked like a charm.

Date published: 2021-09-18

one-twist-01-deep-black Reviews - page 3

Rated 4 out of 5 by Geparker95 from Good coverage [This review was collected as part of a promotion.] Provides good coverage and hides most obvious grey hairs. Unfortunately this is’t a permanent dye though.

Date published: 2021-09-16

Rated 5 out of 5 by Sabo from Love the colour [This review was collected as part of a promotion.] This colour is amazing. It was so easy to use. I would deffo recommend this to everyone. It literally is so easy to use. The packaging is really nice and was so easy to use.

Date published: 2021-09-16

Rated 5 out of 5 by Vinod from Great coverage [This review was collected as part of a promotion.] The colour is very natural looking, compared to others I’ve tried in the past. Didn’t take long to apply. The applicator is fantastic and made the whole process quick and mess free. I like the compact size of this product too.

Date published: 2021-09-16

Rated 5 out of 5 by Eddy from Made me look and feel years younger [This review was collected as part of a promotion.] Due to working long hours and stressing I had a lot of grey hairs and looked and felt old but this has got rid of my greys and has me feeling and looking young

Date published: 2021-09-16

Rated 5 out of 5 by N880ep from Quick, Simple, Easy, Natural [This review was collected as part of a promotion.] L’Oréal have done it again with a quality innovative product which develops on historically what anyone did with hair colour. Recommended

Date published: 2021-09-16